DETAILED SYLLABUS
Modern Languages Applied to Business (French) 1st Language
1. Information about the study program
1.1 University / Babeş-Bolyai University, Cluj-Napoca1.2 Faculty / Faculty of Economics and Business Administration
1.3 Department / Modern Languages and Business Communication
1.4 Field of study / Finance and Banking
1.5 Program level (bachelor or master) / Bachelor
1.6 Study program / Qualification / Finance and Banking - in English
2. Information about the subject
2.1 Subject title / Modern Languages Applied to Business (French), 1st Language2.2 Course activities professor / -
2.3 Seminar activities professor / Assoc. prof. Alexandra Viorica Dulău, PhD
2.4 Year of study / 2 / 2.5 Semester / 3 / 2.6 Type of assessment / viva voce / 2.7 Subject regime / CS
3. Total estimated time (teaching hours per semester)
3.1 Number of hours per week / 2 / out of which: 3.2 course / - / 3.3 seminar/laboratory / 23.4 Total number of hours in the curriculum / 28 / out of which: 3.5 course / - / 3.6 seminar/laboratory / 28
Time distribution / Hours
Study based on textbook, course support, references and notes / 15
Additional documentation in the library, through specialized databases and field activities / 7
Preparing seminars/laboratories, essays, portfolios and reports / 15
Tutoring / 6
Assessment (examinations) / 4
Others activities ......
3.7 Total hours for individual study / 47
3.8 Total hours per semester / 75
3.9 Number of credits / 3
4. Preconditions (if necessary)
4.1 Curriculum / basic knowledge of management theories, recruitment procedures and business travel4.2 Skills / A2-B1 competence level (as defined by the Common European Framework of Reference)
5. Conditions (if necessary)
5.1. For course development / -5.2. For seminar / laboratory development / completion of homework assignments
6. Acquired specific competences
Professional competences / • appropriate use of business French terminology, according to the context/professional situation• critical thinking skills – observation, interpretation, analysis, inference, evaluation, explanation – aimed at developing further competences (clarity, credibility, accuracy, relevance, depth, breadth, significance)
Transversal competences / • development of business strategies in accordance with ethical principles, norms and values, based on responsible and effective work;
• teamwork management – assigning responsibilities and roles in a team according to individual abilities and personality;
• care for the human resource – continuing development, empowerment, self-development, job enlargement and enrichment;
• effective use of human resource management techniques to develop the organization and the individual employees;
• introduction to fundamental concepts, theories and principles of market research.
7. Subject objectives (arising from the acquired specific competences)
7.1 Subject’s general objective / development of the language skills required for the effective use of French, in everyday life and in professional contexts by developing linguistic, discursive, strategic and socio-cultural competences7.2 Specific objectives / students should be able:
o to understand clear standard spoken and written messages on familiar topics (work, school, leisure etc.);
o to understand the main points of clear messages;
o to understand attitudes and opinions expressed in clear standard French;
o to engage and hold conversations on various everyday and professional topics;
o to describe clearly and fluently (orally and in writing) real or imaginary events, experiences
o to adapt the discourse to the context (formal/informal register);
o to produce simple connected text on topics which are familiar or of personal interest;
o to write clear memos, letters, reports;
o to summarize information, giving reasons and explanations for opinions and plans;
o to communicate effectively in English-speaking business environments
8. Contents
8.1 Course / Teaching methods / Observations-
8.2 Seminar/laboratory / Teaching methods / Observations
1. Course requirements. Introduction / frontal, oral interaction,
team-building activities / assessing the average knowledge level; needs analysis
2-4. Marketing, Marketingmix/Marketing. The marketing mix / frontal, oral interaction
5-6. Promotional styles and techniques / frontal, oral interaction
7-10. Public Finance/Corporate finance / frontal, oral interaction
11-13. Banks/Banking services. Types of capital markets / frontal, oral interaction
References:
1. Corina Cilianu-Lascu, Limba franceză, Exerciţii pentru profil economic (Bucureşti: Editura Univers, 1998).
2. Alexandra Viorica Dulău, Améliorez votre français des affaires (Cluj-Napoca: Casa Cărţii de Ştiinţă, 2012).
3. Alexandra Viorica Dulău,Français A1-B1 (Manuel), Editor: Liana Pop (Cluj-Napoca, Ed. Echinox, 2008) (în colaborare).
4. Alexandra Viorica Dulău, Français A1-B1 (Cahier de l'étudiant), Editor: Liana Pop (Cluj-Napoca, Ed. Echinox, 2008) (în colaborare).
5. Gérard Augé, Claude Le Ninan, Marc Perrey, Etienne Lemaire, Le français des affaires par la vidéo, (Paris : Didier, 1992).
6. Letiţia Ilea, Tests de français des affaires et de la communication publique (Cluj: Casa Cărţii de ştiinţă, 2015).
7. Iulia Mateiu, Ana Coiug, Précis de grammaire française. Noţiuni de gramatică franceză, Editor: Liana Pop (Cluj: Ed. Echinox, 2009).
9. Corroboration / validation of the subject’s content in relation to the expectations coming from representatives of the epistemic community, of the professional associations and of the representative employers in the program’s field.
· the use of real case studies (only the name of the company in question is changed) is aimed at familiarizing the students with real-life concepts and situations;by simulation and role-play students can develop the skills required for presentations, speeches, meetings;
writing documents (application letters, CVs, minutes, invoices, reports, etc.) helps students to develop their professional writing skills (very often an essential requirement for a good job in a company);
10. Assessment (examination)
Type of activity / 10.1 Assessment criteria / 10.2 Assessment methods / 10.3 Weight in the final grade10.4 Course / -
10.5 Seminar/laboratory / Attendance and active participation in classroom activities / continuous assessment / 20%
20%
Completion of homework assignments
Accuracy and fluency of oral performance
Relevance to task
Accuracy and coherence of the written text / end of semester written test / 60%
Acquisition of business vocabulary and grammar
10.6 Minimum performance standard
• It is necessary to obtain a minimum grade of 5 (five) in order to pass this subject;
• The grades being granted are between 1 (one) and 10 (ten);
• Students must approach each element (question, problem) within the exam sheet;
• The written test takes approximately 120 minutes;
• CEFR level – B1
Date of filling Signature of the course professor Signature of the seminar professor
12.03.2017 Assoc. prof. Alexandra Viorica Dulău, PhD
Date of approval by the department Head of department’s signature
16.03.2017 Lecturer Veronica Diana Armașu, PhD
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NOTE: This document represents an informal translation performed by the faculty.