Persuasive Project Rubric – due Friday, January 15thin the dropbox Name: ______Period: _____

___ 1-2 minute Commercial using Sway, Moviemaker, PowerPoint, or Prezi (once started, must play on its own)

___ Magazine Ad using a poster or computer program (also print a copy)

___ Brochure using Microsoft Word or Desktop Publishing (also print a copy)

___ Persuasive Letter to a Representative in Congress or an Editor of a Magazine or Newspaper, using Microsoft Word (also print a copy)

Your entire presentation should last 3-5 minutes. (____/2 pts)

Learning Target / Exceeds--4 / Meets--3 / Approaches--2 / Needs Improvement--1
Ideas:
I CAN introduce and support claims to persuade (W8.1 a & b). / I have 3 or more advertising techniques used and a slogan. / I have used 2 advertising techniques and a slogan OR 3 ad techniques, but I COULD add more. / I NEED to include additional ad techniques or slogans to make my argument more persuasive / I NEED ad techniques or slogans to make my ad complete.
Organization:
I CAN produce clear and organized visuals (W 8.4) / I have shown creative use of space, made the page/screen layout makes sense, used a consistent theme, and have a visually appealing and neat product. / I have used the full space, shown some creativity, and have an organized layout.
I COULD use the space in more creative ways to make this more appealing. / I NEED to use more of the page and make my visual neater. / I did not use much of the space provided and it is difficult for people to read/view. I NEED to add to the visual and make it easier to read.
Voice:
I CAN maintain a formal, persuasive style/tone (W 8.1 d) / I have a strong persuasive tone. / I have a persuasive tone, but I COULD revise to make a stronger appeal. / I NEED to add more points of persuasion. / I do not have a persuasive tone and NEED to add it to my work.
Word Choice:
I CAN use words and phrases to clarify and connect my persuasive ideas (W 8.1 c) / I use powerful, concise, and articulate words. / I have used concise words to convey meaning. I COULD use more powerful words. / Most of my words convey meaning, but I NEED to revise to make my point clear and persuasive. / I used simple or vague words. I NEED to use words that better show my meaning and that persuade.
Conventions:
I CAN produce a persuasive piece with proper conventions (L 8.2) / I have NO errors in spelling or grammar. / I have few errors in spelling and/or grammar. I COULD revise and have NO errors. / I NEED to revise spelling and grammar because I have many errors. / I NEED to edit extensively because my spelling/grammar errors take away from the message.
Presentation – (Content):
I CANpresent my findings orally through a persuasive speech that highlights the key components of my persuasive essay. (SL.8.1) / I have ALL components (a hook, introduction, thesis statement, explanation of slogan and 3 or more advertising techniques used, and conclusion with 3 reasons and a call to action). / I have most of the content, but COULD include additional components or strengthen them. / I NEED to revise by adding additional parts to make my argument. / I NEED to add many components to have a complete argument.
Presentation – (Speech and Delivery):
I CANpresent my findings orally through a persuasive speech and have appropriate eye contact, volume, and pronunciation (SL.8.4) / My volume and speed allows me to be easily understood. My voice is persuasive, enthusiastic, and conversational.
I have consistent eye contact, professional body language, and articulated speech. / I have volume and speed that allows me to be easily understood, but I COULD add enthusiasm and speak in a more conversational way.
I COULD maintain more consistent eye contact. / I NEED to change my volume and/or speed, so that I am not difficult to understand.
I NEED to make my voice more persuasive, enthusiastic, and/or conversational.
I NEED to have more eye contact, professional body language, and articulated speech. / I NEED to make my speaking clear and less monotone.
I NEED to make more eye contact and have more appropriate body language.

Total ______/30 points

PERSUASIVE PROJECT OVERVIEW/PLAN

Slogan:______

Audience:______

Describe how you targeted your audience? ______

______

Hook: ______

______

Introduction: ______

______

Thesis Statement: ______

______

Reason #1 with explanation: ______

______

Reason #2 with explanation: ______

______

Reason #3 with explanation: ______

______

Persuasive Technique #1:______

Explanation of how the technique was used:______

______

Persuasive Technique #2:______

Explanation of how the technique was used:______

Persuasive Technique #3:______

Explanation of how the technique was used:______

Conclusion and Call to Action: ______

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