Micro Focus Conversation Writing Template
Micro Focus Conversation Writing Template
KEYWORDS
This information is essential for the piece to be entered into Content Management System. Please enter at least two and no more than ten keywords that would be helpful when searching for the document. For example, if you are writing a success story about Rumba, you would want to enter the product name, solution area, company information, industry and any other helpful information.
Lorem, ipsum, dolor…
DEFINITION
These are internal sales tools that provide a fairly succinct description of each product or service, how it is used or can be used, how it interacts with other products, etc. The cards give sales team members helpful information they need to interest potential buyers and also provide suggestions on circumventing common objections. Conversation Cards are not released to the general public.
AUDIENCE
Internal sales resource.
GRAPHIC SUBMISSION
Create graphics in vector-based programs such as Adobe Illustrator, Macromedia FreeHand or Corel Draw whenever possible. If using raster-based software adjust your settings for at least 300 ppi.
SCREEN CAPTURES/SCREEN
Screen captures/screen shots are an exception to this rule as typically they are automatically generated at 72 ppi or 96 ppi and can rarely be improved upon. Screen shots are usually the only types of graphics that may be submitted in an uneditable format since they usually remain in English regardless of language.
TEXT IN GRAPHICS AND ILLUSTRATIONS
When including text in graphics and illustrations, keep in mind that the words will most likely have to be localized. Try to leave white space around text in anticipation of this since most languages require more characters than English to bring the identical information to the reader. A good rule of thumb is that for every line of text in English, you will need two lines when localizing into some European and Latin American languages. Please avoid limiting the space required for this type of text growth.
EXAMPLE
Micro Focus [placeholder]Lorem[RW1] ipsum dolor sit amet, quot epicuri ea vis, ei choro essent discere sea. Minim mediocrem consequat ius et. Id mel eirmod noluisse deterruisset, magna mnesarchum suscipiantur an mel. Elitr vulputate adversarium sed ea. Hendrerit interpretaris te nec. Ridens eripuit te eos, id summo equidem consetetur vix.
Quas porro clita cu pro, ne sit tantas iisque blandit. Ex discere vivendum ius. Id his facer omittam postulant, ius ad everti delectus postulant, ea rebum legere usu. Cum in veritus denique. With Novell [PLACEHOLDER]:
- Lorem ipsum dolor sit amet, quot epicuri ea vis, ei choro essent discere sea. Minim mediocrem consequat ius et. Id mel eirmod noluisse deterruisset, magna mnesarchum suscipiantur an mel.
- Lorem ipsum dolor sit amet, quot epicuri ea vis, ei choro essent discere sea. Minim mediocrem consequat ius et. Id mel eirmod noluisse deterruisset, magna mnesarchum suscipiantur an mel.
- Lorem ipsum dolor sit amet, quot epicuri ea vis, ei choro essent discere sea. Minim mediocrem consequat ius et. Id mel eirmod noluisse deterruisset, magna mnesarchum suscipiantur an mel.
- Lorem ipsum dolor sit amet, quot epicuri ea vis, ei choro essent discere sea. Minim mediocrem consequat ius et. Id mel eirmod noluisse deterruisset, magna mnesarchum suscipiantur an mel.
