Panera Bakery Cafe Celebrates Fall Fest in Dorval

Media Advisory

PANERA BAKERY CAFE CELEBRATES “FALL FEST” IN DORVAL

WHAT: Panera Bakery Café in Dorval Crossing welcomes the beginning of fall with special in-store offers

WHEN: October 2 - 4, 2014

WHERE: Panera Bread Bakery Café

220 North Service Road

(across from Winners)

Oakville

Panera Bread, the popular café known for its high quality, well-priced soups, sandwiches, salads, breads and baked goods served in a warm, welcoming environment is celebrating the season at Dorval Crossing with three days of special savings, offers and giveaways for the local community. It’s our way of saying thanks for making us feel so warm and welcome.

Thursday, October 2nd –

· First 100 Guests of the Day receive Free Lunch for a Year! (1 Free YP2 per week for 52 consecutive weeks)

· Buy a You Pick 2 and receive a $10 gift card for your next visit

Friday, October 3rd –

· First 250 Guests of the Day receive a Free Travel Mug and Free Coffee for the month!

· Half-priced Breakfast Sandwiches and Souffles (until 11am)

· Buy a You Pick 2 and receive a $10 gift card for your next visit

Saturday, October 4th –

· First 250 Guests of the Day receive a Free Travel Mug and Free Coffee for the month!

· Buy 3 Pastries or Bagels and Get 3 Free! (Limit 3 per customer. Offer ends at Noon.)

In addition, Panera is also celebrating with a special catering offering:

· Place an order of $100 or more (before taxes and delivery) and receive 25% back on a Panera gift card - valid October 2nd - October 16th (only at Panera Bread Dorval)

“Fall is the season of harvest and that is an especially exciting time at Panera. Fresh, high-quality food served in our comfortable environment, is what we are all about. We thought it would be fun to celebrate the season with three days of special offers to thank our friends and neighbours for their incredible support over these past few months. This celebration is also our way of showing how much we appreciate being here in Oakville. We are looking forward to seeing lots of familiar and new faces this week,” said Catherine DeVries, Local Marketing Manager.

About Covelli Enterprises and Panera Bread

Covelli Enterprises operates more than 250 Panera Bread bakery-cafés in Ohio, Pennsylvania, West Virginia, Kentucky, Florida and Ontario, Canada. Headquartered in Warren, Ohio, Covelli Enterprises is the nation's largest franchisee of Panera, LLC. Covelli Enterprises donated over $17 million to charity in 2012 through product and monetary donations to local food banks and non-profit organizations. To learn more about Covelli Enterprises, visit www.paneracovelli.com

About Panera Bread

As of July 30, 2014, there are 1,818 bakery-cafes in 45 states and in Ontario, Canada operating under the Panera Bread®, Saint Louis Bread Co.® or Paradise Bakery & Cafe® names.

We feature high quality, reasonably priced food in a warm, inviting and comfortable environment. With our identity rooted in handcrafted, fresh-baked, artisan bread, we are committed to providing great tasting, quality food that people can trust. Nearly all of our bakery-cafes have a menu highlighted by chicken raised without antibiotics, whole grain bread, and select organic and all-natural ingredients, with zero grams of artificial trans-fat per serving, which provide flavourful, wholesome offerings. Our menu includes a wide variety of year-round favourites complemented by new items introduced seasonally with the goal of creating new standards in everyday food choices.

In neighbourhoods across the United States and in Ontario, Canada, our customers enjoy our warm and welcoming environment featuring comfortable gathering areas, relaxing decor and free Internet access. Our bakery-cafes routinely donate bread and baked goods to community organizations in need. Additional information is available on our website, http://www.panerabread.com.

For more information, please contact:

Diana Conconi

Diana@agencynextdoor,.com

Catherine DeVries