Part Two: Sales Letter with Visual Aid

Next, using the information about the culture you gathered during week four and the information about Kelly Services located in the case study, write a 1-2 page sales letter to companies already located in the country you have researched convincing them to use Kelly Services. “Make a good first impression,” your supervisor says. “Use a nice visual aid—a graph or a table. Make it look good.”

Format the letter as a business letter, and base the content on the information provided in the case study. Write the letter and design the visual aid reflecting the knowledge you’ve gained in your research of the culture for which you are writingFor our purposes, assume that Kelly Services does not have competition in the region, but do the following:

  • Assess customer needs (using the information in the case study, not additional research)
  • Determine key selling points and benefits
  • Anticipate purchasing objections
  • Use the AIDA model
  • Maintain legal and ethical standards, and demonstrate your cultural awareness by writing a message tailored for this culture

For your visual aid, you will need more than an attractive picture. Create a table or a chart that helps convey your sales message. For example, you might include a table that succinctly displays the types of employees Kelly Services offers, a table that highlights employer and employee benefits, or a pie chart showing the percentage of Fortune 500 companies that use Kelly Services, or a graph showing another important statistic. Your visual aid should be attractively designed and should adhere to the guidelines set forth in Chapter 12:

  • The visual aid must be ethical and must not distort information
  • The visual aid must be clearly labeled
  • The type of visual aid must be suitable for its intended purpose
  • The visual aid must be integrated with the text in a way that will make sense to the audience
  • The visual aid should demonstrate the same cultural sensitivity as the letter itself

HERE BLELOW AND ALSO ATTACHED IS WHAT I HAVE ALREADY SUBMITTED FOR MY WEEK1 ALL I NEED IS THIS PART 2 DONE

Memorandum

To:BinduRanaut

CC:Julian Murcia, VinashPersad, Erika Montañez

From:Group E

Date:12/08/2018

Re:South African Memo

Analytical Report

Enclosed is the report about the different customs, meanings and protocols being used on the business industry in South Africa, which you requested on August 1, 2011.

Our group has worked and research endlessly about the South African culture and the different professional practices within their nation. The research was break down into different categories and roles.

  • VinashPesad: Provided synthesized data and information about the professional environment in South Africa.
  • Erika Montañez: Found information on how the South African business community differs with the American way.
  • Julian Murcia: Contributed to the paper by exposing the different ways St. African business moguls and business people used in order to communicate effectively.

Although, the African continent is humongous and vast the steps follow to conduct business are quite similar. The languages and dialect varied depending on the region but the primary language that is used in the professional field is English. African individuals have a tick accent and this makes it very difficult to understand. Nowadays, globalization is a big factor on the business industry and communication is essentially in order to create partnerships and make businesses increase revenue.

The English language is used extendedly in the continent even though they prefer plain speaking to an overly diplomatic approach and may confuse subtleness and vagueness with lack of commitment or even untrustworthiness. Moreover, many of the African cultures stress diplomacy in communication and may not want to disappoint the listener by disagreeing openly or admitting that they don’t know the answer to the question.

In addition, they very often use humor as a tension release mechanism and as a device to break the ice.

The following is a list of cultural customs, business approaches and gestures:

  • People are addressed by using first names in typical business situations. Although when dealing with a driver or a maid, the first name may be preceded by Mr or Mrs.
  • It is also uncommon to use formal titles such as Doctor or Professor in anything other than academic circles.
  • South Africans are tactile and ethical. Back slapping, firm handshakes (often quite lengthy) are common and it can be seen as a sign of aloofness if the foreign visitor backs away from this approach.
  • South Africans are transactional and do not need to establish long-standing personal relationships before conducting business.
  • Networking and relationship building are crucial for long-term business success.
  • Although the country leans towards egalitarianism, businesspeople respect senior executives and those who have attained their position through hard work and perseverance.
  • Most South Africans, regardless of ethnicity, prefer face-to-face meetings to more impersonal communication mediums such as email, letter, or telephone.
  • They often use metaphors and sports analogies to demonstrate a point.
  • There are major differences in communication styles depending upon the individual's cultural heritage.
  • South Africans emphasize in an individualistic work area.
  • African women wear a sari (Which is a strip of unstitched cloth, ranging from four to nine meters in length that is draped over the body in various styles).
  • Gift giving is not the norm in business. They don’t give gifts with the left hand. Instead, they use either both hands or the right hand when giving and presenting gifts.
  • Appointments should be made starting at 9 a.m.
  • When it comes to business scenarios they like “Win-Win” scenarios.

Grading rubric is below

The team has collaboratively produced a 1-2 page sales letter in business letter format. The letter is free of grammar, spelling, and punctuation errors. Each team member's contribution is detailed in the required memo to the instructor.
The team has produced a persuasive sales letter that utilizes the strategies explained in Chapter 10, including assessing customer needs, determining key selling points, anticipating purchasing objections, using the AIDA model, maintaining legal and ethical standards, and tailoring the message to the culture for which it is intended.
The team has included a chart or table that adheres to the guidelines in Chapter 12, in terms of its ethicality, labeling, suitability for its purpose, integration, and cultural sensitivity.