Insert graphic title HERE.[RW2]
Top Business Drivers[RW3]
1 / 2 / 3 / 4 / 5
Quas porro clita cu pro, ne sit tantas iisque blandit / Id mel eirmod noluisse deterruisset, magna mnesarchum suscipiantur an mel / Ex discere vivendum ius. Id his facer omittam postulant, ius ad everti delectus postulant, ea rebum legere usu / Elitr vulputate adversarium sed ea. Hendrerit interpretaris te nec. Ridens eripuit te eos, id summo equidem consetetur vix / Id mel eirmod noluisse deterruisset, magna mnesarchum suscipiantur an mel
Problem / Challenge (Pain)[RW4] / Reason for Problem / Negative
Organizational Impact / How We Solve the Problem / Benefit to the Customer / Information Needed for Value Proposition
Elitr vulputate adversarium sed ea. Hendrerit interpretaris te nec. Ridens eripuit te eos, id summo equidem consetetur vix / Lorem ipsum dolor sit amet, quot epicuri ea vis, ei choro essent discere sea
Minim mediocrem consequat ius et. Id mel eirmod noluisse deterruisset, magna mnesarchum suscipiantur an mel / Vel tale facilisis consequuntur cu, eos an nominati imperdiet
Nam porro ridens id, cu cum purto feugait vituperata, habeo falli voluptatum ad vel. Cu vix diam inani
Vel nonumy molestie e / Mazim praesent mel no, patrioque consetetur ea ius. Ad falli altera nam, sumo singulis nam an. An duo cibo atqui, est ei tantas dictas scribentur. Qui et liber essent oblique. Vel an rebum meliore inciderint, at mei purto causae eruditi / Case qualisque appellantur quo id
Eu has brute essent, an has congue noster tincidunt
Ad sea eripuit conclusionemque, imperdiet cotidieque ex mea / Eos an nominati imperdiet
Nam porro ridens id, cu cum purto feugait vituperata, habeo falli voluptatum ad vel
Cu vix diam inani. Vel nonumy molestie ex
Quas porro clita cu pro, ne sit tantas iisque blandit / Lorem ipsum dolor sit amet, quot epicuri ea vis, ei choro essent discere sea
Minim mediocrem consequat ius et. Id mel eirmod noluisse deterruisset, magna mnesarchum suscipiantur an mel / Vel tale facilisis consequuntur cu, eos an nominati imperdiet
Nam porro ridens id, cu cum purto feugait vituperata, habeo falli voluptatum ad vel. Cu vix diam inani
Vel nonumy molestie e / Mazim praesent mel no, patrioque consetetur ea ius. Ad falli altera nam, sumo singulis nam an. An duo cibo atqui, est ei tantas dictas scribentur. Qui et liber essent oblique. Vel an rebum meliore inciderint, at mei purto causae eruditi / Case qualisque appellantur quo id
Eu has brute essent, an has congue noster tincidunt
Ad sea eripuit conclusionemque, imperdiet cotidieque ex mea / Eos an nominati imperdiet
Nam porro ridens id, cu cum purto feugait vituperata, habeo falli voluptatum ad vel
Cu vix diam inani. Vel nonumy molestie ex
Id mel eirmod noluisse deterruisset, magna mnesarchum suscipiantur an mel / Lorem ipsum dolor sit amet, quot epicuri ea vis, ei choro essent discere sea
Minim mediocrem consequat ius et. Id mel eirmod noluisse deterruisset, magna mnesarchum suscipiantur an mel / Vel tale facilisis consequuntur cu, eos an nominati imperdiet
Nam porro ridens id, cu cum purto feugait vituperata, habeo falli voluptatum ad vel. Cu vix diam inani
Vel nonumy molestie e / Mazim praesent mel no, patrioque consetetur ea ius. Ad falli altera nam, sumo singulis nam an. An duo cibo atqui, est ei tantas dictas scribentur. Qui et liber essent oblique. Vel an rebum meliore inciderint, at mei purto causae eruditi / Case qualisque appellantur quo id
Eu has brute essent, an has congue noster tincidunt
Ad sea eripuit conclusionemque, imperdiet cotidieque ex mea / Eos an nominati imperdiet
Nam porro ridens id, cu cum purto feugait vituperata, habeo falli voluptatum ad vel
Cu vix diam inani. Vel nonumy molestie ex
Lorem ipsum dolor sit amet, quot epicuri ea vis, ei choro essent discere sea. Minim mediocrem consequat ius et / Lorem ipsum dolor sit amet, quot epicuri ea vis, ei choro essent discere sea
Minim mediocrem consequat ius et. Id mel eirmod noluisse deterruisset, magna mnesarchum suscipiantur an mel / Vel tale facilisis consequuntur cu, eos an nominati imperdiet
Nam porro ridens id, cu cum purto feugait vituperata, habeo falli voluptatum ad vel. Cu vix diam inani / Mazim praesent mel no, patrioque consetetur ea ius. Ad falli altera nam, sumo singulis nam an. An duo cibo atqui, est ei tantas dictas scribentur. Qui et liber essent oblique. / Case qualisque appellantur quo id
Eu has brute essent, an has congue noster tincidunt
Ad sea eripuit conclusionemque, imperdiet cotidieque ex mea / Eos an nominati imperdiet
Nam porro ridens id, cu cum purto feugait vituperata, habeo falli voluptatum ad vel
Cu vix diam inani. Vel nonumy molestie ex
Customer Profile for a Good Opportunity[RW5] / Primary Competitors[RW6] / Minimus Mostus
Lorem ipsum dolor sit amet, quot epicuri ea vis, ei choro essent discere sea
Minim mediocrem consequat ius et. Lorem ipsum dolor sit amet, quot epicuri ea vis, ei choro essent discere sea.
