Martin Luther King Jr. 2002 Celebration

Advertisement and Solicitation Package

This package contains the following:

  • Introduction Letter
  • MLK Memorial Project Summary
  • Chapter Fundraising and Awards Summary
  • MLK Commemorative Program Details
  • Event Advertising Synopsis
  • Local MLK Event History
  • Solicitation Draft
  • Cover Contest Flyer
  • Essay Contest Flyer

Updated October 23, 2001

October 23, 2001

Dear Patrons:

As we continue our service into a new year, the Gamma Gamma Lambda Chapter of Alpha Phi Alpha, Inc. will celebrate its 23nd Dr. Martin Luther King, Jr. observance. We will be sponsoring a Youth Program, College Fair, and Scholarship Luncheon to commemorate the outstanding contributions of this great American. Our theme this year is "Bridging the Generation Gap: Transcending the Dream". We need your continued support as we salute high school students who have excelled in the areas of Art, Music, Leadership, Academics, and Athletics with a Martin Luther King Achievement Award.

Our MLK Commemorative Banquet will take place on January 21, 2002 at the Embassy Suites Hotel in Greenville, South Carolina. The proceeds from this banquet will support deserving high school seniors as they continue their educational goals. We will also recognize a person for his/her outstanding contributions to our community with the Dr. Martin Luther King, Jr. Citizenship Award. And this year, we are expanding on the foundation of this event by increasing scholarships given and broadening our advertising to include television and radio. We are also highlighting the National Campaign to build a memorial for Dr. King in Washington, DC, and have included information about that effort.

The Youth Program and College Fair will be held at Southside High School on January 19, 2002 from 9:00 a.m. to 1:00 p.m. The College Fair will include colleges such as Furman University, University of South Carolina-Spartanburg, South Carolina State University, Clemson University, Greenville Tech University, and many others.

Alpha Phi Alpha Fraternity, Inc. is a service fraternity established in 1906 on the campus of Cornell University. Gamma Gamma Lambda Chapter is a local graduate chapter of Alpha Phi Alpha chartered on August 24, 1941 and serves the community through youth mentoring programs, voter registration drives, and by participating in the March of Dimes' WalkAmerica Fundraiser. We also sponsor "Project Alpha", which informs young teenage boys about pregnancy, and more importantly, their role and responsibilities in manhood. The Youth Program, College Fair, and Scholarship Banquet are our part of the National program to encourage young men and women to stay in school and attend college.

We want to thank you for the support you have given us in the past and would like to encourage you to become a sponsor for our MLK Youth Program or the Banquet. There are various levels of sponsorships presented in detail in the pages following. Enclosed with the sponsorships, also, are opportunities to place your company’s ad in our 2002 Souvenir Journal. The deadline for submitting ads is December 1, 2001.

For additional information, please contact Charles Beasley (864-422-8512) or Bobby Clark (864-656-0950).

Sincerely,

Charles Beasley, Chairman

MLK 2002 Committee

Gamma Gamma Lambda Chapter of Alpha Phi Alpha

Dr. Martin Luther King, Jr.

National Memorial Project Foundation, Inc.

Project Summary

BACKGROUND

  • On June 22, 1998, the US House of Representatives passed Join Resolution 113 authorizing Alpha Phi Alpha Fraternity, Inc. to establish a foundation to manage the fundraising and design of a memorial to Dr. Martin Luther King, Jr. in Washington, DC. The Senate followed, passing Join Resolution 41 on June 25, 1998.
  • On July 16, 1998, President Bill Clinton signed a Joint Congressional Resolution authorizing a memorial for Dr. King to be built on the National Mall in Washington, DC.
  • The Martin Luther King, Jr. National Memorial Project Foundation is a 501c3 organization.
  • The Foundation has until November 12, 2003, to complete a design, raise the money for the memorial and break ground.

