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FOR IMMEDIATE RELEASE
Contact: Rick Kapres, Vice President, Sales
724-857-1111;
NOW FROM VERSATEX, A CLASS FOR CONRACTORS
WHO SEEK TO RISE ABOVE THEIR COMPETITORS
PITTSBURGH, Nov. 15—“If three contractors submit proposals to the same customer, what makes one of them the top choice? How does the customer decide who gets the work? And how did the customer know which contractors to call in the first place?”
The speaker for this new classroom presentation is Bobby Parks, founder of Peachtree Decks and Porches LLC,the category-leadingconstruction firm based in Alpharetta, Ga. After seven years of rapid business growth, Mr. Parks recently sold the company and teamed up with Versatex Building Products, LLC, to develop a course in marketing and lead generation for contractors and remodelers.
The result is “Creating Separation,” a concentrated 60 minutepresentation thatdrew praise from industry experts at the 2014 Remodeling Show and Deck Expo in October. “Bobby has succeeded for two reasons: One, the quality of his work is outstanding. And, two, he’s brilliant at converting prospects into customers by demonstratingthe honest value he adds,” saidJoe Cracco, Modern Yankee Builders, “Now he’s traveling the country and sharing that marketing expertise with his fellow builders.”
The classroom setting will share concepts developed through years of experience with proven results that apply to remodelers, builders, landscape contractors and all types of contracting businesses. Mr. Parks states “It’slike a boot camp designed to show contractors how they can separateor differentiate their businesses—really make them stand out —from the pack of competitors. The classintroduces topics like business philosophies, messagingand effective use of photos, pluseasy website tacticshe says reduced his marketing costs by 90 percent.
“Byworking with Versatex distributors and local lumberyards, we can bringthis business-building opportunity directly to contractors, in a casual breakfast or lunchtime format, free of charge,” Mr. Parks said.
According to Versatex vice president of sales Rick Kapres, contractors, distributors and lumberyard operators can learn more about “Creating Separation,” or schedule a class, by askinga local dealer or regional Versatex representative, or by contactingVersatex at 724-857-111, .
Weather-resistant, long-lasting Versatex exterior trim materials and systemsare manufactured by Versatex Building Products, LLC (fka Wolfpac Technologies, Inc.), of Pittsburgh, Pa., where state-of-the-art facilities produce cellular PVC extrusion products such as Versatex trimboards, sheet, bead board, moldings and prefabricated corners; the innovative Versatex soffit system; and the new, dimensionally compatible VERSATEX Max nominal 2-by boards. Details are posted at
(Pam, what can we send with this release as a visual? If, in fact it needs one?)
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