IBM PureSystems At a Glance

For Sellers April 2012

We are Entering a New Era of Computing

Businesses around the world are undertaking transformational journeys to become smarter. Regardless of industry, IT has moved to the strategic center of business. With the increasing importance of IT, organizations need ways to move beyond today’s inefficient approaches to computing so that they can free up resources to deploy new and innovative capabilities faster.

  • 70% of IT budgets are consumed by operations and maintenance[1]
  • 2/3s of companies go over schedule on their project deployments1

Our clients need smarter computing to dramatically improve IT economics and enable a smarter planet.

“Over the years our IT systems have become complex and difficult to manage, and as a consequence IT is increasingly finding itself in the position of being a barrier to innovation rather than an enabler of it.”3

The road to Smarter Computing,

The Bathwick Group report

A new class of systems with integrated expertise that have the flexibility of general purpose systems, the elasticity of cloud and the simplicity of an appliance tuned to the workload

  • Built-in Expertise: Capturing and automating what experts do – from
    the infrastructure to the application
  • Integration by Design: Deeply integrating and tuning hardware and software – in a single, ready-to-go system
  • Simplified Experience: Making every part of the IT lifecycle easier- Integrated management of the entire system

Expert integrated systems are designed to get you up and running in as little as four hours, cutting months off deployment times of new application projects.

New! IBM PureFlexSystem April 2012

Infrastructure system that is integrated and optimized. Expert at: sensing andanticipating resourceneeds to optimize yourinfrastructure.

  • Factory integrated and optimized system infrastructure
  • Combining servers, storage and networking
  • Manage and optimize multiple workloads across multi-operating systems
  • Designed for cloud with flexibility and simplicity

Client Benefits:

  • Reduced server, storage and network management and administration cost
  • PureFlex systems can deploy more than twice as many applications per square foot of data center space than previous generation systems[2]

New! IBM PureApplication SystemApril 2012

Platform system specifically designed and tuned for transactional and database applications.Expert at: optimallydeploying and runningapplications for rapid time-to-value

  • Expert designed, integrated and optimized application aware platform
  • Workload patterns of expertise
  • Simplified management
    with a single console

.Client Benefits:

  • Clients have experienced a reduction in the time it takes to provision their application server environments from 45 days to minutes with IBM's patterns of expertise and virtualization capability which are included in IBM PureApplication System.

Value Proposition

Expert integrated systems combine the flexibility of a general purpose system, the elasticity of cloud and the simplicity of a workload optimized appliance to fundamentally change the experience and economics of IT.

BP Value Proposition

PureSystemswill help partners to grow their business by obtaining access to a broad market opportunity that includes systems, software and consultative services. The ability to accelerate the sales cycle and increase time to value for clients will help partners drive more sales and greater profits. Incremental incentives from STG and SWG allow partners to increase their earning potential.

Client Initiatives

IBMPureSystemsprojects deliver tremendous value across four key initiative areas:

Conversation Starters

Consolidate

  • Does your organization need to more efficiently consolidate systems and applications to reduce operating expenses?

Optimize:

  • Do you need to better tune and automate systems and applications to improve application performance, scalability and reliability?

Innovate

  • Does the business require you to more rapidly deliver new applications and services to meet new business needs?

Accelerate Cloud

  • More quickly enable secure, and integrated cloud environments

Enabling a Vast ISV Ecosystem

  • Extensive ISV ecosystem support preserving flexibility and choice.
  • Over 100s leading ISVs optimized for PureSystems with business application patterns of expertise easily deployable thru catalog.

More information on client initiatives

PureFlex System

  • Consolidate IBM BP
  • Optimize IBM BP
  • Innovate IBM BP
  • Accelerate Cloud IBM BP

Take the Next Steps

  • Identify for each of your clients which Client Initiative to lead with
  • Identify top executive to call on then move into business pillars
  • Engage Tiger Team sales representatives to progress deals - Expert LocatorIBMonly
  • PureSystems Sales Kit IBM BP

Page1For IBM S&D, GTS, SWG and Business Partner sellers only. Not to be used with clients.

IBM PureFlex System At a Glance

For Sellers April 2012

Businesses are ready for a new approach to IT

Smarter computing is an ideal way forward—a way for the IT infrastructure to enable a smarter planet. Organizations have taken steps in that direction by self-tuning general purpose systems for flexibility, using appliances for simplicity and leveraging cloud for elasticity. To get the best of these approaches, IT must integrate expertise.

