The Newmarket Group Role Profile

Job Title: / MARKETING EXECUTIVE / Reports To: / Marketing & Direct Mail Manager / Hours: / Full Time, 9 - 5 / Contract: / Permanent
Job Purpose:
  • Work effectively as part of a team driving forward an expanding multi-channel marketing department
  • Manage frequent communications to an extensive database of previous and prospective customers
  • Work with the Data Analyst to target and segment customer data
  • Execute print direct mail and email campaigns
  • Report on performance, results and testing
  • Create marketing recommendations for future activity based on pre-agreed campaign messaging
  • Manage the Study and SportExperiencesBranch of the Newmarket Group from strategy input and implementation through to all aspects of marketing support
  • Support web and digital strategies, and other branches within the Newmarket Group
  • Work to achieve the company’s strategic goals and objectives and contribute to strategy and growth plans for agreed areas of the business

Jobs Reporting Into The Job Holder: / None.
Key Accountabilities:
Newmarket Holidays Branch
  • Project manage direct mail promotions, campaigns and programmes to Newmarket's database of customers within agreed budgets and timescales and with all relevant approvals
  • Assist with project and production management for all print and digital campaigns, promotions, programmes and brochure creation
  • Provide original copy for marketing and email campaigns whilst providing fast and accurate copy edits on existing documents
  • Proof all marketing materials to ensure consistency, sense and accuracy
  • Recommend data segments to create targeted and measurable promotions and email campaigns
  • Apply testing where applicable to continually review and improve all email and direct marketing materials and activities
  • Contribute to, and critique on the content, design and production of direct mail literature and other marketing materials where necessary
Study and Sports Branch
  • Assist with campaign management and production to support the Study and Sport 2018 – 2019 Plan
  • Project manage email and direct mail promotions, campaigns and programmes to the Study and Sports database within pre-agreed Study and Sport Experiences budgets and timescales and with all relevant approvals
  • Assist with project and production management for all print and digital campaigns, promotions, programmes and brochure creation
  • Provide original copy for marketing and email campaigns whilst providing fast and accurate copy edits on existing documents
  • Proof all marketing materials to ensure consistency, sense and accuracy
  • Recommend data segments to create targeted and measurable promotions and email campaigns to the existing database
  • Extract data segments from Spirit (a third party educational database) and maintain and develop relationships with The Education Company who own this database
  • Support the CRM Specialist in implementing a new CRM system (Workbooks) for the Study and Sport Sales team
  • Keep up to date with competitor activity in this area
General Responsibilities
  • Apply testing where applicable to continually review and improve all email and direct marketing materials and activities
  • Contribute to, and critique on the content, design and production of direct mail literature and other marketing materials where necessary
  • Assist in maintaining the consistency and integrity of the Newmarket logo and brand across all areas of marketing within the Newmarket group
  • General Marketing support on upcoming projects as required
  • Build relationships both internally and with external suppliers and other contacts from quoting, negotiating, scheduling, briefing, production and approval of creative, through to execution of promotions
  • Proactively work with internal departments to improve working practices and creative materials
  • Work collaboratively with cross-company teams and key decision makers to ensure strategic objectives are met and projects realised effectively and efficiently

Key Internal Relationships / Key External Relationships
  • Sales & Marketing
  • Retail Sales Team
  • Ecommerce
  • Product Management
  • Sales & Customer Service
  • Technology
/
  • Postal Broker
  • Mailing House
  • Email Service Provider
  • Spirit Database
  • Various Suppliers
  • Various Media Partners

WHAT IS NEEDED TO CARRY OUT THE ROLE?

Person Specification (Key Skills And Experience Required)
ESSENTIAL
  • Relevant hands-on marketing experience to a level commensurate with key accountabilities and job purpose
  • PC Literate – Excel, Word, Powerpoint
  • Strong commercial acumen
  • Experience of working with an Email Service Provider (preferably Dotmailer)
  • Knowledge of print mailing production processes and postage buying
  • Knowledge of brochure production processes
  • Proven track record in writing effective sales & marketing copy for digital and print
  • Strong all-rounder with project management, organisational and analytical skills
  • Ability to juggle multiple deadlines without sacrificing attention to detail
  • Excellent written and verbal communication skills
  • Flexible approach to working to meet changing priorities as demands dictate within a fast changing environment
  • Self-motivated team player who builds strong relationships with colleagues, and internal and external stakeholders
  • Prepared to have some flexibility in working hours from time to time in order to implement time sensitive projects
DESIRABLE
  • Experience of, or proven interest in, the ‘direct-sell’ UK travel market would be beneficial
  • Educated to a degree standard