PARTHENON ENTERTAINMENT GROUP ANNOUNCES NEW OUTDOOR TOYS LICENSEE FOR IN MY POCKET® BRAND

Parthenon Entertainment Group today announced the appointment of MV Sports as its Outdoor Toys licensee for the In My Pocket® brand range.

The license covers a range of Wheeled Toys, from bikes and trikes to cycles and scooters and MV Sports plan to develop product across all three In My Pocket® brands, including Puppy, Jungle and Pony.

Created and owned by MEG in the US, the In My Pocket® brand is a major collectable toy property and was one of the most successful girls' brands at retail in the UK in 2008. With a target audience of girls aged 4 to 9, In My Pocket® has sold over 20 million individual figures in the UK since its re-launch in December 2005.

Caroline Mickler, brand & licensing consultant for Parthenon, said of the appointment “This is the next stage in our plan to extend the licensing range beyond existing toy and confectionery products. MV Sports is renowned as one of the leading kids Wheeled Toys licensees and we look forward to a long and profitable relationship with them.

Phil Ratcliffe, Sales and Marketing Director at MV Sports added:

“The In My Pocket® concept has been a major hit right across retail, and it is fantastic that every new wheeled toy we produce will actually include authentic In My Pocket® collectables. This will create a huge added value purchase incentive and will prove irresistible to the brand’s existing and sizeable fan base. The first range launching is Puppy In My Pocket® and we expect to be in store this summer”

Ends

For further information please contact:

Sean Harris, Director of PR and Marketing, Parthenon Entertainment

Tel: +44 (0) 207 580 3099

Email:

About MV Sports

MV Sports is the U.K’s leading supplier of character wheeled toys and accessories.

About Parthenon Entertainment Group Ltd

Parthenon Entertainment Group Ltd manages and represents a diverse portfolio of celebrity, kids, tween and fashion brands including Donny Osmond, Puppy In My Pocket®, Moomin, Freefonix, The Magic Roundabout, Dex Hamilton: Alien Entomologist, Domo and Jakers! The company has an established worldwide licensing agency network and key contacts at all major retailers and licensees.

About MEG

MEG is an El Segundo, California-based product development, manufacturing and licensing company, specializing in children’s character lines, toys and licenses. In addition to Puppy, Kitty , Jungle, Pony and Monster In My Pocket® , some of MEG’s other innovative brands include Stink Blasters®, Scent Stars® and Scent Stars Wearables.®, which have been licensed and distributed in over 50 countries worldwide. For more information about MEG, visit

©2005-2009 MEG; Puppy, Kitty, Jungle, and Pony In My Pocket© are registered trademarks in the US, the European Community and other countries. ALL RIGHTS RESERVED

Parthenon Entertainment Group Ltd

75-77 Margaret St, London W1W 8SY

Tel: +44 (0)20 7580 3099

Fax: +44 (0)20 7580 3098