Page 1 Norwia giving value …
Press Release
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Norwia innovative hybrid approach aids SDI to IP transition
IBC 2017 showcases expanded portfolio including new dual layer SDI/IP and 10G electrical to optical converter frames and SMC Camera Interfaces
Norway, August 1st 2017:Norwia AS (Stand 10.C10), the leading supplier of next generation optical transport products, announced it will launch new products at IBC2017 to help its customers transition from SDI to IP through a ‘Hybrid Transport Platform’ offering more flexibility at lower costs.
“IBC2017 is a real game changing event for Norwia as we introduce improvements across all of our product lines,” says Tore Steen, Chief Executive Officer, Norwia AS. “We arrive at IBC following a significant increase in traction over the last year, with major ring structure projects and several remote production studios that are available 24/7 - all running on Norwia optical transport platform and the SMC product line.”
“We have also been working closely with one of the largest US telco groups for the transport of sports content and data signals and this alone has led to the installation 100’s of units in extreme temperature environments with virtually zero failure rate,” Steen added.
To see Norwia’s new Hybrid transport solutions make sure you visit the Norwia stand at IBC2017 (Hall 10, Stand C10 – Amsterdam, 15-19 September 2017).
miniHUB-1RU-8-2
Building on its existing miniHUB concept, the new miniHUB-1RU-8-2 is a dual layer frame that increases the density of the 1RU footprint without detracting from the renowned flexibility and uniqueness of the miniHUB design. The new frame prioritises SDI in one layer, with the remaining layer designed for IP or wavelength shifting, Ethernet or MADI distribution.
Software suite
At IBC this year, Norwia will release a suite of IP products to aid the migration from SDI to IP. This will include an update to the RCONmini interface enabling both simple bi-directional conversion from SDI to IP via fibre as well as the multiplexing of up to 18 IP data streams into a single fibre stream. This update will also incorporate a standardisation of SMPTE 2022-6 with upgrade paths to SMPTE 2110 and HDR.
SMC Camera upgrade
The SMC Camera Interface range will also be expanding this year to broaden manufacturer support to include Grass Valley and Panasonic cameras plus several other camera control units (CCU). The expansion will include a new version of the SMPTE media converters to transport camera based SMPTE signals from the camera to both OB trucks or over longer distances to studios. When paired with the miniHUB optical transport platform, Norwia are able to simplify remote production by providing a full end-to-end optical solution.
10G to optical
A new 10G electrical to optical solution for the miniHUB frame will be also shown at IBC2017. The 10G electrical Ethernet solution can be transported on Norwia’s range of 10G approved optics that include standard 1310 optics or CWDM optics for multiplexing. The 10G electrical to optical converter provides a non-evasive way of handling 10G data circuits without interference to content while giving level optical signal measurements. The 10G solution form Norwia also provides bridging options from IT networks to broadcast networks while successfully transiting the demarcation of both networks.
To see Norwia’s new Hybrid transport solutions make sure you visit the Norwia stand at IBC2017 (Hall 10, Stand C10 – Amsterdam, 15-19 September 2017).
Note to editors: If you would like to make an appointment to meet Norwia at IBC 2017, please contact Chloe Mannino-Jeatt, , +44 207 486 4900.
About Norwia
Norwia is a hi-tech broadcast media equipment manufacturer with a mission to produce products of outstanding value and holds the brand name miniHUB™ and unique AutoSFP® technology that brings flexibility, ease-of-use and cost reductions to the miniHUB optical transport platform. Products are developed and manufactured in Norway and marketed globally. Norwia believes in placing the customer first as we take our industry knowledge and track record of innovation to the market.
For more information, please visit our website at