New Product Description and Features Form

New Product Description and Features Form

This form captures new product information - - key selling points, benefits and photo features
in support of product marketing efforts such as catalogs, websites and sell sheets.

Product Information

Product Benefit: List the key product benefit to the end user. ______

Ice melt that’s better for the environment

______

Selling Points/Product Features: Insert short, crisp statements (bulleted copy) that call out unique features and benefits. Selling points are in priority order, where selling point #1 is the most important. We are looking for a minimum of three and a maximum of five.

Photographic Features: List in the space below any product features (outside of the standard shots) that should be photographed to illustrate unique product use. Please note that all photo feature requests listed below will be subject to approval by NIB Communications.