Name of Facility

Action Plan 2011 Name of Club

Name of Facility

Instruction Program Action Plan

with

Director of Instruction Job Description

Prepared For:

GolfClubMember

Template Created By:

Golf Business Network, LLC

P.O. Box 1005

Bedminster, NJ 07921

Tel: 908.234.0021

Fax: 908.781.6210

Name of Professional, PGA Professional

December XX, 20XX

Mr. John Smith

Golf Chairman

Name of Facility

123 Main St.

Anywhere, NJ XXXXX

Dear Mr. Smith:

As we make plans for an exciting golf season in 20XX, I am submitting to you and to the board of directors this Action Plan on golf instruction at the club.

It describes the current state of the instruction operation and suggests future initiatives. With your input and guidance, we can build on the program’s past achievements and establish worthy goals. Included in this document is a Job Description for my position.

As always, I will strive to be a leader in the industry and make our teaching operation a model for others. I am committed to providing every student with a learning environment that promotes success and enjoyment.

It is a pleasure to serve as Director of Instruction and I look forward to discussing this presentation with you at your earliest convenience.

Sincerely,

Name of Professional

PGA Professional

Section I: Action Plan

A: Teaching Staff Development

(Introductory statement about the staff:

Ø Staff accomplishments

Ø Where staff members were recruited from

The 2009 Teaching Staff at Name of Facility will Include:

(Insert proper names below for all of those that apply.)

Ø Director of Instruction

Ø Head Golf Professional

Ø Teaching Professional

Ø Assistant Professional

Core Values of the Program:

1. All staff members are accountable for their performance, attitude and actions at the club.

2. Through planning and preparation, the staff provides a smooth-running operation and solves problems before they occur or immediately after.

3. The Director establishes a learning atmosphere for the staff, stressing education, delegation and the expansion of staff responsibilities.

4. Our teachers are lifetime students who keep up on best practices in their field. Staff training in the art and science of golf performance will be continual and ongoing.

(Add your specific goals here.)

Additional Goals for Instruction Staff for 2009:

(Use this space to input the goals identified by the club after the plan has undergone review with appropriate club leaders.)

B: Men’s/Women’s Instruction Programs

We are dedicated to providing the best possible golf learning experience at Name of Club. A comprehensive instruction program is in place that meets the facility’s needs. The Professional Staff works with Name of Club golfers on the practice green, the lesson tee and out on the golf course. Our comprehensive program encompasses:

Ø Individual golf instruction

Ø Group instruction

Ø Manufacturer demo days

Ø Custom club fittings

(Add any other elements specific to your program.)

Individual Golf Instruction:

The instruction staff is directed that their first priority is delivering individual instruction to our members. The staff is available to conduct golf instruction at any time when the facility is open.

(Summarize here quantitative information on the scope of the private lessons provided during 2008 and specific plans to expand the private lesson business in 2009.)

Group Instruction:

The instruction staff designs, promotes and executes numerous group instruction programs for adults throughout the season, including:

Ø Ladies Clinics

Ø Comprehensive Golf Schools

Ø Short Game Schools

Ø Husband/Wife Clinics

Ø Parent/Child Clinics

Ø Beginner Clinics

Ø Corporate Outings/Special Events

(Add or delete programs as appropriate and summarize here quantitative information on the scope of the group lessons provided during 2008 and specific plans to expand the group lesson business in 2009.)

Manufacturer Demo Days:

It is imperative that golfers use the proper equipment. The marketplace is filled with many choices. Manufacturer demo days are a great way for our students to view a company’s complete line of products. The following companies will be showcasing their products at our facility in 2009.

Ø Name of Company

Custom Club Fitting Program:

Properly fitted golf clubs can contribute greatly to making golf more enjoyable. To achieve our goal of properly fitting our students with the correct golf equipment, we use a comprehensive club fitting system. It is our belief that the fitting systems offered should not be limited to one manufacturer, because every golfer is unique.

