Name - Surname: Filiz Otay DEMİR

Date of Birth:1973

Title:Assoc. Prof. Dr.

Degree:

Degree / Major / University / Year
Undergraduate / Public Management / SelçukUniversity / 1993
Graduate / Management Sciences / SelçukUniversity / 1995
Doctorate (PhD) / Public Relations and Advertising / AnadoluUniversity / 2003
Academic Titles:
Date of Assoc. Prof. Dr.: 2010
Date of Asst. Prof. Dr.: 2004
Education
Doctorate (PhD)
AnadoluUniversity. Institute of Social Sciences. Department of Public Relations and Advertising. (1998-2003) Thesis: Measurement and Evaluation at Public Relations.
Master Degree
SelçukUniversity. Institute of Social Sciences. Management Sciences (1993-1995) ThesisEvaluation of TV News within the Public Relations Framework.
Baccalaureate
SelçukUniversity. Faculty of Economy and Administrative Sciences. Department of Department of Public Management (1989-1993)
Professional Academic Experience
MaltepeUniversity. Communication Faculty. (Assoc. Prof. Dr.) 1020 -
MaltepeUniversity. Communication Faculty.(Asst. Prof. Dr.) 2004-2010
AnadoluUniversity. Communication Faculty. (Research Asst.) 1998-2003.
SelçukUniversity. Communication Faculty. (Research Asst.) 1994-1998.
Administrative Task
Senator of Communication Faculty at MaltepeUniversity’s Senate. (2010 - )
MaltepeUniversity.Head of Public Relations and Publicity, Faculty of Communication.(2007 - )
Maltepe University. Head of Marketing Communication Graduate Program, Institute of Social Sciences. (2007 - )
Erasmus Coordinator of Communication Faculty.(2010 - )
Field of Research
Public relations, marketing communication, brand communication management, research methods.
Publications
International Papers
  1. “The Reflection of The East-West Dichotomy on Turkish Public Diplomacy: The Case of Davos Summit”, (Filiz Otay Demir & Burcu Kaya Erdem)17th International Public Relations Research Symposium, BledCom, Bled, Slovenia, July 2-3, 2010.
  1. “Define the Children as an ‘Actor’: Children-Centered Social Responsibility Approaches”4th International Children and Communication Congress “Children under Risk” Istanbul University, Istanbul, 22-24 October 2007.
  1. “Tobacco Industry, Social Responsibility and Internal Conflict”, 5th International Symposium Communication in the Millennium, IndianaUniversity, Bloomington, Indiana, USA, May 16-18, 2007.
  1. “Internet as Crisis Communication Tool: Avian Influence (Bird Flu) Crisis Case” (Filiz Otay Demir & Yalçın Kırdar).I. International Communication Symposium, “Globalization and New Media Politics” Girne Amerikan University, Girne, KKTC, 4 – 5 May, 2006.
  1. “An Alternative Model for Measuring PR Effectiveness”, 8th International Public Relations Research Conference, Best Western South Miami, South Miami, FL, USA, March 10-March 13, 2005.
  1. “The Applications and Points of View of Public Relations Agencies and Their Clients on Effectiveness Measurement in Public Relations: A Corporative Analysis”, 7th International Public Relations Research Conference, Best Western South Miami, South Miami, FL, USA, March 11-March 14, 2004.
Book Chapter
“Measurement and Evaluation at Public Relations”. Practices and Cases of Public Relations, Unit 8, AnadoluUniversityPublication No: 1383, Open Education Faculty Publication, No: 750, 2002.
National Journal Articles
  1. “Global Marketing at Marketing Communication”, Journal of Selçuk Communication, Volume 1, Number 4, pp.99-106.
  2. “Measurement of Performance at Public Relations”, Journal of Kurgu, Anadolu University, Number.19, pp.187-198.
  3. “Marketing Communication Analysis in the Websites Belonging to the First 500 and the Second 500 Greatest Industrial Institutions of Turkey”, The Review of Social, Economic and Business Studies, 7/8, s.83-99.
