Logo and Acknowledgement Guidelines

NESP logo

The National Environmental Science Program (NESP) logo is made up of the Australian Government crest and the NESP map graphic and text. It can only be used to show recognition of the Australian Government’s support for a NESP hub or research project.It must not be used to give the impression the Australian Government has published a product or endorsed another organisation.

Logo reproduction

The logo must only be used at it appears above.

The logo’s colour, shape, form, font or design must not be modified in any way. It should never be placed over an image or heavily textured background or as a tint of colour.

Standard Australian Government logo guidelines apply:

Minimum width

The minimum width of the logo is determined by the Coat of Arms being at least 20mm wide as printed, or 65 pixels for screen-based publishing, with the rest of the logo in proportion as supplied. Some exceptions may apply to items that physically demand a smaller logo.

Exclusion zone

An exclusion zone has been built into the logo design to ensure it is not jeopardised through crowding. The exclusion zone must be kept clear of any other images, elements or graphics.

NESP Hub logos

The hub logos can be used as stand-alone logos on hub communication products and hub websites.

The hub logo should be the only brandmark on hub website banners and the dominant brandmark on communication products such as powerpoint slides and letterheads.

The colour of the hub logo (including tints) should be used as a primary design element on hub communication materials.

Typeface

The font in the NESP logos is HelveticaNeue. As this font is not available through all standard software, it is not necessary to apply it to all published material produced by NESP hubs, although it would create a professional look to printed material if available.

Published NESP material, from all hubs, should use Arialas the standard font.

The logo colours are specified in Attachment A.

Acknowledgement

If a hub logo is applied as the only logo on a communication product, it must also include acknowledgement of Australian Government funding in words as follows:

  • The [name] hub is funded by the Australian Government’s National Environmental Science Program.
  • This project is supported through funding from the Australian Government’s National Environmental Science Program.
  • This project is jointly funded through [organisation name] and the Australian Government’s National Environmental Science Program.

Where a communication product contains the logos of a number of funding or partner organisations, the Australian Government National Environmental Science Program logo should be used.

For example,

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The hierarchy of logos where there are multiple funding sources or partners should reflect the level of contribution to the project or initiative, i.e. if the NESP is the main funder of a project, the NESP logo should be placed in the first and most prominent position on the communication product.

Attachment A

Logo colours

It is intended that the National Environmental Science Program (NESP) logos be reproduced in full colour CMYK wherever possible. The CMYK breakdown should take precedence over the Pantone solid for full-colour printing.

The colour palette is shown below.

TSR / ESCC / TWQ / MB / CAUL / NAER
PMS / Pantone
7494 / Pantone
5285 / Pantone
3268 / Pantone
7461 / Pantone
123 / Pantone
484
CMYK / C35
M0
Y50
K30 / C35
M40
Y0
K25 / C86
M0
Y53
K0 / C100
M40
Y0
K10 / C0
M25
Y100
K0 / C8
M92
Y100
K33
RGB / R126
G161
B118 / R133
G122
B161 / R0
G176
B152 / R0
G114
B180 / R255
G194
B14 / R160
G40
B22
HEX / #7ea176 / #857aa1 / #00b098 / #0072b4 / #ffc20e / #a02816

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