Panera Bread Go Pink Kick Off

SOUTH FLORIDA, October 1, 2013:

PANERA BREAD GO PINK KICK OFF

This kick off day is the start of the month-long October Go Pink Campaign. Panera Bread will donate 10% of all pink ribbon bagel sales to Memorial Cancer Institute (Broward County) and Boca Raton Regional Hospital (Palm Beach County)to help aid in the fight against breast cancer. Additionally Panera Bread will sell Pink Ribbon travel mugs. Customers who purchase the mug will receive free coffee refills throughout the month of October in 27 Palm Beach & Broward County Panera Bread cafes. A portion of the proceeds from mug sales will also benefit the hospitals.

A complimentary continental breakfast will be served at the event.

WHEN:TOMORROWOctober 2,2013 8am-10am

where:Memorial Hospital auditorium: 3501 Johnson Street hollywood, Fl 33021

WHO: all memorial regional hospital employees and media personnel are invited

“This kick off day is really special to us – we want Memorial employees to enjoy themselves while supporting this amazing cause,” said Nicky Tesser, Director of Marketing & Public Relations for Panera Bread. “We are very proud that all funds from this program will stay local.”

THE PINK RIBBON BAGEL: Shaped in the form of the iconic pink ribbon, Pink Ribbon Bagels feature cherry chips, dried cherries and cranberries, vanilla, honey, and brown sugar, and are baked fresh early each morning by Panera’s bakers at each bakery-cafe.

COFFEE MUGS: Panera Bread cafes in Palm Beach and Broward Counties will also be selling pink ribbon travel coffee mugs for $11.95 – when customers buy a mug they receive free coffee refills for the month of October! A portion of the mug proceeds will be donated to our respective partners.

About Panera Bread, Covelli Enterprises:
Covelli Enterprises operates more than 250 Panera Bread bakery-cafés in Ohio, Pennsylvania, West Virginia, Kentucky, Florida and Ontario, Canada. Headquartered in Warren, Ohio, Covelli Enterprises is the nation's largest franchisee of Panera, LLC. Covelli Enterprises donated over $17 million to charity in 2012 through product and monetary donations to local food banks and non-profit organizations. To learn more about Covelli Enterprises, visit

ABOUT BOCA RATON REGIONAL HOSPITAL:

Proceeds from the Panera Bread Pink Bagel Campaign will benefit the Go Pink Challenge which is a community-based initiative that raises funds to support the Hospital’s Christine E. Lynn Women’s Health & Wellness Institute/Center for Breast Care. Gifts to the Go Pink Challenge help us to provide the latest technologies in the fight against breast cancer, right here in our community.

ABOUT MEMORIAL CANCER INSTITUTE:

Memorial Cancer Institute’s multidisciplinary approach to cancer care means that patients have a whole team of cancer specialists on their side. From highly trained physicians to skilled and compassionate nurses, therapists, technicians, social workers and support staff, each member of the team is a highly trained specialist in his or her field. Memorial Cancer Institute has locations at both Memorial Regional Hospital and Memorial Hospital West.

******