NOTTINGHAM PLAYHOUSE

HEAD OF MARKETING COMMUNICATIONS

JOB DESCRIPTION

Responsible to:Chief Executive

Responsible for:Marketing Manager, Press & PR Manager, Marketing Officer, Audience Development & Community Liaison Officer, Marketing Assistant, Customer Relations Manager, Box Office Manager, Box Office Supervisor,Box Office Assistants

Purpose of post:

  • To ensure strong ticket sales and community engagement for all the work of Nottingham Playhouse.
  • To play a key planning role in the senior management team of Nottingham Playhouse in particular to work closely with the Chief Executive and Artistic Director.
  • To ensure the highest possible standards of Marketing, Sales and Communications are achieved within the allocated resources.
  • Responsible for the management, supervision, delivery and financial control of the Marketing, Sales and Communications functions of Nottingham Playhouse Trust Ltd.
  • To be responsible for all communications planning.

Duties include:

Marketing

  • To create, in close consultation with the department and the Senior Management team, the three year strategic marketing plan.
  • To manage and report on the implementation of the three year marketing plan.
  • To generate, oversee and deliver against audience development targets.
  • To play an active role in the planning process, ensuring marketing campaigns are formulated and delivered on time and within budget.
  • To lead on the branding process, developing and protecting the brand image by monitoring and managing the organisation’s communications.
  • To work closely with the Artistic Director to ensure appealing and accurate marketing of all in house productions in all spaces.
  • To work closely with the Chief Executive to ensure optimum audiences and impact for visiting productions including dance, theatre, comedy and music.
  • To ensure the high quality and timely delivery of all day to day marketing activities.
  • To manage the Marketing Department ensuring that all its staff are effective, valued and enabled to make a full contribution to the work of the Playhouse.
  • To be the line manager for Marketing staff, ensuring that they manage the staff they are responsible for effectively.
  • To work closely with the Heads of Department (HODS) to ensure that relations throughout the organisation as they relate to marketing and promotion are supportive and informed.
  • To promote the work of Nottingham Playhouse to the widest possible audience in such a way as to maximise attendance and income and create customer satisfaction.
  • To ensure that all Playhouse productions, visiting work and all activities are promoted in an effective and appropriate manner.
  • To liaise with and advise visiting companies on appropriate marketing strategies. This may involve meetings away from Nottingham Playhouse and seeing the work of the visiting companies
  • To foster good relations with funders and their marketing function.
  • To ensure that Tessitura is well maintained, exploited and developed in order to meet the purpose of the job.
  • To initiate, propose and manage quantitative and qualitative market research projects to assist in meeting to objectives of the strategic marketing and development plan.
  • To be responsible for the development and effective utilisation of the website and new technologies as they become widely used.

Sales

  • To create robust plans for raising and maintaining both ticket sales and public profile.
  • To agree and monitor targets for Box Office income, audience profile and audience numbers and to present reports and analysis regularly to senior management.
  • To agree and monitor income streams and present reports and analysis regularly to the Chief Executive and Head of Finance Operations on progress towards the achievement of those targets.
  • To develop a range of commercial packages and instigate cultivation opportunities specific to the many audiences/business partners of Nottingham Playhouse.
  • Identify and fully exploit all opportunities to aid growth through external ticketing and marketing partnerships to the benefit of Nottingham Playhouse.

Communications

  • To play a leading role in developing the public profile of the Playhouse, ensuring positive relationships with audience, media, funders, the community and sponsors.
  • To maximise the press and media coverage of Nottingham Playhouse, ensuring a positive profile is projected and good editorial relationships are maintained and developed.
  • To advocate Nottingham Playhouse at local, national and international level.
  • To attend press nights and season launches.
  • To play an active role in such regional and national fora as appropriate to represent the Playhouse – these might include tourism, regeneration, AMA and so forth.

Other

  • To work closely with the Senior Management Team on strategic issues affecting Nottingham Playhouse and the sector
  • To work closely with the Fundraising & Development department to maximise opportunities for fundraising and helping to deliver packages.
  • To engage in region wide networking meetings with the arts and business sectors as appropriate
  • To work with the customer facing teams to nurture policies which are welcoming to all sections of the community and develop effective customer care policies.
  • To work closely with the Front of House team to develop new merchandise lines and liaise with the Front of House team over the marketing of such merchandise.
  • To plan marketing expenditure and to prepare a marketing budget to be agreed with the Head of Finance & Operations, taking responsibility for and monitoring and controlling that budget.
  • To regularly analyse data from Tessitura and to use that data in campaign planning and reporting.
  • To regularly analyse marketing spend per head and to continually benchmark this to ensure value for money.
  • To advise on and participate in the recruitment and appointment of all Marketing Department staff.
  • To identify and prioritise training needs within the marketing team and to ensure that all staff are knowledgeable within their own areas of responsibility.
  • To take the lead on the planning for and delivery of Tessitura, Customer Relationship Management system,across the organisation.
  • To produce written monthly reports for the Board meetings and attend Board meetings when required.
  • To be responsible for Data Protection issues, keeping abreast of legal developments and ensuring that Nottingham Playhouse is compliant.

General

  • To always act in the best interests of Nottingham Playhouse
  • To take positive action to promote Equal Opportunities in all aspects of the work of Nottingham Playhouse
  • To agree to abide by Nottingham Playhouse policies such as Health and Safety, child protection etc
  • To maintain confidentiality in all areas relating to Nottingham Playhouse
  • To maximise income and minimise expenditure wherever possible
  • To carry out such other duties as may be reasonably expected of the post

September 2015