Ncaa Women S Basketball Advancement Program
NCAA DI WBOC Advancement
Committee Strategic Plan
Page No. 10
______
NCAA WOMEN’S BASKETBALL ADVANCEMENT PROGRAM
APPLICATION
DATE: October 9, 2017
Advancement Program Overview
The NCAA has established a new initiative to continue growing women’s basketball that will not only utilize experts in the field of marketing and branding, but also the creativity of collegiate basketball marketers throughout the country. To raise awareness, enhance attendance and increase revenue, the NCAA launched the “Women’s Basketball Advancement Program” as a two‐year pilot program.
In the first year, the program will service up to 25 women’s basketball programs to grow regular season attendance, as well as attendance at the Women’s Basketball Championship.
The areas of the concentration for the Women’s Basketball Advancement Program are social media, digital advertising, student marketing, season ticket marketing, single-game ticket marketing, public relations plan and event presentation.
Each school will be assigned an industry. These sports business professionals are committed to helping schools audit their marketing plans. The mentoring relationships developed between the industry leaders and the schools will help in the evaluation of every aspect of the marketing plan. Through season-long conversations, best practices will be developed and the effectiveness of budget, communications, promotions, game atmosphere and more will be evaluated.
All materials must be submitted as one PDF file via email to Tracie Hitz at . The deadline for submissions is October 20, 2017. Each school will be notified via email by November 1, 2017 as to the final decision regarding its application for the Women’s Basketball Advancement Program. All questions can be directed to Tracie Hitz at or 317-917-6416.
The Application Process
Simply submit the requested information on the following three pages, in the order it is presented, and include your 2017-18 women’s basketball marketing plan.
NCAA/09_11_2017/TMH:ajg
NCAA DI WBOC Advancement
Committee Strategic Plan
Page No. 10
______
INSTITUTION INFORMATION
NAME OF INSTITUTION:
NAME OF INSTITUTION MARKETING CONTACT:
NAMES AND TITLES OF STAFF MEMBERS WHO CONTRIBUTE TO ADVANCING WOMEN’S BASKETBALL ON YOUR CAMPUS:
PROGRAM GOALS
PLEASE GIVE A BRIEF DESCRIPTION OF WHY YOUR INSITUTION SHOULD BE CHOSEN TO BE INCLUDED IN THIS PROGRAM
WHAT WOULD BE YOUR GOALS FOR THIS PROJECT?
WHAT DOES A SUCCESSFUL MARKETING PLAN LOOK LIKE TO YOU AND YOUR STAFF?
HIGHLIGHTS AND CHALLENGES
IN TERMS OF YOUR MARKETING PLAN AND THE HISTORY OF YOUR WOMEN’S BASKETBALL PROGRAM, WHAT DO YOU DO VERY WELL?
DESCRIBE YOUR BIGGEST CHALLENGES AND WHY THEY ARE DEEMED “CHALLENGES.”
HOW MUCH COMMUNITY ENGAGEMENT IS YOUR WOMEN’S BASKETBALL TEAM DOING AND WHAT TYPES OF PROJECTS?
NCAA/09_11_2017/TMH:ajg
NCAA Women’s Basketball Advancement Program
Application
Page No. 4
______
SOCIAL MEDIA INFORMATION
WHAT ARE THE NUMBER OF FOLLOWERS YOUR COACH HAS ON HER/HIS SOCIAL MEDIA PLATFORMS?
WHAT ARE THE NUMBER OF FOLLOWERS ON YOUR WOMEN’S BASKETBALL SOCIAL MEDIA PLATFORMS?
PROVIDE HANDLES/WEBSITES FOR EXISTING SOCIAL MEDIA ACCOUNTS (IF APPLICABLE):
FACEBOOK:
TWITTER:
INSTAGRAM:
SNAPCHAT:
PINTEREST:
YOUTUBE:
OTHER:
WHAT AUDIENCES ARE YOU TRYING TO TARGET THROUGH SOCIAL MEDIA?
TRADITIONAL MARKETING
WHAT MEDIUMS DO YOU UTILIZE IN YOUR MARKETING EFFORTS? (CHECK ALL THAT APPLY):
DIRECT MAIL
OUT OF HOME
TV/RADIO
DIGITAL
OTHER
WHICH SPECIAL EVENTS ARE IN YOUR 2017-18 MARKETING PLAN? (CHECK ALL THAT APPLY):
FIELD TRIP DAY (OR SIMILAR, SUCH AS “EDUCATION DAY’)
PLAY4KAY GAME
RIVALRY GAME
FAN APPRECIATION DAY
PACK THE HOUSE
NCAA/10_04_2017/TMH:ajg