THE SITE

  • On December 2, 1999, the Foundation received the final go-ahead when the National Capital Planning Commission approved a site on the Mall for the memorial adjacent to the Tidal Basin.
  • The National Mall site for Dr. King's memorial had to be approved by the National Capital Memorial Commission, the Commission of Fine Arts, and finally, the National Capital Planning Commission.
  • The King memorial site is a four-acre plot situated across the Tidal Basin from the Jefferson Memorial and north of the memorial to President Franklin D. Roosevelt, in line of site between the Lincoln and Jefferson memorials.
  • The Martin Luther King, Jr. National Memorial will be the first site on the Mall to commemorate a single African-American, as well as only the second one dedicated to an individual who did not serve as a US president.
  • The Martin Luther King, Jr. National Memorial will be last memorial ever built on the Mall, as we know it today.

National Memorial Project Foundation, Inc.

Project Summary (continued)

THE MEMORIAL DESIGN

The Foundation formed a panel of international architects and designers in March 1998 to coordinate the architectural and design process. The design competition attracted more than 1,900 registrants from 52 countries representing North and South America, Europe, Africa, and Asia. The competition has received more than 900 design submissions from architects, landscape architects, students, sculptors, and professors representing more than 34 countries.

On September 13, 2000 The ROMA group, an interdisciplinary organization of architects, landscape architects, and planners located in San Francisco, submitted the winning design.

THE FOUNDATION

Alpha Phi Alpha Fraternity, Inc. established the Washington, DC Martin Luther King, Jr. national Memorial Project Foundation, Inc. in 1998, after Congress authorized the Fraternity to establish a foundation to manage the fundraising and design of a memorial to Dr. King. Dr. King was a member of Alpha Phi Alpha.

Dr. King's widow, Coretta Scott King, serves as honorary chairwoman of the project and former Atlanta Major and US Ambassador Andrew Young serves as co-chairman. John Carter, a retired BellSouth executive, is the project manager.

Visit the Martin Luther King, Jr. National Memorial website at

Martin Luther King Jr. 2002 Celebration Chapter Fundraising and Awards Summary

Theme: “Bridging the Generation Gap, Transcending the Dream”

LUKE H. CHATMAN MEMORIAL SCHOLARSHIP

The Luke H. Chatman Scholarship has been awarded to at least two local high school students over the last twenty-three years and was named after a former Chapter President and the first District (State) Director for South Carolina.

The scholarship has given to two students each year. Last year, Chapter was able to offer three $1,000.00 awards. Over $45,000 dollars has been to needy student during the life of this scholarship. Part of the funds raised from this event goes to these Scholarships. Applications for this year’s scholarships will be distributed in early November and recipients will be announced in April 2002.

The 2001 scholarship recipients were as follows:

  • Salandra D. Bowman (Greenwood, SC)
  • Samuel S. Brown (Greenville, SC)
  • Daniel D. Brown (Greenville, SC)

MLK Youth Achievement Awards

These awards are given to local High School students for Outstanding Achievement in five categories: Art, Athletics, Music, Scholarship, and Leadership. They are presented at the MLK Youth Program and College Fair Youth Program.

The awards are based on the recommendations of high school teachers and administrators through their Guidance Offices. During the 2001 MLK Youth Program, more than 75 awards were given to recipients representing 11 area high schools. This year’s event will be held on Saturday, January 19, 2002 at Greenville High School.

DR. MARTIN LUTHER KING JR. CITIZENSHIP AWARD

The Dr. Martin Luther King Jr. Citizenship Award is given to a deserving Greenville area citizen who has exhibited outstanding community service to the Greenville community. This award is based on the principles that Dr. King stood for during his life. Some of the proud recipients of this award are:

  • Mrs. Loddie Gipson
  • Mr. Ralph Anderson
  • Mr. Rudolph Gordon
  • Mr. Fred Bostic

Please join us next year as we salute the next deserving award winner.

