More Youtube Studies
Abstracts retrieved Sept. 19 2012 from Western Libraries using Summon utility and search term 'content analysis youtube videos'
YouTube as Source of Prostate Cancer Information
by Steinberg, Peter L; Wason, Shaun; Stern, Joshua M; Deters, Levi; Kowal, Brian; Seigne, John
Abstract
Patients can search the Internet for prostate cancer information, and YouTube is a popular Web site that they may consult. We analyzed the prostate cancer videos on YouTube for information content and the presence of bias. YouTube was searched for videos about prostate-specific antigen (PSA) testing, radiotherapy, and surgery for prostate cancer. The included videos were in English and <10 minutes long. Two physician viewers watched each video and assigned a score for information content (excellent, fair, poor) and bias (for, against, neutral, or balanced). A third viewer arbitrated any discrepancies. The kappa statistic was used to measure interobserver variability, and Pearson's test was used to assess correlation. A total of 14 PSA videos, 5 radiotherapy videos, and 32 surgery videos were analyzed. The PSA testing videos averaged 1480 +/- 2196 views and 146 +/- 174 s long and had an average viewer rating of 3.1 +/- 2.1 (viewer rating scale 0-5). The surgery videos averaged 2044 +/- 3740 views and 172 +/- 122 s long and had an average viewer rating of scored 3 +/- 2.2. The radiotherapy videos averaged 287 +/- 255 views and 97 +/- 45 s long and had a score of 1.8 +/- 2.5. The information content was fair or poor for 73% of all videos. The bias for surgery, radiotherapy, or PSA testing was present in 69% of videos; 0% of videos were biased against treatment or PSA testing. The interobserver variability was well above than expected by chance alone. The results of our study have shown that although some videos are robust sources of information, given the preponderance of modest and unbalanced information among reviewed videos, YouTube is an inadequate source of prostate cancer information for patients.
Publication TitleUrology
PublisherElsevier Inc
Date2010
Volume75
Issue3
Pages619 - 622
Organ donation on Web 2.0: content and audience analysis of organ donation videos on YouTube
by Tian, Yan
Content Type
Journal Article
Abstract
This study examines the content of and audience response to organ donation videos on YouTube, a Web 2.0 platform, with framing theory. Positive frames were identified in both video content and audience comments. Analysis revealed a reciprocity relationship between media frames and audience frames. Videos covered content categories such as kidney, liver, organ donation registration process, and youth. Videos were favorably rated. No significant differences were found between videos produced by organizations and individuals in the United States and those produced in other countries. The findings provide insight into how new communication technologies are shaping health communication in ways that differ from traditional media. The implications of Web 2.0, characterized by user-generated content and interactivity, for health communication and health campaign practice are discussed.
Publication TitleHealth communication
PublisherLAWRENCE ERLBAUM ASSOC INC-TAYLOR & FRANCIS
Date04/2010
Volume25
Issue3
Pages238 - 246
Categorising YouTube
by Thomas Mosebo Simonsen
Content Type
Journal Article
Abstract
This article provides a genre analytical approach to creating a typology of the User Generated Content (UGC) of YouTube. The article investigates the construction of navigationprocesses on the YouTube website. It suggests a pragmatic genre approach that is expanded through a focus on YouTube’s technological affordances. Through an analysis of the different pragmatic contexts of YouTube, it is argued that a taxonomic understanding of YouTube must be analysed in regards to the vacillation of a user-driven bottom-up folksonomy and a hierarchical browsing system that emphasises a culture of competition and which favours the already popular content of YouTube. With this taxonomic approach, the UGC videos are registered and analysed in terms of empirically based observations. The article identifies various UGC categories and their principal characteristics. Furthermore, general tendencies of the UGC within the interacting relationship of new and old genres are discussed. It is argued that the utility of a conventional categorical system is primarily of analytical and theoretical interest rather than as a practical instrument.
Publication TitleMedieKultur : Journal of Media and Communication Research
PublisherSMID - Society of Media researchers In Denmark
Date12/2011
Volume27
Issue51
Descriptive analysis of YouTube music therapy videos
by Gooding, Lori F and Gregory, Dianne
Content Type
Journal Article
AbstractThe purpose of this study was to conduct a descriptive analysis of music therapy-related videos on YouTube. Preliminary searches using the keywords music therapy, music therapy session, and "music therapy session" resulted in listings of 5000, 767, and 59 videos respectively. The narrowed down listing of 59 videos was divided between two investigators and reviewed in order to determine their relationship to actual music therapy practice. A total of 32 videos were determined to be depictions of music therapy sessions. These videos were analyzed using a 16-item investigator-created rubric that examined both video specific information and therapy specific information. Results of the analysis indicated that audio and visual quality was adequate, while narrative descriptions and identification information were ineffective in the majority of the videos. The top 5 videos (based on the highest number of viewings in the sample) were selected for further analysis in order to investigate demonstration of the Professional Level of Practice Competencies set forth in the American Music Therapy Association (AMTA) Professional Competencies (AMTA, 2008). Four of the five videos met basic competency criteria, with the quality of the fifth video precluding evaluation of content. Of particular interest is the fact that none of the videos included credentialing information. Results of this study suggest the need to consider ways to ensure accurate dissemination of music therapy-related information in the YouTube environment, ethical standards when posting music therapy session videos, and the possibility of creating AMTA standards for posting music therapy related video.
