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X5 IS CONDUCTING A “MAGIC” PROMOTION
Moscow, May 22, 2007 – X5 Retail Group N.V., Russia’s largest retail company by sales volume, announced today the launch of a new marketing promotion called “the Magic Coupon.”
The promotion will run through June 18, 2007 in all Perekrestok supermarkets in Moscow and 20 Russian cities.
Within the framework of the promotion, every customer who makes a purchase over 600 rubles will receive a “Magic Coupon.” The coupon is a small square on special paper that contains the terms of use and a spotted field. In order to determine the “Magic Coupon’s” prize, participants must place the coupon on a special colored spot that will be broadcast on Perekrestok commercials on the Domashnii TV channel for the duration of the promotion. The participant can then read the name of the prize, which can be picked up at any Perekrestok store.
Anyone who has “Magic Coupon” is given the option to either receive a prize immediately, such as a bottle of champagne or various consumer appliances, or gather several together so as to form the sentence “Perekrestok – the Number One Supermarket in Russia” and win a special prize. This prize is a certificate worth 2000 rubles towards purchases at Perekrestok.
“We want routine visits to the store to become fun for our customers. In this promotion, we were looking for something that’s original and interesting for customers and would be a new approach to the Russian market. When developing the “Magic Coupon,” we based it on successful projects that retail chains in Greece and Poland had already tried. There’re many new and unique elements for the Russian market in our promotion and I hope that this promotion generates a lot of interest for the chain’s customers,” said Karina Chernikova, X5 Group’s director of marketing and advertising.
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Note to Editors:
X5 Retail Group N.V.is Russia's largest food retailer in terms of sales. As of 31 March 2007, the Group had 512 company-managed "Pyaterochka"soft discount stores located in the Moscow (232), St. Petersburg (215)and other Russian areas (65), and 169 company-managed "Perekrestok" supermarkets across Central Russia and Ukraine, including99 stores in Moscow.
As of 31 March 2007,franchisees operated 533 Pyaterochka branded stores across Russiaand Kazakhstan. Perekrestokhad 10 convenience stores operated by franchisees in the Moscow area.
Pyaterochkaand Perekrestok have merged their operations as of 18 May 2006 to create the clear leader in the Russian food retail market.
The Group’s audited pro forma net sales for the FY 2006 were US $3,551 million, up +50% vs. 2005. Pyaterochka chain provided US $1,973 million of net sales, the Perekrestok chain contributed US $1,496 million of net sales, and Merkado chain contributed US $ 82 million.
Enquiries to:
X5 Retail Group N.V.
Gennady Frolov
Head of Corporate Communications
Office +7-495 950-5577 ext. 10130
Mobile +7 495 998 3335
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