Office Environment. Optional Units Provide Opportunity to Show Understanding and Skills

This qualification provides evidence of competence of being in a supporting marketing role in an

office environment. Optional units provide opportunity to show understanding and skills

in a variety of areas, including social media , website development, data analysis and contributing to events.

In addition to an NVQ Certificate in Marketing this apprenticeship includes:

·  Functional skills in English and maths – you will be exempt from these if you have achieved GCSE grade A-C in the 5 years previous to starting your apprenticeship

·  A programme lasting a minimum of 1 year and 1 week (372 days) with the option to extend to suit your own learning style and pace

·  You will complete a minimum of 21 credits from a selection of mandatory and optional units:

1. 12 credits must be completed from the mandatory units; and,

2. A minimum of 3 credits must come from Group B optional units

3. A maximum of 6 further credits from Group C optional units

Mandatory units - you must achieve all of these units & a selection of optional units to complete the qualification.
Answer yes or no to give an indication if this apprenticeship is best for you / Is this part of your current job? / Has this ever been part of your job? / Is this task carried out regularly? / Will this be part of your development in the future?
Yes / No / Yes / No / Yes / No / Yes / No
XXX (Code)
Collect and organise market research data 3 credits
XXX (Code)
Contribute to measuring the market response 4 credits
XXX (Code)
Work with other people in a business environment 3 credits
XXX (Code)
Improve own performance in a business environment a 2 credits
Group B Optional units - you must achieve a minimum of 3 credits from the list below:
XXX (Code)
Contribute to a direct marketing campaigns 3 credits
XXX (Code)
Use digital & social media in marketing campaigns 2 credits
XXX (Code)
Support the coordination of an event 3 credits
XXX (Code)
Analyse competitor activity 3 credits
Group C Optional units - you must achieve a maximum of 6 credits from the list below:
XXX (Code)
Develop customer relationships 6 credits
XXX (Code)
Plan and organise an event 4 credits
XXX (Code)
Bespoke software 3 credits
XXX (Code)
Presentation software 4 credits
XXX (Code)
Website software 4 credits
Comments for arrangements:
(Please use this area to outline any skills gaps or additional non work-based training that may be required)

Marketing L2 Skills Scan / June 17 / Version 1