Martin Luther King Jr. 2002 CelebrationProgram Details

Theme: “Bridging the Generation Gap, Transcending the Dream”

Commemorative Banquet Celebration

Date: January 21, 2002

Speaker: Dr Leroy Davis, Sr.

President, South Carolina State University

Venue: Embassy Suites Hotel

Main Ballroom

Greenville, South Carolina

Guest Reception:6:30 P.M. (Foyer outside Main Ballroom)

Time: 7:30 P.M.

Youth Day Program and College Fair

Date:January 19, 2002

Venue:Southside High School

Activities:Present awards, historical speech, interactive learning and college presentations

Martin Luther King Jr. 2002 Celebration

Event Advertising Synopsis

Theme: “Bridging the Generation Gap, Transcending the Dream”

Timeframe: September – January

Avenues:Television (Local News Stations)

Radio (AM and FM stations)

Correspondance
(Churches, Schools, City Billboard, Area Businesses)

Exposure:Greenville – Spartanburg

Anderson

Clemson

Martin Luther King Jr. 2002 Celebration

MLK Event History

Theme: “Bridging the Generation Gap, Transcending the Dream”

The Gamma Gamma Lambda chapter of Alpha Phi Alpha Fraternity, Inc. has been hosting the Dr. Martin Luther King, Jr. celebration for the last 20 years. This event is the only one given in remembrance and observance of Dr. Martin Luther King in the Greenville area. The event has historically helped raise monies for scholarships given to graduating high school students who plan to attend college. Over the past 20 years, the event has helped raise over $45,000 in scholarship funds.

The celebration is hosted in two segments: a youth day program and an observance banquet. The youth program involves bringing together the area’s youth to participate in activities that will help them learn and develop strong morals such as teamwork, perseverance, fair play, and good judgement, as well as allow them to learn about Dr. Martin Luther King, Jr. and the impact he had on society. These activities are competitive but educational and fun. The youth program concludes with an awards banquet and presentation.

The observance banquet is an evening program set to honor Dr. King and allow everyone to reflect on how society has evolved since the Civil Rights Movement. The banquet features a speaker, songs, and an award given to a Greenville citizen for outstanding community service. Sponsors and supporters are recognized by having their company’s ads published in the program booklet for the banquet.

This year, the Gamma Gamma Lambda chapter is looking to expand on the celebration by increasing the amount of scholarships given, by expanding on advertising to include television, radio, and a city billboard. Also there will be a guest reception before the banquet for this year’s featured speaker. Proceeds from this year’s event will also be donated to the MLK National Memorial Project Foundation to help build the MLK Memorial in Washington D.C. The youth program is expanding by providing an essay and poster contest. The essay contest winner will read their essay at the evening banquet, and the winning poster contest entry will be showcased on the cover of the program booklet.

The Dr. Martin Luther King, Jr. 2002 celebration is scheduled for January 21, 2002 with the youth celebration on January 19, 2002.

Martin Luther King Jr. 2002 Celebration

Corporate Solicitation Draft

Theme: “Bridging the generation gap: Transcending the dream”

Sponsorship Levels:

GOLD$2500

  • Company’s name on event marquee and associated with event in all advertisements
    (TV, radio, and correspondence)
  • Sponsorship of a scholarship given to a designated high school graduate
  • Recognition as a Gold sponsor at both the MLK Youth Day Program and
    the MLK Dinner Banquet (plaque at banquet)
  • 1 reserved table at the MLK Dinner Banquet (10 people)
  • 1 full page advertisement in the program booklet

SILVER$1500

  • Sponsorship of a scholarship given to a designated high school graduate
  • Recognition as a Silver sponsor at the MLK Dinner Banquet
  • 5 tickets to the dinner banquet
  • 1 full page advertisement in the program booklet

BRONZE$500

  • Recognition as a Bronze sponsor at the MLK Dinner Banquet
  • 2 tickets to the dinner banquet
  • 1 Full page advertisement in the program booklet

