PRESS RELEASE –Monday 25thJanuary, Co. Wicklow, Ireland

P2 PUTTER GRIPSdebuts at PGA MERCHANDISE SHOW 2016

Ireland has brought you some of the best golfers, some of the best links courses and now…..The most innovative putter grip to reach the market in 2016!

In recent years many putter innovations have been focused on alignment aids, adjustable weights and head shapes, but most putting problems originate further up the club where unwanted wrist and hand movements cause rotation of the putter face leading to a less than square impact on the ball, causing hook or slice spin on putts.

“In our P2 patented grips the shaft is housed off centre”, says Enda McLoughlin, inventor of the P2 grip. “This increases the effective lie angle of the putter and positions the wrists higher, locking them throughout the stroke and allowing the forearms to be aligned in perfect symmetry with the shaft of the putter and the putter face, resulting with a square impact on the ball every time”.

“Throughout the development we could see the clear benefits but decided to back it with some independent testing. Quintec Consultancy conducted biomechanical tests which showedputts were struck closer to the sweet spot with a significant reduction of hook or slice spin. All of which resulted in putts starting closer to the intended starting line”.

P2 Putter Grips is proud to launch its business and the 2016 range at the PGA Merchandise show. This includes 4 new models, Classic, Aware, React and Reflex each available in a range of stunning colours.

Building on the design features of the P2 Original, the Classic and the Aware maintain the trademark flat sides ensuring the golfer positions the hands on the grip square to the putter face, with the Aware model being specifically sized for golfers wanting a smaller grip.

The React and Reflex models cater for golfers who prefer a larger and over-sized grip whilst maintaining the patented off-centre shaft design which helps deliver the benefits of reduced hook or slice spin on putts and helps putts start closer to the intended start line.

The P2 range will be available for demonstration at booth #1321 and also at the indoor putting green where members of the P2 team will be on hand to answer any questions. The P2 range will be available for sale from March 2016 and will retail around $30.00

About P2 Putter Grips

P2 Putter Grips Ltd based in Co. Wicklow Ireland approaches the golf equipment market with a clear vision to bring smiles to the faces of golfers across the world. It manufactures and distributes the P2 Putter Grip worldwide.

For more information please visit p2grips.com or contact us at

Media contact at the show:

Sushil Teji

Director P2 Putter Grips Ltd

+353 (0) 87 8154469

General & Social Media Contact

Adam Flynn

Rogue

Recent user experiences tweeted to us

“..,….putted the best of my life….made everything, no joke!

“..that grip made me 600 yesterday, literally was lights out!”

“ 9 putts out of 9..#3birds #in the bag”

“..a seven birdie 66, holing some good solid putts in the 4-15 foot range, which have always been a bit of a struggle for me.”

“P2 has changed my putting, its still not where I want it to be, but my consistency and ability to cut out 3 putts has been game changing!”

“I played Dundas Valley last Friday ... My P2 is really helping me ...REALLY ... I two putted 13 of the 18 holes !”

--ENDS--