Pearson iBooks Textbooks Internal FAQs

for internal use only – do not circulate – do not email to customers

INDEX

Introduction………………………………………………………………………………………………page 2

  1. What is the iBooks Textbook?
  2. What programs have iBooks Textbooks?
  3. What titles are available now?
  4. Which editions are available?
  5. How do Pearson AEs and CSs get iBooks Textbooks for their iPads?
  6. Who can get access to free sales editions?
  7. A customer just called asking for information. What should I say?

Purchasing……………………………………………………………….……………..………..……...page 3

  1. What is the price and terms of sale to customers?
  2. Is this a subscription sale? For how many years does the customer have the text?
  3. Will the iBooks Textbook be sold as a standalone option, bundled with other material, or are both options available?
  4. Are we bundling hardware with our sales?
  5. Can we start placing these titles into bids?
  6. How does the customer purchase from Apple?

Bundles and Related Products……………………………………………………………………….page 4

  1. What is the relationship between the iBooks Textbook and the digital course?
  2. Will the digital path work on iPad?
  3. How is the bundle sold?
  4. Are there plans to create the TE in this format?
  5. What are my options for matching this with a TE?
  6. How does this work with other ancillaries?

Accessing the iBooks Textbook………………………………………………………………...…...page 5

  1. How do customers sample titles?
  2. How will customers access their titles?
  3. Do customers need a Pearson, SuccessNet, or SuccessNetPLUS account?
  4. What hardware do customers need to use the iBooks Textbook?
  5. Will the iBooks Textbook work on iPhone or iPod Touch?
  6. How is technical support handled?

User Experience………………………………………………………………………………...……....page 6

  1. What are the main advantages/selling points of the iBooks Textbook?
  2. How does the student navigate through a title?
  3. What are some of the interactive content features of the iBooks Textbook?
  4. What are the reader tools included with the iBooks Textbook?

iBooks Textbook and eText for iPad…………………………………………………….……....….page 7

  1. What is the relationship between iBooks Textbooks and eText for iPad?
  2. How is the iBooks Textbook different from eText for iPad?
  3. When would a customer choose the eText option over the iBooks Textbook?

Learn More…………………………………………………………………………………….………....page 8

  1. Where can I go for more information about iBooks Textbooks?
  2. What information is ready to share with customers?
  3. What additional marketing support will be made available?
  4. Who do I contact if I need more information?
  5. What wasn’t information made available before the launch?

Introduction

  1. What is the iBooks Textbook?

The iBooks Textbook is an interactive, touch-based version of our core Pearson titles published for iPad.

Pearson partnered with Apple over the last several months to develop an innovative approach to education thatoptimizes iPad functionality to improve student engagement and learning. The iBooks Textbook delivers core instruction on the iPad for a connected, continuous, and dynamic learning experience that drives success for teacher and students alike.

  1. What programs have iBooks Textbooks?

The first programs are the main titles in our secondary Math and Science lines. These titles include the same content that has already been proven effective by independent research studies. We are providing programs with strong efficacy in a new form factor.

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For more information, go to:

Pearson iBooks Textbooks Internal FAQs

for internal use only – do not circulate – do not email to customers

Math

Algebra I Common Core ©2012

Algebra II Common Core ©2012

Geometry Common Core ©2012

Science

Miller and Levine Biology ©2012

Pearson Chemistry ©2012

Environmental Science ©2012

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For more information, go to:

Pearson iBooks Textbooks Internal FAQs

for internal use only – do not circulate – do not email to customers

  1. What titles are available now?

Biology and Environmental Science are ready today. Algebra I and Geometry should follow in the next few days. The others will follow in a month.

  1. Which editions are available?

The on-level student editions are available. Foundations series and Teacher’s Editions are available in print and eText form only.

  1. How do Pearson AEs and CSs get iBooks Textbooks for their iPads?

Do not purchase titles from the iBookstore. We will distribute codes to secondary AEs and CSs soon that can be redeemed for free editions of all six titles. Download the free sample lessons for the six programs in the meantime. You will need to upgrade your version of the iBooks app.

  1. Who can get access to free sales editions?

We have a limited number of free edition codes, so priority must be given to AEs who sell high school products and CSs in secondary math and science.

