DIRECTORATE / Fundraising & Supporter Engagement
REPORTS TO / Challenge Events Manager
DIRECT REPORTS / 0
ROLE OUTLINE
OVERVIEW OF Directorate
The Fundraising & Supporter Engagement directorate is responsible for income generation, supporter growth for Breast Cancer Now and a main driver of the Breast Cancer Now’s brand in order that we become the breast cancer charity of choice for all funders, supporters and advocates.
The F&SE directorate has a structure that puts fundraising at its heart. There are four fundraising focused teams that have been created to become centres of excellence in their particular fundraising specialism. Importantly the cross-directorate/organisation support functions are now formally embedded within fundraising departments, each support function reporting into one or other of the new department leads. This will further ensure that every staff member within F&SE is responsible directly for income generation and/or supporter retention and upgrade.
PURPOSE OF THE ROLE
§ To work with the Challenge Events Manager to build and deliver a sector leading challenge events programme which includes running, cycling, walking and skydiving events
§ To deliver a sector leading level of support for all event participants to ensure that they have the best possible experience and maximise their fundraising for Breast Cancer Now
§ To deliver Breast Cancer Now’s challenge events programme in a safe and cost-effective way
KEY ACCOUNTABILITIES
§ Relationship Management: to ensure excellent relationship management is provided to all challenge event participants, and to build strong relationships with event suppliers
§ Event Management: to work with event suppliers to ensure that they deliver high quality challenge events that meet the charity’s health and safety requirements. To manage the delivery of Breast Cancer Now’s presence at challenge events that are under your remit (including Expos and training days)
§ Stewardship of supporters: to develop contact strategies for all event participants and to ensure these are delivered to set timescales. To work with the Challenge Events Manager to create supporter journeys that encourage repeat participation and develop life-long supporters for the charity
§ Maximising fundraising potential: Work with the Supporter Engagement team to ensure all enquirers are followed up to set timescales to maximise conversion rates and ensure that the maximum fundraising from each participant is received by Breast Cancer Now through a thorough sponsorship chasing programme, including chasing sponsorship in advance of events when required
§ Research and Insight: to create opportunities to gain insight and feedback from event participants and to work with the Challenge Events Manager to decide how to act upon insight gained
§ Processes and Recording: to develop efficient and effective processes to manage all event participants and ensure robust data recording systems are in place to enable reliable data analysis
§ Budget setting and tracking: to work with the Challenge Events Manager to develop annual budgets and track progress against these throughout the year
§ Event analysis: to provide the Challenge Events Manager with analysis (including financial and demographic data) of the challenge events that fall under your remit and agree together how to act upon insight gained
§ Marketing: To contribute to the marketing plan for the Challenge Events team, and to deliver marketing as required by third party event organisers
§ Any other duties as directed by and agreed with line manager
GENERAL RESPONSIBILITIES
§ Work with the Challenge Events Manager to identify KPIs and provide information to report against these on a regular basis
§ Ensure that participant event registrations are completed on time
§ Monitor income and expenditure against budgets, and to record all expenditure in an accurate and timely way
§ Produce project plans for each event that falls under your remit, and to ensure that all deadlines are met
§ Work with the Challenge Events Manager to build on the challenge events strategy to become sector leaders in this field
§ Represent the charity at events, being an ambassador for the challenge events programme and the charity’s vision
§ Remain up-to-date with and ensure all activities adhere to all aspects of charity law
§ Keep up to date with developments in the challenge events market and the wider charity sector
§ To represent the charity at events managed by colleagues as required
§ To champion the Student Engagement & Challenge Events team within the organisation, working with colleagues to ensure that we benefit from relationships held within other departments
PERSON SPECIFICATION
EXPERIENCE
§ A minimum of 1 year’s work experience of charity challenge events
§ Experience of developing successful working relationships
§ Experience of delivering projects from start to finish and to set timescales
§ Proven experience of organising events
§ Demonstrable experience of setting and meeting targets
SKILLS AND ATTRIBUTES
§ Excellent relationship management skills; able to build new relationships from scratch and consistently develop and build on existing relationships
§ Strong project management skills; a logical and thorough planner with the determination to see tasks through to completion
§ Able to work under pressure and make quick decisions
§ Able to take control in unexpected situations
§ Excellent time management; able to manage multiple jobs efficiently, prioritising key tasks and ensuring that deadlines are always met
§ Strong written communication skills; presenting information in a clear and logical format and developing engaging copy
§ Logical and analytical; able to develop systems to record information consistently and accurately and pull key information to enable sound analysis and suggest areas of improvement
§ Ambitious and determined; setting ambitious targets and striving to achieve them
§ Understanding of budget setting and monitoring
§ A passion for event management and for challenge events
ROLE INFORMATION
Location: Ibex House, 42-47 The Minories, London, EC3N 1DY
Salary: £24,500 - £26,600.
Contract: Permanent
Key internal relationships:
· Challenge Events Manager
· Student Engagement & Challenge Events Senior Manager
· Student Engagement and Challenge Events Team
· All members of National Fundraising and Engagement Team
· Members of other teams particularly in Fundraising Directorate, such as Supporter Operations
Key external relationships:
· Supporters
· Volunteers
· Event suppliers
This role profile was created by Karen Lambert on 19/08/2015 It will be subject to change as discussed and agreed.