ONDCP Announces New Materials for Communities
"Above the Influence" Posters and Postcards for Teens
Customizable Open Letter Ads to African American and Hispanic Parents
As kids head back to school this month, the National Youth Anti-Drug Media Campaign is making materials available to remind teens and parents that drugs harm academic achievement and performance in school.
Four new posters and two postcards that encourage teens to live "Above the Influence" are available free to communities, youth-serving organizations, and teens themselves.
ATI Materials include:
"Martin" (poster): This visual representation of the importance of talking to a friend about drug-use shows pieces of dialogue streaming from Martin's mouth.
"Myself" (poster): This poster displays a young girl looking at her blurred reflection, contemplating the effects that drugs have on her sense of identity.
"Landfill" (poster): A girl sitting on a landfill stresses that "friends aren't disposable," and can be helped through issues with drug abuse.
"Pressure" (poster and postcard): An arrow pushing through the word "pressure" urges teens to take a stand against the pressures they face to get high.
"Prom" (postcard): This postcard shows that like a frame with no picture, drugs and alcohol can strip teens of the memorable moments in their lives.
"Above the Influence" employs a series of advertisements and a Web site, AbovetheInfluence.com, to challenge teens to live above the negative pressures in their lives. The brand encourages youth to resist drug use by rejecting negative influences and empowers them to make positive choices.
Back-to-School Open Letters for African American and Hispanic Parents
Customizable Open Letter for African American Parents. "Don't Let Your Teen's Future Go Up in Smoke" is a reminder for parents that marijuana can limit a teen's academic achievement. As millions of kids return to the classroom, this is a good time for schools, coalitions, and community groups to get the word out about the harm that drugs can cause in the African American community. Community groups can use this print ad to gather signatures and endorsements from local groups to demonstrate their support to drug-free youth. Download at
Customizable Open Letter for Hispanic Parents. "Aprenda las Vocales Contra las Drogas," or "Learn the Anti-Drug Vowels," print ad suitable for signatures of local community groups stresses the importance of education for Hispanic young people. The Open Letter provides advice for Hispanic parents about the harms that illicit drugs can have on school performance. This Spanish-language ad can be downloaded at
Multicultural Parenting Resources
Keeping Your Teens Drug-Free: A Guide for African American Parents and Caregivers. This attractive booklet provides guidance about ways to prevent African American teens from using drugs. Information includes ways to communicate with teens and steps parents can take to keep their kids healthy and safe. Available in quantities of 100 or more.
Keeping Your Teens Drug-Free: A Guide for Hispanic Families/Manteniendo a sus Adolescentes Libres de Drogas: Una Guia Para las Familias Hispanas. This easy-to-read, bilingual booklet provides information for parents on the problems drug use can create for Hispanic young people, with tips and remedies on combating drug use in their family, and guidelines about when and how to seek outside help. Available in quantities of 100 or more.
Suspect Your Teen Is Using Drugs or Drinking? A Brief Guide to Action for Parents/Sospecha Que Su Adolescente Esta Consumiendo Drogas o Bebidas Alcoholicas? This early intervention bilingual guide includes signs and symptoms of drug use, when parents should take action and how to do it, and resources for getting help. Available in quantities of 100 or more.
Teens and parents in your community can take action by:
Signing Up. Encourage parents in your community to sign up for TheAntiDrug.com's Parenting Tips e-Newsletter, a regular e-mail notification with advice and strategies to help keep teenagers healthy and drug-free:
Ordering. These free anti-drug resources for parents and teens can be ordered by calling 1-800-788-2800 or logging on to
ABOVE THE INFLUENCE POSTERS (17" by 22"):
Pressure(ATI-4POS08)
Landfill (ATI-1POS08)
Myself (ATI-2POS08)
Martin (ATI-3POS08)
ABOVE THE INFLUENCE POSTCARDS (4" by 6"):
Pressure (AVD236)
Prom (ATI-2PC08)
MULTICULTURAL PARENTING GUIDES:
Keeping Your Teens Drug-Free: A Guide for African American Parents and Caregivers (PHD-1116)
Keeping Your Teens Drug-Free: A Guide for Hispanic Families (PHD 1115)
Suspect Your Teen Is Using Drugs or Drinking? (PHD 1089)