Expert integrated systems

April 11th 2012 delivers a new class of systems: systems with integrated expertise that combine theflexibility of a general purposesystem, the elasticity of cloud andthe simplicity of anappliance tuned to the workload. This new class of Expert integrated systemsis defined by the following attributes:

  • Built-in expertise: Addressing complex business and operational tasks automatically
  • Integration by design: Tuned systems for optimal performance and efficiency
  • Simplified experience: from purchase to maintenance

IBM PureFlex System: an Evolutionary and Game-Changing Expert Integrated System

The newIBM PureFlexcombines servers, enterprise storage, networking, virtualization and management into a single structure. Its built-in expertise is designed to enable organizations to simply manage and flexibly deploy integrated patterns of virtual and hardware resources through unified management.

  • Pre-integrated and optimized system infrastructure
  • Management integration across compute, storage and networking –physical and virtual
  • Optimized for performance and virtualized for efficiency
  • Designed for cloud with flexibility and simplicity

Built-in Expertise for Agility

Drive business velocity through rapid service deployment and open choice.

  • Built in automation and optimization expertise allows for dynamic allocation of resources eliminating manual steps, automating delivery and supporting innovation to bring products and services to market faster
  • PureFlex systems can deploy more than twice as many applications per square foot of data center space than previous generation systems2
  • Over 100 leading ISVs provide “Ready for PureSystems” optimized applications – with thousands of additional supported applications

Integrated by Design for Efficiency

Lower operational expenses with integratedsystems and unified management.

  • Conserve valuable resources with deeply integrated and tuned hardware and software delivered in a ready-to-go, workload-optimized system
  • Manage integrated physical and virtual compute, storage and networking resources from a single vantage point
  • IBM Flex System Manager provides up to a 66% reduction in management setup time 3
  • Increased virtual machine density yields 43% energy savings over previous generations of IBM systems4

Simplified Experience for Control

Reduce risk through security and simplified and automated change management.

  • Optimized patterns of expertise accelerate cloud implementations to lower risk by improving security and reducing human error
  • Reduce complexity by easily consolidating diverse servers, storage and applications onto an easy to manage integrated system
  • Service agent cuts fault diagnosis time by up to 2x2

PureFlexSimplifies Acquisition

The PureFlex Systemare pre-defined, pre-configured optimized configurations that integrate compute, storage and network resources and ship complete, tested and include deployment services. There are 3 configurations:

  • Express:Infrastructure for small and midsize businesses. The most affordable entry point
  • Standard:Infrastructure for application servers with supporting storage and networking
  • Enterprise: Infrastructure for scalable cloud deployments, including redundancy for resilient operation

Building a Foundation onChoice

Each PureFlexSystem configuration comes with built-in patterns of expertise for deployment, management and optimization to simplify key tasks across all IT resources, but they can be highly customized to the customer’s target workload and environment.

  • Choice of architectures: IBM POWER7 and/or Intel x86 processors within the same systems.
  • Choice of OS: AIX, IBM i, Microsoft Windows, and Linux from Red Hat, SUSE
  • Choice of hypervisors: PowerVM, KVM, VMware, or Microsoft HyperV
  • Designed for Cloud - SmartCloud Entry included on Standard and Enterprise configurations
  • Designed for simplicity: Integrated, single system management across physical
    and virtual resources

PureFlexClient Initiatives


Consolidate / •Consolidate multi- vendor servers and storage
•Deploy more than twice as many applications per square foot of data center space than previous generation of IBM systems2

Optimize / •Optimize current ERP landscapes
•Better performance, simplified management, and increased virtual machine density, yields 43% energy savings over previous

Innovate / •Deploy new web applications
•Clients have experienced 20-30x faster application deployments with IBM's patterns of expertise which are included in IBM PureApplication System

Accelerate Cloud / •Efficiently deliver IT services with unmatched performance and manageability
•Reduce the time to provision from 45 days to minutes3with IBM's patterns of expertise and virtualization capability

Client Initiative Information

  • Consolidate:IBM BP
  • Optimize:IBM BP
  • Innovate:IBM BP
  • Cloud:IBM BP

Take the Next Steps

  • Watch the Seller Alert webcastIBM BP
  • Complete the Essentials EducationIBM BP
  • Use the IBM Systems Consolidation Evaluation Tool (by Alinean)to demonstrate the benefits of consolidation clients can achieve with PureFlex System.
  • Locate and engage a Tiger Team contact to progress deals. (Expert Locator IBM only)
  • PureFlexSystem Sales Kit IBM BP
  • PureSystems Sales Kit IBM BP
  • PureSystems ISV Sales Kit IBM BP

Page1For IBM S&D, GTS, SWG and Business Partner sellers only. Not to be used with clients.

