Full file at
Part II: Media Resources
We start this section with an explanatory list of ancillaries available with this edition of Communicating For Results. Some are automatically provided with your adoption of the text; others are optional.
The “General Internet Resources” section includes annotated web pages relating to teaching in general, teaching on the Internet, learning outcomes and assessments, researching, and writing.
Finally, the “Audiovisual Resources” section includes an updated list of contact information for media production companies.
Available Textbook Ancillaries
With the adoption of Communicating for Results, 9th Edition, you have valuable ancillaries available to assist you in preparing, presenting, and assessing the content material for your business and professional communication course.
Premium Website: This useful site offers a variety of rich learning assets designed to enhance the student experience. Organized by chapter and also by type, these assets include self-assessments, web activities, chapter outlines, review questions, interactive videos, and Audio Study Tools.
Speech Builder Express: This interactive web-based tool coaches students through the speech organization and outlining process. By completing interactive sessions, students can prepare and save their outlines-including a plan for visual aids and a works cited section-formatted according to the principles presented in the text. Text models reinforce students' interactive practice.
Speech Studio: This is an online video upload and grading program that improves the learning comprehension of public speaking students. This unique resource empowers instructors with new assessment capability applicable for traditional, online, and hybrid courses.
Useful Internet Resources
With the availability of the Internet, teachers now have a plethora of resources available within moments of typing in an address. The problem for most teachers, especially Internet novices, is what to type and where to look. In the Activities section of this manual each chapter will include various Internet sites pertinent to the topics covered in that chapter and instructions for activities to go along with the suggested links. In addition to sites related to individual assignments, we also want you to be aware of some of the general sources that can open many doors of discovery. The following list is but the tip of the iceberg, but will at least give you some direction in beginning your surfing.
- Teaching Resources
The National Communication Association’s Communication Resources Online – site has links to Computer-Assisted Instruction, Grants, Professional Organizations, Syllabi, Articles, Tests, and Tutorials.
The Communication Teacher, NCA’s premier publication dealing with pedagogy is presented at thissite. Articles about teaching strategies, classroom presentation, interactive student assignments, etc. are easily accessed here.
Teaching Tips from the University of Kansas Basic Communication Course Homepage - page offers resources for teaching large classes, teaching online, assessment, teaching and learning in higher education, and also links to electronic and print journals.
Free clip art abounds on the Internet. Here are several education based ones:
Collections that highlight animated clip art are
Copyright Compliance Connection hosts a site that seeks to promote education and understanding regarding copyright regulations.
- Internet Teaching Resources
Distance learning professional organizations such as the United States Distance Learning Association can help Internet teachers network with other on line teachers, provide educational conferences, and offer numerous other helpful resources.
State organizations can also provide these kinds of benefits. The USDA web site also providesa link to all active state chapters.Here you can see contact information on your state’s chapter, if your state has one. The Texas Distance Learning Association is one of the largest state organizations.
Monitoring the quality of Internet class web pages is key to achieving desired student learning. The Quality on the Line: Benchmarks for Success in Internet-based Distance Education is a report is a national study prepared by the Institute forHigher Education Policy in conjunction with Blackboard and the National Education Association. This report identifies 24 benchmarks shown by research to be essential for successful Internet based learning.
Quality Matters is another web site dedicated to helping Internet courses maintain quality for successful learning. This program is based on the research literature and national standards; it incorporates an interactive web-based rubric with annotations and includes training and a process for conducting team course reviews.
The World Lecture Hall Communication page links courses created by faculty worldwide who are using the web for delivering their courses. The links open the door to the actual virtual course syllabi, course assignments, and resource links for a number of different types of communication courses. It is an excellent site for new online teachers wanting to see some examples of existing online courses.
Teaching and Learning on the Web, a home page created by the Maricopa Community College’s Center for Learning and Instruction, sports a page of links to web pages that contain examples of online syllabi, tutorials, lesson plans, activities, and other resources.
NetLingo is an award-winning dictionary of Internet terms. It contains thousands of words and definitions that describe the online world of business, technology, and communication. They can educate and entertain you about the lingo used in the online world :^)
- Learning Outcomes and Assessment
Our own NCA has been on the cutting edge of assessment for a number of years. The NCA web site has a wealth of information including pages on criteria for assessment, suggestions for techniques and methods, a conceptual framework for assessing student learning based on Bloom’s three domains, and related articles and publications.
RadioJames Objective Builder by CyberCampus is a very well done interactive tutorial for writing lesson objectives. It consists of two parts; first an introductory explanatory segment and then the interactive segment that lists verbs and sample learning outcomes for each domain.. The site also links a pdf format document that discusses the meaning and purpose of measurable objectives, an explanation of Bloom’s Taxonomy including appropriate verbs for the cognitive domain, and guidelines for writing learning objectives.
For an educational tutorial on writing student learning outcomes for the purpose of assessment check out the one created by the Center for University Teaching, Learning, Assessment at University of West Florida.
