PH 3 ½-3 press release.

New PH 3½-3 pendant. More than an icon.

To mark Poul Henningsen's 120th birthday on 9 September, Louis Poulsen is launching the new PH 3½-3 pendant.

The PH 3½-3 pendant is based on Poul Henningsen's original drawings from the late 1920s and early 1930s, featuring his renowned three-shade system.

The pendant has metal shades, available in green, yellow, red and white. The fixture housing is silk mat brown and made of copper. All colours are based on Poul Henningsen's colour universe. Like the designer, the fixtures are colourful!

As an extra feature, all shades have a white painted rolled edge, accentuating the familiar profile of the three-shade fixture and creating beautiful optical symmetry.

The shades are pressed at Louis Poulsen's factory in Vejen, by Louis Poulsen's own staff – a craft only very few are trained in.

Although the fixture is over 80 years old, it is both modern and classic at the same time, making it ideally suited to a broad range of interior design environments. It is seen as a charming, rustic, functional and unpretentious fixture. But it is much more.

The PH 3½-3 pendant is a piece of Danish lighting design history. It provides functional, decorative light, and gives any interior a boost simply by being there, whether lit or unlit. It is beautiful alone, or grouped with other fixtures.

Poul Henningsen's design is timeless. A journalist recently went as far as to call his design immortal! Irrespective – we are confident that the PH 3½-3 pendant will continue to inspire a lot of interior design – even in 10, 20 or 30 years.

Poul Henningsen was called the light artist, to which he responded: "If you create art, you are an artist – good or bad. And illuminating a room is most certainly art!"

Poul Henningsen's fixtures are being sold around the world today in large numbers – art or no art!

The PH 3½-3 pendant has metal shades, available in green, yellow, red or white, with white rolled edges. The fixture housing is silk mat brown, and made of copper. The shade holder and screws are made of copper plated brass, to ensure adequate strength. It comes with an E27 socket, allowing it to be used with LED, energy saving and halogen bulbs Max. 100W. The recommended retail price is € 738.

Energy class: A+ - E

Available in stores from October 2014.

Download photographs from http://www.louispoulsen.com/int/media.aspx

Contact Business Area Manager Pia Knudsen for further information .