/ Paper #87754

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Bring a health professional to the people day: A community outreach strategy for mobilizing African American barber shops and beauty salons as health promotion sites

Mario Browne, BS, CAC1, Victoria Garner, BS 2, Raymond A. Howard, MBA 3, Karen L. Reddick, MA 4, Candice Williams, BA 2, Rachael J. Berget, MEd 3, Veronica Sansing, BS 2, Maya Gist, BA 2, Devon Taliaferro 2, Angela Ford, MSW 5, Edgar Duncan, PhD 5, Stephen B Thomas, PhD 6. (1) Graduate School of Public Health/Center for Minority Health, University of Pittsburgh, 124 Parran Hall, 130 Desoto Street, Pittsburgh, PA 15261. (2) Center for Minority Health, University of Pittsburgh, 124 Parran Hall, 130 DeSoto Street, Pittsburgh, PA 15261. (3) Center for Minority Health, University of Pittsburgh, 125 Parran Hall, 130 Desoto Street, Pittsburgh, PA 15261. (4) Center for Minority Health, University of Pittsburgh Graduate School of Public Health, Reddick Associates, 3806 California Avenue, Pittsburgh, PA 15212. (5) Graduate School of Public Health, University of Pittsburgh, 125 Parran Hall, 130 DeSoto Street, Pittsburgh, PA 15261. (6) Graduate School of Public Health/Center for Minority Health, University of Pittsburgh, 130 DeSoto St., Parran Hall, Pittsburgh, PA 15261.

Despite an abundance of health care resources in the region, Pittsburgh’s African American community continues to suffer disproportionately from a burden of preventable diseases. Although there is no shortage of information about how to prevent these diseases, the African American community is clearly not benefiting from it. One of the reasons for this discrepancy is that health messages are not being delivered in the most effective and culturally appropriate manner. In September of 2002 the Department of Health and Human Services kicked off their “Take a Loved One to the Doctor Day”, a national effort to promote health and wellness in the African American community. At the University of Pittsburgh, Graduate School of Public Health, the Center for Minority Health (CMH) adopted this model and tailored it to meet local needs by partnering with barbershops, beauty salons, and health professionals to create “Bring a Health Professional to the People Day”. Our strategy was designed with the idea that trusted community members such as barbers and beauticians can be good vehicles for disseminating accurate, evidence-based health promotion messages, especially relating to preventable diseases, such as hypertension and diabetes. The CMH partnered with barber shops and beauty salons. The focus was providing health screening and health information to patrons of these shops. Health professionals were recruited via website registration. The purpose of this presentation is to demonstrate an innovative approach of the use of trusted community members to promote health and wellness in the African American community.

Abstract ID#: 87754
Password: 491842
Program Selection: Public Health Education and Health Promotion
Keywords: African American, Community-Based Health Promotion
Learning Objectives: 1. Describe a model for "trust building" within the African American communities. 2. Identify strategies for developing community partnerships between local barber shops and beauty salons and the health services community.
Submitter Email:
Target Audiences: Researchers, cultural anthropologists, health educators seeking to recruit and work with African American populations
Presentation Format: Oral Preferred

 Technology-Based

 Presenter IS a student.
Location and name of degree program: University of Pittsburgh - Behavioral and Community Health Scien
Expected date of completion: 2005-12-31
Disclosure:Department of Health and Human Services
Related Web page:

First Author

Presenting
Mario Browne, BS,CAC
Graduate School of Public Health/Center for Minority Health
University of Pittsburgh
124 Parran Hall
130 Desoto Street
Pittsburgh, PA 15261
Phone Number: 412-624-5665
Fax Number: 412-624-8679
Email:
* APHA Member
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session or paper.
Presenter's signature: Browne
Author is a Student

Second Author

Victoria Garner, BS
Center for Minority Health
University of Pittsburgh
124 Parran Hall
130 DeSoto Street
Pittsburgh, PA 15261
Phone Number: 412-624-5665
Fax Number: 412-624-8679
Email:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session or paper.

Third Author

Raymond A. Howard, MBA
Center for Minority Health
University of Pittsburgh
125 Parran Hall
130 Desoto Street
Pittsburgh, PA 15261
Phone Number: 412-624-5665
Fax Number: 412-624-8679
Email:
* APHA Member
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session or paper.

Fourth Author

Karen L. Reddick, MA
Center for Minority Health, University of Pittsburgh Graduate School of Public Health
Reddick Associates
3806 California Avenue
Pittsburgh, PA 15212
Phone Number: (412) 766-8936
Email:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session or paper.

Fifth Author

Candice Williams, BA
Center for Minority Health
University of Pittsburgh
124 Parran Hall
130 DeSoto Street
Pittsburgh, PA 15261
Phone Number: 412-624-5665
Fax Number: 412-624-8679
Email:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session or paper.
Author is a Student

Sixth Author

Rachael J. Berget, MEd
Center for Minority Health
University of Pittsburgh
125 Parran Hall
130 Desoto Street
Pittsburgh, PA 15261
Phone Number: 412-624-5665
Email:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session or paper.

Seventh Author

Veronica Sansing, BS
Center for Minority Health
University of Pittsburgh
124 Parran Hall
130 DeSoto Street
Pittsburgh, PA 15261
Phone Number: 412-624-5665
Fax Number: 412-624-8679
Email:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session or paper.
Author is a Student

Eighth Author

Maya Gist, BA
Center for Minority Health
University of Pittsburgh
124 Parran Hall
130 DeSoto Street
Pittsburgh, PA 15261
Phone Number: 412-624-5665
Fax Number: 412-624-8679
Email:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session or paper.

Ninth Author

Devon Taliaferro
Center for Minority Health
University of Pittsburgh
124 Parran Hall
130 DeSoto Street
Pittsburgh, PA 15261
Phone Number: 412-624-5665
Fax Number: 412-624-8679
Email:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session or paper.
Author is a Student

Tenth Author

Angela Ford, MSW
Graduate School of Public Health
University of Pittsburgh
125 Parran Hall
130 DeSoto Street
Pittsburgh, PA 15261
Phone Number: 412-624-3402
Fax Number: 412-624-8679
Email:
* APHA Member
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session or paper.

Eleventh Author

Edgar Duncan, PhD
Graduate School of Public Health
University of Pittsburgh
125 Parran Hall
130 DeSoto Street
Pittsburgh, PA 15261
Phone Number: 412-624-5664
Fax Number: 412-624-8679
Email:
* APHA Member
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session or paper.

Twelfth Author

Stephen B Thomas, PhD
Graduate School of Public Health/Center for Minority Health
University of Pittsburgh
130 DeSoto St.
Parran Hall
Pittsburgh, PA 15261
Phone Number: 412-624-5665
Email:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session or paper.

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