Don Clark’s “Learning Domains or Bloom’s Taxonomy” web page presents a good discussion of explanations and examples of all three of Bloom’s domains.
CentralArizonaCollege posts their syllabi online in a format that shows both learning outcomes and measurement standards. Links to the syllabi for their speech courses are posted at
- Researching
The “must have” database for faculty and students engaged in communication studies research is the Communication and Mass Media Complete database that is commercially produced by EBSCO. This is the merged product of CommSearch (formerly produced by NCA) and Mass Media Articles Index (formerly produced by PennsylvaniaUniversity). Check with your library to see if they provide this premier database.
Learning how to evaluate the credibility of web pages is extremely important. Communicating for Results, 8th ed. addresses this topic in Chapter twelve. There are also any number of web sites that present guidelines for preparing students to do their web researching knowledgeably. Two good ones are ElmiraCollege’s and Jan Alexander’s and Marsha Ann Tate’s “Evaluating Web Resources.”
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Many college and university libraries also have excellent web pages with links to student and faculty resources, subject guides, and search engines. An excellent example of this is the Tarrant County College District’s Internet Gateway. The Student Resources page has links to Web Search Strategies, Introduction to the Internet, Career Resources, and also Reference Tools and Resources for Writers.
PurdueUniversity’s Virtual Library Resources page is another institution’s online link to research tools. This page has links to a Virtual Reference Desk (thesauri, dictionaries, and other reference material), selected government documents, an Internet Gateway, electronic journals, Libraries Worldwide, and area codes and zip codes.
In Chapter Twelve of Communicating for Results, 9th ed. the text covers a thorough explanation of the different types of search engines. Some of those recommended are the following:
Standard search engines:
Alternate search engines:
Metasearch engines:
The link to the Merriam-Webster OnLine Dictionary and Thesaurus is
“Search Eric Database” is the web page for AskEric’s free, web based version of the ERIC Database. This page provides access to ERIC document and journal citations from 1966 as well as links to “Quick Reference” and “How to Search ERIC” pages.
- Writing
MLA (Modern Language Association) – This University of Illinois at Urbana- Champaign site has guidelines for using the MLA format for citing sources.
APA (American Psychological Association) - Psych Web has an APA Style Resources web page that contains a number of links to APA style guides and guides for citing sources, including electronic citing web sites.
International Writing Centers Association maintains a comprehensive list of links to over 200 college and university online Writing Centers.
Bruce Leland of WesternIllinoisUniversity addresses the problem of plagiarism on this web page. He provides links to other plagiarism articles and also lists suggestions for decreasing the incidence of plagiarism.
- Communication Related Web Sites
The National Communication Association, formerly SCA, website. It offers access to major communication publications, indexes of journal volumes, conference listings, and information on current “hot topics” within the discipline of communication. Additionally, ComSearch 2nd edition, a searchable CD-Rom indexing 24 journals in communication studies through May 1995 is available.
Learning Resources Networks provides a variety of helpful links relative to Business Communication.
-A subject, title, or author search through their library can give access to hundreds of articles and reports.
Access to communication resources, abstracts of current publications, and other materials from the Communication Institute for Online Scholarship is available through this Exchange-Research-Link site.
This sites are designed to assist those researching nonverbal communication by offering access to relevant journals, books, and teaching resources, such as an Online Test of Ability to Read Nonverbal Cues, slide set on nonverbal communication. and
Audiovisual Resources
American WaterWorks Assn.
6666 W. Quincy Ave., Denver, CO 80235
(800) 926-7337
Cerebellum Corporation
1661 Tennessee Street Suite 3D San Francisco, CA94107
(866)386-0253
Creative Educational Video
P.O. Box 65265, 1020 SE Loop 289, Lubbock, TX 79464
(800) 922-9965
CRM Learning
2233 Faraday Ave., Carlsbad, CA 92008
(800) 421-0833
Films for the Humanities & Sciences
P.O. Box 2053
Princeton, NJ 08543-2053
(800) 257-5126
Fax: (609) 275-3767
Insight Media
2162 Broadway
New York, NY10024
(212) 721-6316
JIST Works, Inc
720 N. Park Ave
Indianapolis, IN46202-3431
(800) 648-JIST
Kantola Productions
152 17th Ave., San Francisco, CA 90404
(800) 752-9897
Learn.com, Inc (Formerly: BNA Communication, Inc.)
14000 NW 4th Street
Sunrise, FL 33325
(800) 233-6067
LearnCom (formerly Video Publishing House, Inc)
714 Industrial Dr
Bensenville, IL 60106
(800) 824-8889
RMI Media Productions, Inc.
1365 N. Winchester ST., Olathe, KS 66061
(800) 745-5480
SVE & Churchill Media
6677 North Northwest Hwy., Chicago, IL 60631
(800) 334-7830
The Educational Video Group
291 Southwind Way
Greenwood, IN46142