MEYLE chosenby Morgan astier 1 supplier
- Hamburg manufacturer MEYLE is supplying steering and suspension parts to Great Britain's most exclusive car maker
- An alliance for top-level quality
- OE partnership synergies to benefit Aftermarket customers
Hamburg, 28 February 2017.Starting in January 2016, Hamburg-basedmanufacturer MEYLE hasbeensupplying Morgan Motor Company with MEYLEORIGINAL steeringandsuspensionpartstobefitted on thecurrent Morgan "Aero8" model. The same partsare also usedtoequiptheAero Racing Team.
Morgan Motor Company is Great Britain'smostexclusive automobile manufacturerandhasbeencraftingsportscarssince 1909. Every year, thecompany hand-buildsupto 1000 vehicles. Toensurethatit will beabletooperateproductively in thefuture Morgan iscollaboratingwith an exclusivegroupofsuppliersembodyingthe same high standardsofquality. Morgan hasmade MEYLE theirnumber-onechoiceforsuspensioncomponentscriticalforensuringsafeand agile driving. The newAero8 will befittedwith MEYLEORIGINAL steeringandsuspensionparts. MEYLE’sengineershavebeeninvolved in the design projectfromtheoutset, supporting Morgan withtheir extensive engineeringexpertise.
"Weare not ableto hand-craft all componentsourselves. So weneedvendorswhoareasuncompromisingaboutqualityasweare. Webenefitfromthe innovative power ofothercompanieslookingfor a partnertowalkthoughtheengineeringprocesswithus", says Jon Graham at Morgan Motor Company.
"BeingoneofMorgan's tier-onesuppliersistestimonytoouruncompromisingcommitmenttoquality", says André Sobottka, Board member in chargeofSales, Marketing and Communications. "Ourbusinessfocus will remain on theaftermarket. But beingthesparringpartnerof an OEM companyis a greatopportunityforustoapplyour extensive expertisewhilegeneratingnewinsight. Ultimately, itistheworkshopcustomerswhobenefitmostfromthesynergiesbetween MEYLE and Morgan, astheresultsofthiscollaborationarelooped back intothedevelopmentprocessofour MEYLE parts."
The familybusiness Morgan Motor Company focuses on lowvolumes, premium-grade materialsandflawlessworkmanship, thusfinding a niche in thethrivingautomotiveproductionindustry in Great Britain. Germany isMorgan'ssecondmostimportantmarketfollowingcloselybehindthe United Kingdom.
Morgan hasfound in MEYLE a partnertoperfectlymatchitsunyieldingcommitmenttoquality. "Farfromresting on thissuccess, wearedeterminedtointensifyourpartnershipwith Morgan", emphasizes Nielsen. "Encouragedbythejointdevelopmentworkthereis a possibilitythat MEYLE will besupplyingothercomponentsforAero8 model in thefuture. Wemay also startcollaboratingwith Morgan on othermodels."
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Contact:
- Public Relations von Hoyningen-Huene, Marc von Bandemer, phone: +49 40 416208-17, e-mail:
- MEYLE AG, Annika Fuchs, phone: +49 40 67506-519, E-Mail: