FOR IMMEDIATE RELEASE
February 2012
Moen INTRODUCES the ultimate user-friendly EXPERIENCE
FOR PULLOUT KITCHEN FAUCETS
New Reflex® Pullout System Provides Exceptional Range of Motion,
Generous Reach and Secure Retraction – Available in Two Kitchen Faucet Styles
North Olmsted, Ohio…The number one faucet brand in North America has adapted its best, most user-friendly pulldown kitchen faucet system – Reflex – to work with pullout faucets. The Moen Reflex system naturally responds to the user, now delivering a great pulldown and pullout kitchen faucet experience, with a comprehensive system of design enhancements focused on improving movement, reach and operation.
“With Reflex, we looked at the entire pulldown faucet system – from the inside out,” said Laura Garland, product manager – wholesale kitchen. “It was a natural step to apply the same type of technology to our pullout models, allowing consumers to experience a truly intuitive kitchen faucet that responds to their movements and helps them to achieve everyday tasks, while maintaining its beautiful form.”
Reflex addresses and improves upon three key components of the pullout kitchen faucet experience:
1) Exceptional Range of Motion
Reflex features an ultra-flexible hose, enabling exceptionally easy maneuverability. The system also includes a ball swivel joint between the hose and wand, providing range of motion to easily direct the flow of water exactly where users want it.
2) Generous Reach
The ample hose length found in Reflex faucets allows users to effortlessly accomplish tasks in and around the sink. Now, filling a nearby coffee pot, replenishing the dog’s water or cleaning hard-to-reach corners of the sink can be achieved with minimal effort, with the help of Reflex.
3) Smooth & Secure Retraction
It’s hard enough to maintain an attractive kitchen, without having to worry about your faucet looking good. With Reflex, your pullout sprayer travels easily in and out of the faucet, but maintains its position when not in use.
The first models to feature Reflex are the transitionally-styled Arbor® pullout kitchen faucet and the elegant, traditional Brantford™ pullout kitchen faucet. This innovative system will roll out to other Moen pullout kitchen faucets throughout 2012.
“With Reflex, you get the best of both worlds,” said Garland. “The system pairs meaningful, user-friendly innovation with Moen’s most stylish kitchen faucets for the ultimate combination of form and function.”
For the more information on the new Reflex pullout system from Moen, visit moen.com/reflex or call 1-800-BUY MOEN (1-800-289-6636).
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About Moen
As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen sinks for residential applications – each delivering the best possible combination of meaningful innovation, useful features, on-trend styling and lasting value. In addition, Moen® Commercial offers superior performing products that deliver lower lifetime costs for today's facilities.
Moen has worked diligently to support, promote and advance sustainability within the organization and the plumbing industry. The company has been recognized with the 2011 EPA WaterSense® Excellence Award, as well as the 2010 EPA WaterSense Manufacturer Partner of the Year Award, for its work to protect the future of our nation’s water supply through the introduction and ongoing support of water-efficient products, programs and practices, while keeping consumers’ needs top-of-mind.
Moen is part of Fortune Brands Home & Security, Inc. (NYSE:FBHS), which creates products and services that help fulfill the dreams of homeowners and help people feel more secure. The company is a leader in the home and security industries and features well-known and trusted brands like Moen® faucets, Master Lock® padlocks and security products, MasterBrand Cabinets™, Therma-Tru® entryway systems and Simonton Windows®. For more information, please visit www.fbhs.com.
WaterSense is a registered trademark of U.S. Environmental Protection Agency (EPA).
Contact: Jennifer Allanson or Jamie Dalton
Falls Communications
(216) 696-0229
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