  4. “The World Wide Web as Media for Public Relations: The Case Study of Organizations Use of the Internet in Turkey” (Filiz Otay Demir & Yalçın Kırdar), The Review of Social, Economic and Business Studies, 7/8, s.135-150.
  5. “Consumer Relations Management: CRM” (Filiz Otay Demir & Yalçın Kırdar), The Review of Social, Economic and Business Studies, 7/8, s.293-308.
  6. “Personality Metaphorat Corporate Reputation Measurement”,The Review of Social, Economic and Business Studies, 9/10, s.247-262.
  7. “Reflection of the Country Origin to Brand Identity: The Case of IKEA”, Journal of IstanbulUniversity Communication Faculty, Number.28.
  8. “Internet as Crisis Communication Tool: Avian Influence (Bird Flu) Crisis Case” Journal of Istanbul University Communication Faculty, Number. 29
  9. “Brand Community at Brand Socialization: A Case of Harley Owners Group Turkey” Journal of IstanbulUniversity Communication Faculty, Number:32, 115-128 (2008).
  10. “Nostalgic Play of Marketing: Retro Branding”, Journal of IstanbulUniversity Communication Faculty, Number:33, 43-54 (2008)
  11. “Feminization of the Corporate ‘Social Responsibility’ (CSR) in Turkey” (Demir, Otay F. ve N. Haydari Pakkan,) Journal of Marmara Communication, 15, 135-149 (2009).
Translating Papers
  1. “Corporate Identity and Corporate Communications: Creating a Competitive Advantage”, John Balmer and Edmund Gray. Translation: “Rekabetçi Bir Avantaj Yaratmak İçin: Kurum Kimliği ve Kurumsal İletişimler”, Journal of Communication Faculty Istanbul University, pp.463-472.
  2. “Towards a Definitive Model of the Corporative Identity Management Process”, Helen Stuart, Translation: “Kurum Kimliği Yönetim Sürecinin Tanımlayıcı Bir Modeline Doğru”, Journal of Kurgu, Anadolu University.
  3. “Corporate Reputation Management: ‘CRM’ with a Strategic Twist?”, Prema Nakra, Çeviri: “Kurumsal İtibar Yönetimi: KİY Stratejik Bir Dönüşüm mü?”, Anadolu Üniversitesi Kurgu Dergisi, Volume. 1, Number. 3, pp.122-132.
  4. “Perceptions of Relationships and Evaluations of Satisfaction: An Exploration Interaction”, S. D. Brunig and J.A. Leadinham. Tarnslation: “İlişki Algıları ve Memnuniyet Değerlendirmeleri: Bir Etkileşim Araştırması”, Journal of Selçuk Communication, Volume. 1, Number. 4, pp.120-126.
  5. “Understanding the Cultural Patterns of the World – An Imperative in Implementing Startegic International PR Programs” Agustine Ihator, Translation: Dünyanın Kültürel Kalıplarını Anlamak – Uluslar arası Stratejik Halkla İlişkiler Programlarının Uygulanmasında Bir Gereklilik”, Journal of Kurgu, Anadolu University.Number.19, pp.209-213.
Other Publications
  1. “Turkish Style Brands”, Business Column,
  2. “Metro Sexual”, Business Column,
  3. “Actually, Does IKEA export Swinishness?”, Business Column
  4. “CRM: As a Differentiation Strategy”, Business Column,
  5. “Hand Made”, Business Column,
  6. “Girls Night Out”, Business Column,
  7. “Future Consumer”, Business Column,
Seminar
Seminars of Professional PR and Communication, BoğaziçiUniversity, 22 March – 1 April 2010, Filiz Otay Demir, “Basic Concepts on PR; Step by Step to PR; 22 March 2010.
Advisor Thesis
“The Reflection of Changing Images of Man in Advertisement at Consumer Society”,Seda Erel, Master Thesis,Maltepe University, Institute of Social Sciences, Radio, TV and Cinema Masters’ Program, Istanbul, 2007.
“In Postmodern Context Individual and Brand Relationships: In Movies Starbucks Coffee’s Consumers’ Identity Analysis”, Dilge Kodak, Master Thesis, Maltepe University, Institute of Social Sciences, Marketing Communication Masters’ Program, Istanbul,