On a daily basis, the teaching staff is available for individual club fittings for our members. In 20XX, our club fitting program will include the following manufacturer systems:

Ø Name of Company

Ø Upwards of 60 metal woods in the professional shop are also available to be utilized as demos on a daily basis.

Action Plan and Goals for the Men’s/Women’s Instruction Programs in 2009:

1. Promote the game through quality golf instruction.

2. Instructors are evaluated by the performance of their students. We plan to do everything within our power to lower the scores for all of our students.

3. Provide a well trained staff and all of the latest technology to enhance the learning environment.

4. Continue to grow the number of lessons provided by introducing new players to the game by providing superior golf instruction to veteran players.

5. Help our students set attainable, but elevated, goals for their individual golfing ability.

6. Educate our students on the causes and effects in their golf swing, which will enable them to self-evaluate their swing mid-round to maximize their scoring potential and minimize the repetition of mistakes.

7. Teach our students how to transfer the skills they learn in our lessons to the golf course through playing lessons.

(Add your additional specific goals)

Additional Goals for the Men’s/Women’s Golf Instruction Programs in 2009:

(This is where you input the goals identified by the club after reviewing the plan with the necessary managers and leaders.)

C: Junior Golf Instruction

The Junior Golf Instruction Program is designed to energize youngsters to enjoy the game. New techniques for engaging and teaching young golfers continue to emerge, and we make a point of adopting the best ones.

Review of 2008:

The Junior Program in 2008 was very successful—in part because it accommodated the numerous non-golf activities that children engage in throughout the summer. The programs are designed to be flexible so that children can participate when they are available.

(Enter specific text on your program)

Action Plan and Goals for Junior Golf Instruction Program in 2009:

1. Continue to advance the Junior Program through higher participation rates.

2. Educate juniors on the proper etiquette and rules of the game.

3. Continue to be mentors to our young students.

4. Help to eliminate the intimidation factors all new golfers face and encourage them to become lifelong golfers.

5. Increase the number of juniors playing the game on a regular basis at our club.

(Add additional specific goals here and explain in more detail above how you will accomplish each of the goals listed above)

Additional Goals for the Junior Golf Instruction Program in 2009:

(This is where you input the goals identified by the club after reviewing the plan with the necessary managers and leaders. )

D: New Instruction Program Initiatives

This year several initiatives were implemented in an effort to provide increased service to our students, make the facility more efficient and generate incremental revenue streams.

Review of 2008:

The following initiatives were implemented by the Instruction Staff this year with great success:

(Describe initiatives and provide input on their success or lack of success.)

(Include here all continuing education efforts made by the staff such as attending a PGA or AMF Teaching Summit, section education events, visits to observe other top teachers, additional certifications such as TPI or PGA Certified Instructor, etc.)

Action Plan & Goals for New Initiatives in 2009:

(List and describe new goals for the upcoming golf season.)

(Include here all continuing education efforts scheduled to be made by the staff such as attending a PGA or AMF Teaching Summit, section education events, visits to observe other top teachers, additional certifications such as TPI or PGA Certified Instructor, etc.)

Additional Goals for New Initiatives in 2009:

This is where you input the goals identified by the club after reviewing the plan with the necessary managers and leaders.

Name of Professional, PGA Professional 14

Director of Instruction Job Description Name of Club

Section II: Name of Professional Job Description

The Job Description is divided into the following areas.

v Purpose of Position

v Principle Activities

v Quantitative Data

v Principle Challenges

v Key Contacts

Purpose of Position:

Contribute to the attainment of the member’s overall enjoyment of the facility and the game by:

v Providing comprehensive instructional programs for all ability levels.

v Skillfully managing the instruction programs and the other teachers on staff.

v Recruiting and retaining a high quality teaching staff that successfully serves the needs of all users of the facility.

v Continuing my education as a teacher and providing appropriate training for everyone who teaches at the club.