YOUTH Program / Contest Sponsorship$1000

Taken by Publix Charities

Youth Program / College Day Sponsorship...... $400.00

Cover Design contest...... $ 300.00

Essay contest...... $ 300.00

ADVERTISEMENT PRICES

Back Cover...... $250

Inside Cover...... $200

Full Page...... $150

Half Page...... $75

Quarter Page...... $40

Banquet Tickets...... $30

Martin Luther King Jr. 2002 Celebration

Sponsorship Sheet

Theme: “Bridging the generation gap: Transcending the dream”

Company______

Contact Person ______

Address ______

City ______State ______Zip ______

Phone ( ) ______

Please check the category(s) of sponsorship that you are interested in.

Sponsorships

GOLD$2500______

SILVER$1500______

BRONZE$500______

YOUTH PRGM/CONTEST SPONSORSHIP$1000______

Youth Program Sponsorship$400______

Cover Design Contest Sponsorship$300______

Essay Contest Sponsorship$300______

Souvenir Booklet Ads

Back Cover$250______

Inside Cover$200______

Full Page$150______

Half Page$75______

Quarter Page$40______

Tickets (per person)$30______

**Tickets will be sold beginning October 11, 2001.**
If you have any questions, please contact Charles Beasley at (864) 422-8512.

First Annual

MLK Commemorative Service

Essay Contest

On Theme: “Bridging the Generation Gap: Transcending the dream”

Any person between 10-18 years old living in the Greenville/Spartanburg Area
is eligible to participate in the contest.

Criteria for the essays should be as follows:

  • 500-1000 words (no more than 10 minutes to read)
  • Winner will read his/her essay at the MLK Banquet
  • Essays submitted become property of Gamma Gamma Lambda
  • Entries must be in good taste, use correct grammar, and be appropriate to the theme

Prizes:

1st Place: $100.00

2 tickets to the Banquet

Certificate of Merit

Winner would read essay at the 2002 MLK Banquet

Essay included in MLK Commemorative Program Book

2nd Place: $ 75.00

2 tickets to the Banquet

Certificate of Merit

Essay included in MLK Commemorative Program Book

A panel of judges selected by the chapter will judge all entries by January 1, 2002. The judges’ decision is final. Entries submitted become property of Gamma Gamma Lambda Chapter. Questions can be directed to Bobby Clark, Director of Educational Activities at 864-656-0950

Deadline to receive all entries is December 1, 2001.

Please send all entries in an 8” X 11” envelope to:

Gamma Gamma Lambda Chapter

Alpha Phi Alpha Fraternity, Inc.

Box 544

Greenville, SC 29634

Chapter Web site:

Email address:

First Annual

MLK Commemorative Service

Cover Design Contest

On Theme: “Bridging the Generation Gap: Transcending the dream”

Any person between 10-18 years old living in the Greenville/Spartanburg Area
is eligible to participate in the contest.

Criteria for the cover artwork should be as follows:

  • It must fit in 8” X 10”
  • Black & White or grayscale
  • May be reduced to fit on the MLK cover
  • Entries must be in good taste, be appropriate to the theme

Prizes:

1st Place: $100.00

2 tickets to the Banquet

Certificate of Merit

Winner’ design would be used as in the cover of
MLK Commemorative Program Book

2nd Place: $ 75.00

2 tickets to the Banquet

Certificate of Merit

Design included in MLK Commemorative Program Book

A panel of judges selected by the chapter will judge all entries by January 1, 2002. The judges’ decision is final. Entries submitted become property of Gamma Gamma Lambda Chapter. Questions can be directed to Bobby Clark, Director of Educational Activities at 864-656-0950

Deadline to receive all entries is December 1, 2001.

Send all entries in an 8” X 11” envelope to:

Gamma Gamma Lambda Chapter

Alpha Phi Alpha Fraternity, Inc.

Box 544

Greenville, SC 29634

Chapter Web site:

Email address: