OPTION NO 1 - MARKETING ASSIST CAMPAIGN & ACTIVITIES PROGRAM 35A Mayberry Cr LIVERPOOL

This Marketing Assist medium might include all or some of the following

• Physical for Sale Signs

• Newspaper Ads

• Magazine Ads

• Internet Presence

• General Flyers

• Open House Flyers

• Open House Boards

• Arrow Boards – for hard to find properties or low traffic roads

• Brochures

• Radio and Television – for very high value property

• Billboards

• Networking – community, business, social, word of mouth

Now the more avenues you use to promote your home the better but what you should know is that most Real Estate agencies now report that the Internet is the most cost effective medium. It has been expressed by many agents that the Internet accounts for up to 70% of their enquiry followed by signs as the most effective medium.

On Listing Property / $895.00 approx
Arrange contract with Solicitor / Included in fee
Write Advertisements and Brochure / Included in fee
Write editorial and submit to all papers / Included in fee
Arrange for all salespeople to inspect property / Included in fee
Take photos and prepare window display / Included in fee
Order and erect Auction Board 3x4 / $160.00
List property on Internet / at cost
WEEK 1 & 2
Letterbox 200 marketing circulars to neighbours / at cost
Phone all prospective buyers and advice property on market / Included in fee
Letterbox colour cards
First Advertisement – Local Paper (Colour) / $150.10
Conduct Saturday “Open House” / Included in fee
Follow up attendees of Open House / Included in fee
Verbal and written report on Feedback to Vendor / Included in fee
Review Advertisements in light of response / Included in fee
WEEK 3
Second Advertisement – Local Paper(Colour) / $150.10
¼ page $537 1/8 page $299 real estate agents rates ...
Real estate section Liverpool - leader... 9602 8633 – Leonard Farven - / $185.00
- SMH 10 lines / $99.70
Second Doorknock - invitation to Open House
Conduct Saturday “Open House” / Included in fee
Follow up attendees of Open Houses by phone / Included in fee
Verbal and written report on Feedback to Vendor / Included in fee
WEEK 4
Third Advertisement – Local Paper (Colour) / $150.10
Conduct Saturday/Thursday “Open House” / Included in fee
Follow up attendees of Open Houses by phone / Included in fee
Verbal and written report on Feedback to Vendor / Included in fee
Review

MARKETING CAMPAIGN & ACTIVITIES PROGRAM - OPTION NO 2

On Listing Property / $895.00 approx
Arrange contract with Solicitor / Included in fee
Write Advertisements and Brochure / Included in fee
Write editorial and submit to all papers / Included in fee
Arrange for all salespeople to inspect property / Included in fee
Take photos and prepare window display / Included in fee
Order and erect Auction Board 3x4 / $160.00
List property on Internet / at cost
WEEK 1 & 2
Letterbox 200 marketing circulars to neighbours / at cost
Phone all prospective buyers and advice property on market / Included in fee
Letterbox colour cards
First Advertisement – Local Paper (Colour) / $150.10
Conduct Saturday “Open House” / Included in fee
Follow up attendees of Open House / Included in fee
Verbal and written report on Feedback to Vendor / Included in fee
Review Advertisements in light of response / Included in fee
WEEK 3
Second Advertisement – Local Paper(Colour) / $150.10
- 1/2 page / $185.00
- SMH 10 lines / $99.70
Second Doorknock - invitation to Open House
Conduct Saturday “Open House” / Included in fee
Follow up attendees of Open Houses by phone / Included in fee
Verbal and written report on Feedback to Vendor / Included in fee
WEEK 4
Third Advertisement – Local Paper (Colour) / $150.10
Conduct Saturday/Thursday “Open House” / Included in fee
Follow up attendees of Open Houses by phone / Included in fee
Verbal and written report on Feedback to Vendor / Included in fee
Review
MARKETING CAMPAIGN & ACTIVITIES PROGRAM - OPTION NO 3 / $1,500 approx.
Arrange contract with Solicitor / Included in fee
Write Advertisements and Brochure / Included in fee
Write editorial and submit to all papers / Included in fee
Arrange for all salespeople to inspect property / Included in fee
Take photos and prepare window display / Included in fee
Order Colour brochures, 1000 copies / $285.00
Order and erect Auction Board 6x4 / $231.00
List property on Internet / at cost
WEEK 1 & 2
Letterbox 200 marketing circulars to neighbours / at cost
Phone all prospective buyers and advice property on market / Included in fee
Letterbox colour cards
First & second advertisement – Local Paper (Colour) / $240.00
Chinese Herald / $60.00 ea
Conduct Saturday “Open House” & Follow up attendees post OFI by phone / Included in fee
Verbal and written report on Feedback to Vendor / Included in fee
Review Advertisements in light of response / Included in fee
WEEK 3
Third Advertisement – Local Paper(Colour) / $240.00
- SMH / $115.60
Chinese Herald / $60.00
Second Doorknock - invitation to Open House
Conduct Saturday “Open House” & Follow up attendees post OFI by phone / Included in fee
Verbal and written report on Feedback to Vendor / Included in fee
WEEK 4
Fourth Advertisement – Local Paper (Colour) / $120.00
Chinese Herald / $60.00
Conduct Saturday “Open House” & Follow up attendees post OFI by phone / Included in fee
Verbal and written report on Feedback to Vendor / Included in fee
Review
MARKETING CAMPAIGN & ACTIVITIES PROGRAM - OPTION NO 3 / $1,000 approx.
Arrange contract with Solicitor / Included in fee
Write Advertisements and Brochure / Included in fee
Write editorial and submit to all papers / Included in fee
Arrange for all salespeople to inspect property / Included in fee
Take photos and prepare window display / Included in fee
Order Colour brochures, 1000 copies / $285.00
List property on Internet / at cost
WEEK 1 & 2
Letterbox 200 marketing circulars to neighbours / at cost
Phone all prospective buyers and advice property on market / Included in fee
Letterbox colour cards
First & second advertisement – Local Paper (Colour) / $140.00
Chinese Herald / $60.00 ea
Conduct Saturday “Open House” & Follow up attendees post OFI by phone / Included in fee
Verbal and written report on Feedback to Vendor / Included in fee
Review Advertisements in light of response / Included in fee
WEEK 3
Third Advertisement – Local Paper(Colour) / $140.00
Chinese Herald / $60.00
Second Doorknock - invitation to Open House
Conduct Saturday “Open House” & Follow up attendees post OFI by phone / Included in fee
Verbal and written report on Feedback to Vendor / Included in fee
WEEK 4
Fourth Advertisement – Local Paper (Colour) / $120.00
Chinese Herald / $60.00
Conduct Saturday “Open House” & Follow up attendees post OFI by phone / Included in fee
Verbal and written report on Feedback to Vendor / Included in fee
Review