Vel tale facilisis consequuntur cu, eos an nominati imperdiet. Lorem ipsum dolor sit amet, quot epicuri ea vis, ei choro essent discere sea. Nam porro ridens id, cu cum purto feugait vituperata, habeo falli voluptatum ad vel. Cu vix diam inani. Vel nonumy molestie ex. / Minimus Maximus / Minimus Maximillian
Lorem ipsum dolor sit amet, quot epicuri ea vis, ei choro essent discere sea / Lorem ipsum dolor sit amet, quot epicuri ea vis, ei choro essent discere sea
Defensible Differentiators
Differentiator[RW7] / Benefit[RW8] / Alternative Approach[RW9] / Alternatives Weakness[RW10]
Lorem ipsum dolor sit amet, quot epicuri ea vis, ei choro essent discere sea / Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an; an duo cibo atqui, est ei tantas dictas scribentur; qui et liber essent oblique / Lorem ipsum dolor sit amet, quot epicuri ea vis, ei choro essent discere sea
Minim mediocrem consequat ius et. Id mel eirmod noluisse deterruisset, magna mnesarchum suscipiantur an mel / Minim mediocrem consequat ius et. Id mel eirmod noluisse deterruisset, magna mnesarchum suscipiantur an mel
Vel tale facilisis consequuntur cu, eos an nominati imperdiet / Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an / Lorem ipsum dolor sit amet, quot epicuri ea vis, ei choro essent discere sea / Minim mediocrem consequat ius et. Id mel eirmod noluisse deterruisset, magna mnesarchum suscipiantur an mel
Nam porro ridens id, cu cum purto feugait vituperata, habeo falli voluptatum ad vel / Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an; an duo cibo atqui, est ei tantas dictas scribentur; qui et liber essent oblique; mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an / Minim mediocrem consequat ius et. Id mel eirmod noluisse deterruisset, magna mnesarchum suscipiantur an mel / Lorem ipsum dolor sit amet, quot epicuri ea vis, ei choro essent discere sea
Minim mediocrem consequat ius et
Business Discovery Questions[RW11]
Elitr vulputate adversarium sed ea. Hendrerit interpretaris te nec. Ridens eripuit te eos, id summo equidem consetetur vix
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an?
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an?
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an?
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an?
Quas porro clita cu pro, ne sit tantas iisque blandit
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an?
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an?
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an?
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an?
Id mel eirmod noluisse deterruisset, magna mnesarchum suscipiantur an mel
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an?
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an?
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an?
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an?
Lorem ipsum dolor sit amet, quot epicuri ea vis, ei choro essent discere sea. Minim mediocrem consequat ius et
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an?
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an?
Objection Handling[RW12]
“Minim mediocrem consequat ius et. Id mel eirmod noluisse deterruisset.”
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an.
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an.
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an.
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an.
“Minim mediocrem consequat ius et. Id mel eirmod noluisse deterruisset.”
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an.
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an.
“Minim mediocrem consequat ius et. Id mel eirmod noluisse deterruisset.”
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an.
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an.
“Minim mediocrem consequat ius et. Id mel eirmod noluisse deterruisset.”
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an.
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an.
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an.
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an.
“Minim mediocrem consequat ius et. Id mel eirmod noluisse deterruisset.”
- Mazim praesent mel no, patrioque consetetur ea ius; ad falli altera nam, sumo singulis nam an.
August 2015
[RW1]What Does it Do: 280 words maximum
[RW2]Also attach any images as a separate file when you submit your conversation card.
[RW3]Top Business Drivers: 10-15 words each
[RW4]Pain Lane Cells: Approximately 10-25 words each
[RW5]Customer Profile for a Good Opportunity: 120 words max
[RW6]Competitors: 10-15 words each
[RW7]Title Cell: 5-10 words each
[RW8]Benefits: 25-60 words recommended
[RW9]Alternative Approach: 5-20 words
[RW10]Alternative Weakness: 10- 40 words
[RW11]Discovery Questions: 350 words max
[RW12]Objection Handling: 350 words max