· On a separate sheet of paper, answer the following questions about the two recently assigned articles
· To adequately answer each question, you must refer to each of the two articles (Vans; Under Armour). The strongest answers will integrate quotes from the texts.
1. Explain each company’s method(s) of reaching its customers. How has each company attempted to appeal to customer interests?
2. Explain a challenge each company has faced. Then explain how each company adopted a focus that helped them to overcome the challenge.
3. Vans just turned “50.” Do you believe Under Armour will still be around in 50 years? Why or why not? Use evidence from the texts to support your claim.
· On a separate sheet of paper, answer the following questions about the two recently assigned articles
· To adequately answer each question, you must refer to each of the two articles (Vans; Under Armour). The strongest answers will integrate quotes from the texts.
1. Explain each company’s method(s) of reaching its customers. How has each company attempted to appeal to customer interests?
2. Explain a challenge each company has faced. Then explain how each company adopted a focus that helped them to overcome the challenge.
3. Vans just turned “50.” Do you believe Under Armour will still be around in 50 years? Why or why not? Use evidence from the texts to support your claim.