Ohio History Tax Check-Off Campaign 2015
Ohio History Tax Check-Off Campaign 2015
Promotion Plan
“Your tax return can Make History!”
Goal: coordinate promotion efforts across the state so that we have the biggest impact and raise the most funds for local history projects in Ohio. See the Social Media Daily Calendar for a detailed plan and daily posts.
Key Dates / Promotion PlanTuesday, 1/13 / January is Annie Oakley’s Month!
● Share the Annie Oakley images and video on social media and with partners and supporters via email.
● Request print materials to help promote the Ohio History Tax Check-Off by emailing or calling 800-647-2498 or 614-297-2319.
Tuesday, 2/2 / February is Ulysses Grant’s Month!
● Share the Grant images and video on social media, and with partners and supporters via email.
● Register for Statehood Day at the Ohio Statehouse where the 2014 History Fund grant recipients will be announced: www.ohiohistory.org/statehoodday.
● Send an editorial to your local newspaper advocating for the Ohio History Tax Check-off.
Tuesday, 3/2 / March is the Wright Brothers’ Month!
● Share the Wright Brothers images and video on social media and with partners and supporters via email.
● Follow the Ohio History Connection on social media to share news about the 2015 History Fund grant recipients.
Wednesday, 3/4 / Attend Statehood Day at the Ohio Statehouse in Columbus where the 2015 History Fund grant recipients will be announced.
Tuesday, 4/1 / April is the Final Campaign Push!
● Reshare all three videos on social media and with partners and supporters via email. Ask everyone to “vote” for their favorite video.
● Follow the Ohio History Connection on social media as we will increase our promotion as April 15th approaches.
● If your February editorial didn’t get published, send another editorial to your local newspaper advocating for the Ohio History Tax Check-off.
Wednesday, 4/15 / ● Taxes Due!
Friday, 4/17 / · Communicate with partners and supporters to thank everyone for their help!