Odysseyware Coach Best Practices

Purpose of the Coach:

  • Generating revenue
  • Establishing and maintaining a marketing image

School District use:

  • On site presentations with school administrators
  • As the pace of business increases at schools the coach offers an alternative meeting place

Closed Door District Meetings:

  • The coach provides a private setting where conversations take place outside the political climate of an administration building
  • Administrators and educators have had discussions on board the coach that normally wouldn’t take place without it

Group Meetings:

  • Onsite faculty presentations for teacher buy-in
  • Group sessions have worked well with administrators as well, addressing the solutions we provide to their specific needs

High Level Meetings:

  • The coach has been utilized at large district meetings where it’s presence has supported the confidence level of our image

Lunch and Learn Sessions:

  • Invite current customer staff out for small group refresher courses and Q&A regarding training
  • This has aided in partnership relations and renewals

Tips for Planning a district wide coach trip:

  • Optimize potential revenue by setting as many qualified appointments as possible for every mile travelled
  • Set appointments with extra time of travel time between stops
  • Tour strategy should include a contingency plan to include unscheduled visits within the area in the event of a cancellation or unforeseen opportunity
  • Prepare a list of potential revenue with ironclad gate keepers and location information
  • Prepare a list of unscheduled drive-by opportunities along the route
  • Plan a route that includes the largest potential revenue first then evaluate the cost of expanding further out along that path

Tips for setting appointments:

  • Set appointment times that allow more time between meetings than you normally would in a car
  • Since the coach travels annually across the nation, use terminology that generates excitement or at least curiosity to that effect
  • “the OW Coach is passing through on a National Tour and we’d like to stop at your school for a few minutes to show you the latest….”
  • Follow us and our travels on Snapchat and Facebook!
  • Create a secondary list of opportunities along the proposed route and let them know the coach will be passing through the area
  • Build an event into your invitation to create interest such as fresh coffee & pastries at 7:00am before school starts
  • Use open ended terminology in your quest for a meeting so if they decline to commit, you create an opportunity to stop in
  • “I understand your busy schedule, so with your permission we will just stop by on our way and drop off info on our NWEA partnership...”