  1. A customer just called asking for information. What should I say?

These are new, iPad-only editions of our titles enhanced with new visuals, interactivities, and tools like notetaking and flashcards. Your customers, especially iPad enthusiasts and tech coordinators, will understand that this project was developed in secret and that you have just learned about it, too. In the meantime, if they have an iPad, they can sample one lesson from the iBooks version for free and explore for themselves.

Purchasing

  1. What is the price and terms of sale to customers?

The iBooks Textbook is sold at $14.99. A price and ISBN list is in the Guide to the Essentials and Customer Flyer posted to Playbook.

  1. Is this a subscription sale? For how many years does the customer have the text?

When a school buys an iBooks Textbook, that book is linked permanently to the student’s iTunes account. The book is non-transferrable and can’t be given to next year’s students. This means that the school, or the next class of students, will buy the books again the following year.

The iBooks Textbook is structured as a permanent sale, but schools will have to buy new every year. This will mean more frequent updates and more frequent opportunities to sell.

  1. Will the iBooks Textbook be sold as a standalone option, bundled with other material, or are both options available?

The iBooks Textbook will be sold under both options. It can be purchased as a standalone product or bundled with all digital program elements.Customers buy the iBooks Textbook through Apple’s Volume Purchase Program (see below). Customers buy the digital courses through Pearson like any other product. For questions related to purchasing, contact Lebanon Customer Service at 800-848-9500.

  1. Are we bundling hardware with our sales?

No. However, Apple has a sales team ready to assist. The customer can contact Apple Education at 1-800-800-2775.

  1. Can we start placing these titles into bids?

Yes. We have a list of ISBNs and prices at Neo and at Playbook.

  1. How does the customer purchase from Apple?

Customers will buy through Apple’s App Store Volume PurchaseProgram (VPP) which is explained at The process is:

  1. Program Facilitators (at the school) visit the app store and purchase titles in volume. They can buy the titles with vouchers they have purchased from Apple or by paying directly with a credit card or PCard.
  2. The Program Facilitators log into the VPP and download a spreadsheet with app-specific codes: one code per app.
  3. The end user (students, teachers, administrators, tech coordinators) redeems the code to download titles.

Apple is prepared to support customers in the process and has help links at the VPP web site.

Bundles and Related Products

  1. What is the relationship between the iBooks and the digital course?

Like eText for Mobile or print programs, iBooks Textbooks are paced to work with digital courses and are sold separately or in a bundle. Pearson will have bundle options for the iBooks Textbook and digital course.

  1. Will the digital path work on iPad?

No, customers should understand that the digital path part of the bundle is to be used on computers and smartboards, and is separate from the iBooks part.

  1. How is the bundle sold?

The bundle includes multiple ISBNs: one for the iBooks Textbook and other ISBNs for other components. Customers buy the iBooks Textbook through Apple’s Volume Purchase Program. Customers buy the digital course through Pearson like any other product.

Pricing and bundle structure are being decided and will be announced.

  1. Are there plans to create the TE in this format?

At this early date, there are no TE plans underway.

  1. What are my options for matching this with a TE?

While the page layouts and navigation are different, the basal text, content, and pacing are the same as print and eText editions. You can match this program with the print TE for sale (not FWO) or with a single teacher license of an eText for Mobile and PC/Mac which will give the teacher eText editions of the SE and TE.

eText for iPad editions of the Math TEs have been published; they have not yet been published for the Science titles.

  1. How does this work with other ancillaries?

Sell other ancillaries in print and digital as you would with the print version.

Accessing the iBooks Textbook

  1. How do customers sample titles?

Sampling is easy and managed by Apple. Anyone with access to an iPad can download a sample lesson of each book to their iPad directly through the free iBooks app. Customers may need to download the iBooks app from the app store first.

  1. How will customers access their titles?

Customers will view the books within Apple’s iBooks app. For information about how customers will buy the iBooks version, see the Purchasing section.

  1. Do customers need a Pearson, SuccessNet, or SuccessNetPLUS account?

No. They only need an Apple account.

  1. What hardware do customers need to use the iBooks Textbook?

The iBooks Textbook is for iPad tablets only.

Android customers should use eTexts through the eText for Android app.

