May 20 2015
MG announces new dealer in Scotland
MG has a new dealer in Scotland as the brand continues its rapid dealer network expansion.
Frasers in Falkirk is one of the best known family names in the automotive retail business in central Scotland and the firm is already making big plans to market MG in a campaign throughout the summer.
The new dealership sits on a 6.5-acre site at Camelon, Falkirk which puts the dealership just over 30 minutes drive time from both Glasgow and Edinburgh. Frasers has operated on the site for nearly 30 years as part of The Archers Group.
The business was started by the fathers of the present directors, David Wishart and Andrew Dickson. Over the years the family-run business has built up a strong reputation for great service and value-for-money.
While the new MG6 and the fast-selling MG3 are class-leading in high-specification value-for-money, Frasers has also benefited from the low start up and running costs of an MG franchise.
David Wishart said: “The new MG’s are fantastic value for customers and we were very keen to be up and running as a new dealership very quickly.Some marques have very complicated and demanding start-ups with big investments demanded and very stringent requirements for the new dealer to meet.
“We were delighted with the straightforward MG philosophy which basically means as soon as our demonstrators arrive we can start trading. Our costs can be kept low and it’s the customers who benefit – so everyone is happy.”
Frasers is already planning a major marketing campaign using local radio, newspapers and the social media. An official opening is being planned, probably for early June.
Wishart added: “MG will be very well received by our customers. You just have to look at the low cost price plus the staggeringly high levels of specification to know that you are on to a winner, and that’s before you even look at the great handling and comfort levels in both cars.”
MG has opened close to 30 new dealerships in the past 16 months and recently announced a quest to find and appoint a further 30 across every region of the UK.
Ends.
About MG Motor
The iconic British MG brand can trace its history back to 1924 and is world famous for making stylish cars that are fun to drive and own and are sold at remarkably affordable prices. Modern MGs, which are designed, engineered and finally assembled in Longbridge, Birmingham, continue this long and rich MG tradition.
Two cars currently come off the Longbridge assembly lines: the MG6 and the MG3 with several models planned for the immediate and longer-term future.
The MG6 is a medium-sized fastback offering fantastic dynamic handling, high levels of interior comfort and a tremendously spacious cabin area with a cavernous boot. The MG6 won the 2014 Auto Express Driver Power Best Handling Award.
The MG3 is a new generation super-mini which brings fun and style to this sector of the market at very affordable prices. The 1.5-litre petrol-powered car can also be personalised, so owners have the option of giving their car their own style-statement.
MG was voted the fourth best manufacturer in the UK in the Auto Express Driver Power Awards in 2015. MG was the fastest growing brand in Britain in 2014 as shown by official figures issued by the Society of Motor Manufacturers and Traders. Currently MG has the fastest growing network of dealers in the UK as sales continue to surge.
Lizi Piggins, Press Officer
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