IBM PureApplication System At a Glance

For Sellers April 2012

We are Entering a New Era of Computing

Businesses around the world are undertaking transformational journeys to the strategic center of business. With the increasing importance of IT, organizations need ways to move beyond the inefficiencies of today’s approaches to computing to free up resources to deploy new and innovative capabilities faster.

  • More than 70% of IT budgets are consumed by operations and maintenance1ii
  • 2/3s of companies go over schedule on their project deployments 1

Our clients need smarter computing to dramatically improve IT economics and enable a smarter planet.

Expert integrated systems

The time has come for a new class of systems: systems with integrated expertise that combine the flexibility of a general purpose system, the elasticity of cloud and the simplicity of an appliance tuned to the workload – fundamentally changing the experience and economics of IT. Expert integrated systems have some unique attributes:

  • Built-in Expertise: Capturing and automating what experts do – from the infrastructure to the application
  • Integration by Design: Deeply integrating and tuning hardware and software – in a ready-to-go workload optimized system
  • Simplified Experience: Making every part of the IT lifecycle easier. Integrated management of the entire system. A broad open ecosystem of optimized solutions.

New! IBM PureApplication System – April 2012

The PureApplication System is a platform system specifically designed and tuned for transactional web and database applications.

  • Expert designed, integrated and optimized application-aware platform
  • Workload patterns of expertise
  • Simplified management with a single console
  • Optimized for performance and virtualized for efficiency
  • No compromise design with system level upgradability
  • Designed for cloud with flexibility and simplicity

Client Benefits

Complete, Ready-to-Go Systems

  • Arrives ready to go with expert integration for enhanced consumability
  • Pre-optimized for Java, Web and database performance
  • Virtualized across the stack for efficiency
  • Resilient, secure, scalable infrastructure

Simplify Ongoing Tasks

  • Single point of unified lifecycle management
  • Integrated monitoring & maintenance
  • Easy to integrate with existing environment

Ready for Cloud

  • Enables “Platform as a Service”
  • Repeatable self service provisioning
  • Integrated and elastic application and data server runtimes
  • Application-aware workload management

Patterns of Expertise: Cut Costs, Lower Risk, and Improve Performance

At a high level there are two kinds of expertise in the IBM PureApplication System:

  • Embedded expertise as the system contains a balanced amount of compute, storage, and network for workloads it is designed for
  • Application and platform patterns for a particular type of application or workload, i.e. the PureApplication System has a “web app” pattern that allows client applications to utilize the pattern for rapid deployment, automated scaling, or improved operations and management

Streamline Administration and Maintenance with a Single Management Console

Management is integrated across the entire solution stack of hardware and software. This integrated approach provides a single point of management with roles-based security and tasks, real-time system monitoring, and application centric infrastructure and middleware provisioning.

Complete Optimization from the Factory

PureApplication Systems are designed from the ground up for optimum performance and scalability. Integrated middleware, development and deployment capabilities increase IT efficiency and agility.

Supported by the Broadest Ecosystem

  • A growing catalog of solutions from IBM and its partners
  • Over 100 leading packaged applications available at introduction
  • Solution Showcase simplifies application deployment
  • Certified through ‘Ready for IBM PureSystems’ program

Client Initiatives


Consolidate /
  • Move existing application workloads onto an efficient easy to use and manage application environment
  • Clients have experienced a 55% reduction in operational costs and required management time and 98% reduction in unplanned outages with IBM's virtualization capability which is included in IBM PureApplication System


Optimize /
  • Set service levels for key workloads and automatically address them
  • Increased Virtual machine density yields 43% energy savings over previous generations of IBM systems4


Innovate /
  • Quickly deploy new workloads via predefined patterns into a virtualized environment while adding capacity as needed
  • Clients have experienced 20-30x faster application deployments with IBM's patterns of expertise which are included in PureApplication System


Accelerate Cloud /
  • Clients have experienced a reduction in the time it takes to provision their application server environments from 45 days to minutes with IBM's patterns of expertise and virtualization capability which are included in PureApplication System

Take the Next Steps

  • Identify thetop priority client Initiativeand appropriateclient executives to approach
  • Find your Tiger (Expert Locator IBM only)
  • Nominate your client for the IBM PureExperience Program - foruse of asystem for 30 days, request access

Page2For IBM S&D, GTS, SWG and Business Partner sellers. Not to be used with clients.

[1]IBM Market Intelligence, Time to Value Study, National Analysts, November 2011

[2]Compared with previous generations of IBM System x, BladeCenter HS22V

3Compared with IBM BladeCenter H

4PureFlex System versus a comparable IBM HS22V BladeCenter solution supporting 5,000 virtual machines