  1. Will the iBooks Textbook work on iPhone or iPod Touch?

No, they are not designed for small screens. Digital texts require a larger size screen for students to be engaged and able to read them easily. Our offerings for smartphones and iPod Touch focus on vocabulary practice, skills practice, and test prep in support of their basal learning.

  1. How is technical support handled?

Customers should call School Technical Support in Chandler at 800-234-5832. They will handle technical support on issues related to the iPad, i.e., whether the text works on one device but not another, or with the purchase process. They will also handle support related to the title itself, like content issues. Escalation procedures will be put in place with Apple to address any questions they cannot answer.

User Experience

  1. What are the main selling points of the iBooks Textbook?

Pearson collaborated with Apple over the last several months to develop an innovative approach to education thatoptimizes iPad functionality to improve student engagement and learning. The iBook edition delivers core instruction on the iPad for a connected, continuous, and dynamic learning experience that drives success for teacher and students alike.

The iBook edition is an interactive, touch-based version of our core Pearson titles published for a dynamic learning experience with self-assessment and iPad functionality. The text and pacing are the same, but there are more visuals, and interactive features and the customer reading experience is different.

  1. How does the student navigate through a title?

The chapters and lessons follow the same outline as the eText or print book. Navigation has been redesigned for touch and swipe interaction. The reader can swipe directly from chapter opener to chapter opener, tap a lesson in the chapter table of contents to jump to that section, or preview and swipe through individual pages along the bottom.

The iPad edition can be read in either portrait (upright) or landscape (horizontal) mode. The text reflows and images reorganize to fit either view.

  1. What are some of the interactive content features of the iBooks Textbook?

Interactive content includes diagrams with multiple levels of detail and images, animations, videos, and self-quizzes. Descriptions don’t do them justice, they have to be experienced first hand by the reader.

  1. What are the reader tools included with the iBooks Textbook?

Tools include a glossary with links to the text, pre-loaded flashcards, and a touch-based highlighter that lets students color text, add notes, or select text for custom flash cards.

iBooks Textbook and eText for iPad

  1. What is the relationship between iBooks Textbooks and eText for iPad?

The iBooks Textbook is a premium offering that has been designed for iPad and is available for a small number of titles at launch.

The iBooks Textbook is not part of the print or eText for Mobile/PC bundle.

You can bundle the iBooks Textbook with the digital path; be sure customers know that the digital path works on computers and smartboards, not iPads.

  1. How is the iBooks Textbook different from eText for iPad?

eText for iPad and Android is a viewer for our eText files with highlighting, notetaking, audio playback, and additional resources. A page in eText for iPad and Android version is identical to a page in the print and eText for PC/Mac versions.

iBooks titles begin with the same basal programs, but have been redesigned and enhanced with in-depth, interactive content at point-of-use for a dynamic learning experience with self-assessment and native iPad functionality. The text and pacing is the same, but there are more visuals, and interactive features and the customer reading experience is different.

  1. When would a customer choose the eText option over the iBooks Textbook?

Many reasons. Most importantly, eTexts are available for Android tablets and for hundreds of titles across our line, while the iBooks version is for iPad only and has six titles. eTexts include our Teacher’s Editions for most programs. eTexts are less expensive for yearly subscriptions than iBooks Textbooks. eTexts have page fidelity with the print book and eText for PC/Mac.

Learn More

  1. Where can I go for more information about iBooks Textbooks?

The Playbook iBooks Textbook site will be your go-to site for information, price lists, and collateral for customers and will be continually updated.

  1. What information is ready to share with customers?

Customers can visit mypearsonmobile.com to learn about these programs and our other mobile products and link to samples and product pages.

There is a two-sided leave-behind PDF posted to Playbook. This highlights the key features, shows screen captures, and lists prices.

  1. What additional marketing support will be made available?

We are developing a web site and will develop training materials.

  1. Who do I contact if I need more information?

For the short term, if you have questions that are not covered here, e-mail Mark Staloff (). Please do not contact Marketing or Product Management in Math and Science until they have designated people to answer your queries. We will contact you as soon as the transition takes place.

  1. Why wasn’t information made available before the launch?

Our partnership required Pearson to develop our titles under high levels of security because of public interest in Apple’s products. Only people working directly on the project were aware of it and were contractually forbidden to discuss it with others before it was publicly announced.

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