Sports and Entertainment MarketingTarget Markets

Name: Click here to enter text.Period: Choose an item.

Part A: Match each retailer with its target market.

  1. Select - Bass Pro Shops
  2. Select - Hollister
  3. Select - K & W Cafeteria
  4. Select - A Pea in the Pod (maternity)
  5. Select - Toys R Us
  6. Select - Dick’s Sporting Goods
  7. Select - Michaels
  1. Pregnant women
  2. Fishing and water enthusiasts
  3. Families with small children
  4. Sporting enthusiasts
  5. Females who enjoy craft
  6. Senior citizens
  7. Teenagers and college students

PartB: Identify six (6) other stores and their target market.

Store / Target Market

Part C: (1). Read the three shopping lists. (2) List the demographic, psychographic and behavioral characteristics can you discern from the lists. (3) Create a target market title that would represent a group with these characteristics (i.e. “The Golden Years” for wealthy senior citizens). Be creative!

Customer 1: Enter your Target Market Title for this customer.

Case of Ramon Noodles (12 packs)

Case of Coca-Cola

3 cans Chef BoyardiSpeghettios

Box of Kellogg’s Corn Pop

Small Jar of Peanut Butter (store brand)

Loaf of white bread (store brand)

½ pound of bologna

Pop-Tarts (store brand)

Quart of milk

5 Swanson frozen dinners

3 bananas

Bag of Tostitos

Customer Characteristics:

List the demographic, psychographic and behavioral characteristics here.

Customer2: Enter your Target Market Title for this customer.

3 pounds of ground beef

Gallon of milk (store brand)

2 loaves of white bread (store brand)

2 boxes of elbow macaroni

Large jar of Skippy peanut butter

Hershey’s chocolate syrup

6-pound roasting chicken

Large jar of Welches grape jelly

Head of Lettuce

Pound of deli ham

Pound of American cheese

Box of Lucky Charms

Box of Rice Krispies

Box of granola bars (store brand)

Box of Quaker instant oatmeal

Box of Capri Sun juice packs

2 jars of Ragu spaghetti sauce

Box of Hamburger Helper

Bag of apples

Can of Maxwell House coffee

3-pound bag of potatoes

½ gallon of ice-cream

Customer Characteristics:

List the demographic, psychographic and behavioral characteristics here.

Customer3: Enter your Target Market Title for this customer.

Bag of organic baby carrots

Organic celery

Bag of Caesar salad

Newman’s Own salad dressing

Jar of all-natural peanut butter

Loaf of Pepperidge Farms wheat bread

4 apples from produce section

½ pound Boar’s Head deli turkey

Balsamic vinegar

4 baking potatoes from produce section

Bottle of Arizona iced tea

1 free-range roasting chicken

Box of granola cereal

Customer Characteristics:

List the demographic, psychographic and behavioral characteristics here.