Principle Activities:

These are arranged by order of importance, and further divided by percentage of my time they occupy:

1. Teach the game (___%) It is essential that the Director of Instruction provide the membership with a comprehensive instructional program that meets and exceeds the student’s needs and expectations. This includes:

v Individual private golf instruction using the latest diagnostic tools.

v Adult instructional clinics for all skill levels.

v Junior instructional clinics and summer camps for all skill levels.

v Specialized corporate clinic packages for corporate clients.

v Developing and training all teachers on staff to provide high quality instruction.

2. Actively custom club fit members, as custom fitting is integral to helping members play their best possible golf. (___%)

3. Play golf with members and their guests—an important facet of my job, as it allows me to receive student’s feedback on the club and be a resource for the leadership of the club. (___%)

4. Represent Name of Facility in Section tournaments – It is vital that as a respected teacher and a leader of the golf operation I maintain my competitive ability (____%).

(NOTE: Point #4 is optional if you no longer compete.)

Quantitative Data:

The golf season at Name of Facility runs from ______to ______.

The practice tee is available to the members six days a week.

Lessons from the teaching staff are available from _____ am to _____ pm during the season.

I conduct and oversee the operation of the practice areas, which includes:

v Maintaining various teaching technologies including (add your technologies here) and making sure they are available to all lesson takers.

v Making sure that all teaching areas are properly set up each day for the best possible learning environment.

Golf Instruction provided to the membership:

v _____ private lessons given annually

v _____ group clinics given to all ability levels

v _____ corporate clinics

v _____ internet or emailed lessons

v _____ clubfitting sessions conducted

v _____ manufacturer demo days conducted

(Add or subtract more programs as appropriate above.)

Junior Golf – the future of this facility and the game itself is dependent on fostering our juniors to become lifelong golfers. The Director of Instruction implements the following for our juniors:

v Summer-long junior program that consists of ____ to ____ juniors with ages ranging from 5 to 17.

v Spring and Fall “tune-up” clinics for all ages and ability levels.

v Free 15 minute lessons periodically on Saturdays throughout the summer.

(Add or subtract more programs as appropriate above.)

(Include the following section if appropriate to your situation.)

Non-Member Lessons

Exposing non-members to the facility can be an important benefit to members who want to expose friends or business associates to the game. Non-members who take lessons often become the best candidates for future membership openings. While the members will always have priority for all lesson times, the Director of Instruction and our other teaching staff will teach a limited number of non-members only on a space available basis. All non-members will be told in advance that they will have to reschedule if a member wants that particular lesson time.

Non-member lessons will only be taught during the following time periods:

Weekdays between:

Weekends and holidays between:

(Add or subtract any additional rules that have been agreed to about teaching non-members.)

(Include the following section if appropriate to your situation)

Budgetary Requirements for this position:

As part of this job description I will be responsible for tracking monthly and annual budgets for our instruction programs and will make periodic reports to the head golf professional and to the facility’s management as necessary throughout the year.

(Add any additional negotiated budgetary arrangements here)

Principle Challenges:

As the leader of the instruction operation there are numerous challenges to be overcome in order to provide our facility’s golfers with the benefits they want and deserve. They include:

v Managing new technology acquisitions and learning how to use them effectively.

v Training and developing additional teachers on staff to provide high quality instruction in a consistent format.

v Being “on stage” at all times, fulfilling the role of the complete Teaching Professional, which includes:

· Being a role model for other staff members.

· Earning a reputation for being available and responsive to members’ needs and expectations.

· Exhibiting professionalism, competence and knowledge about the game at all times.

· Providing high quality facilities for the members benefit.

· Delivering an unparalleled customer service to our members and their guests.

· Creating new and relevant programs on an annual basis.

· Communicating instruction program information to the facility’s leadership.

v Representing Name of Facility in various golf competitions