Publication TitleJournal of music therapy
PublisherAmerican Music Therapy Association
Date2011
Volume48
Issue3
Pages357 - 369
CONTENT ANALYSIS OF ANTISMOKING VIDEO CLIPS ON YOUTUBE: MESSAGE SENSATION VALUE (MSV), MESSAGE APPEALS, AND THEIR RELATIONSHIPS WITH VIEWER RESPONSES
by Hye-Jin Paek; Kyongseok Kim; Thomas Hove
Content Type
Conference Proceeding
AbstractThis study examines the availability and characteristics of antismoking videos on YouTube. It uses concepts that have played key roles in research on effective and persuasive health messages: message sensation value (MSV) and three types of message appeal (threat, social, and humor). Our findings suggest that health campaigners should use YouTube and other video-sharing websites to develop and upload messages that could attract young audiences by employing high MSV and positive appeals, particularly humor appeals. [PUBLICATION ABSTRACT]
Publication TitleAmerican Academy of Advertising. Conference. Proceedings (Online)
PublisherAmerican Academy of Advertising
Date2009
Start Page98
Rating the YouTube Indian
by Maria A Kopacz and Lee Lawton
Content Type
Journal Article
Abstract
[...] by exploring the relationships between racial portrayals and authence ratings, it expands the literature on authence interaction with race-related media content. [...] this research moves the study of authence reactions to racial cues into a new mediated context and expands the literature on novel mass communication dynamics.8 The publicly displayed video ratings not only are expressions of authence reactions but also have the potential to shape the opinion climate about Native Americans and their cultures.
Publication TitleAmerican Indian Quarterly
PublisherUniversity of Nebraska Press
Date2011
Volume35
Issue2
Start Page241
YOUTUBE AND PROPOSITION 8 A case study in video activism
by Thorson, K; Ekdale, B; Borah, P; Namkoong, K; Shah, C
Content Type
Journal Article
AbstractThe present study uses California's Proposition 8 campaign as a case study for an exploratory investigation of video activism online. We conducted a content analysis of a sample of Proposition 8 videos drawn at random from the results of a keyword search of YouTube. Main findings from the analysis (N = 801) show that a majority of the videos were made up of original content and took a position against Proposition 8. The results also show that video posters on different sides of the debate drew on different mixes of video forms as the election debate progressed. A greater proportion of 'Yes on 8' videos were scripted and professionally produced while 'No on 8' videos were more often amateur creations and served to witness the widespread protests in the aftermath of the election.
Publication TitleINFORMATION COMMUNICATION & SOCIETY
PublisherTaylor & Francis Ltd
Date2010
Volume13
Issue3
Pages325 - 349
We/YouTube’: exploring sign-making in video-interaction
by Adami, Elisabetta
Abstract
On the video-sharing website YouTube, the ‘video response’ option triggers a new interaction practice, i.e. communication threads started by an initial video, built up by video responses and resumed by a video-summary. This article examines a video-thread that starts from one of YouTube’s ‘most responded’ videos; by using a social semiotic multimodal analysis, the author investigates how video responses relate to the initial video and how the video-summary selectively transforms the resources of the responses while presenting itself as a resume of the video-thread. This analysis helps to explore the notion of ‘interest’, which shapes sign-making in a chain of semiosis in video-interaction, thus creating an approach to communication in which traditional notions of coherence and relevance are reshaped in terms of an interest-driven prompt—response relation.
Publication TitleVisual Communication
PublisherSAGE PUBLICATIONS INC
Date11/2009
Volume8
Issue4
Pages379 - 399
Flaming on YouTube
by Moor, Peter J; Heuvelman, Ard; Verleur, Ria
Content Type
Journal Article
Abstract
In this explorative study, flaming on YouTube was studied using surveys of YouTube users. Flaming is defined as displaying hostility by insulting, swearing or using otherwise offensive language. Three general conclusions were drawn. First, although many users said that they themselves do not flame, flaming appears to be very common on YouTube. Second, views on flaming varied but were more often negative than positive. Some people refrain from uploading videos as a result of flaming, but most users do not think of flaming as a problem for themselves. Third, several explanations of flaming were found to be plausible, among which were perceived flaming norms and the reduced awareness of other people's feelings. Although some YouTube users flame for entertainment, flaming is more often intended to express disagreement or as a response to a perceived offense by others. (C) 2010 Elsevier Ltd. All rights reserved.
Publication TitleComputers in Human Behavior
PublisherElsevier B.V
Date2010
Volume26
Issue6
Pages1536 - 1546
Watching YouTube: extraordinary videos by ordinary people
by Strangelove, Michael
Content Type
Book
SeriesDigital futures
PublisherUniversity of Toronto Press
Date2010