New Product Description and Features Form

This form captures new product information - - key selling points, benefits and photo features
in support of product marketing efforts such as catalogs, websites and sell sheets.

PCN: / Date:
7087B / 4/18/2016
Associated Agency: / Associated Agency Contact:
Bosma Enterprises INI / Harris Singer (317) 876-3040
Product Manager: / Richard Hill (703) 310-0370

Product Information

Product Name: Ice melt/de-icer 50lb bag

Product Benefit: List the key product benefit to the end user. ______

Ice melt that’s better for the environment

______

Selling Points/Product Features: Insert short, crisp statements (bulleted copy) that call out unique features and benefits. Selling points are in priority order, where selling point #1 is the most important. We are looking for a minimum of three and a maximum of five.

#1 / Selling Point / Starts to work on contact in temperatures to -16°F
#2 / Selling Point / Easy to see colored granules promote even coverage of target areas
#3 / Selling Point / Special coating promotes superior melting
#4 / Selling Point / Organic anti-caking agents decrease waste and increase shelf life
#5 / Selling Point / Contains a four-way blend of calcium, magnesium, potassium, and sodium chlorides
NSN / Description / Color/Type / UI
6850-01-651-7455 / 50lb bag / Blue granules / BG
Compliance Codes/Certifications / Description

Photographic Features: List in the space below any product features (outside of the standard shots) that should be photographed to illustrate unique product use. Please note that all photo feature requests listed below will be subject to approval by NIB Communications.