position Overview
Responsible for strategic planning and management of new category development for PMI’s private label business in Asia Pacific region. This position will manage the development, selection and utilization of products to meet customer and consumer needs and stage product offerings to maximize revenue and profit.
Essential Functions
- Managing Product Development (PD) team with specific focus on New Product Development (NPD) in terms of:
- Long term Product Strategy
- Short term product map
- Managing the execution to ensure on-time launch
- Direct PD team on seasonal merchandise proposal:
oAddition of new products
oDerivations of existing product
oAdaptations/new uses of existing products
oElimination of low selling or un-profitable product
- Annually and seasonally work with business analyst to prepare category analysis to identify product segments that will provide PMI with the greatest opportunity for growth. Provide a ‘category point of view’ that will obtain profitable, unique and when appropriate, patented opportunities for the company.
- Trends– Become educated on and understand emerging macro and category trends. Meet with clients prior to seasonal kick off to probe and understand new business initiatives
- Competition – Understand competitor’s product, brand positioning, price, promotions, channels of distribution, strengths and weaknesses.
- Consumer Market Research - Synthesize market research findings to gain consumer insights into new market segments or product categories
- Sell Through analysis – Compile and analyze customer sell through information. Understand internal and external factors that impact selling.
additional responsibilities
N/A
Education and Experience
- 8 plus year experience in strategic planning and management of New Product Development, merchandising experience with internationally recognized brands
- Solid knowledge of Asia Pacific market in terms of overall consumer behaviors and trends
- Industrial Design, graphics knowledge is a plus
- Experienced with retail product development by season and promotion
- English and Mandarin Chinese language proficiency
- International travel with no visa restriction is preferred
- Willing to be based in Shanghai, China
About PMI
Established in 1983, privately-held Pacific Market International (PMI) designs, manufactures and markets innovative food and beverage solutions designed for busy lifestyles. Our two most recognizable brands, Stanley® and Aladdin®, are both nearly 100 years old. PMI also operates a thriving private-label business for globally recognized companies. PMI is headquartered in Seattle, Washington with offices in Shanghai, China; Manila, Philippines and Amsterdam, The Netherlands. More information can be found at
If you think you are the right person for this exciting opportunity please apply by sending your resume to:
- 1 -