Meeting Held at the CGM Office, Meeting Room 1

Minutes

7:30am, Tuesday 19August 2014

Central Geelong Marketing Committee

Meeting held at the CGM Office, Meeting Room 1,

Ground Floor, 100 Brougham St

Section A – Procedural Matters

1. Welcome / Apologies

Attendees:

Paul Whittaker (Chair)Jan SynotMark EdmondsCraig Tapping

Shaun CrosbyGreg AylmoreBeth King

Cr Michelle HeagneyJodie Reyntjes (EO)Jamie Harcourt (AEO)

Apologies:

Sandy Kelly-BurtonKirsty QuickHayley Burrell

Kevin Robe

Election of Office Bearers:

Beth King agreed to fill the position of Deputy Chair for 2014-15. Moved - Jan Synot. Seconded Mark Edmonds. All in favour.

2. Declarations of Interests

• Nil
  

3. Acceptance of Previous Minutes

• Full committee meeting held 15 July 2014. Moved Mark Edmonds, Second: Jan Synot.

Matters arising from Previous Minutes

• All Matters actioned
• ME - Acknowledgement of Mainstreet Awards win and congratulations.

1. Question Time

• Nil

Section B – Reports

1. Finance Summary –July as expected.

• JR presented finance summary
• Please direct any questions relating to finance summary to JR or PW

1. Sidewalk Sales

JR presented the overview of the Sidewalk Sales event 2014.

Key elements discussed:

• Reviewed potential for alternate road closures – cost versus benefit - and 2014 will see event hub remain in Lt Malop Central with increased activity.
• Existing Council food carts/ display carts to be offered to a number of CG businesses to activate the hub area.
• Additional roving entertainment with opportunities for increased activity south of Moorabool St to assist Moorabool St & Independent businesses
• Consider street decals to encourage customers beyond centres and hub.
• Imogen to continue as Ambassador and in discussions with Sweethearts for performances on day.
• Expression of Interest will shortly be going out to businesses with goal of 200 participating businesses including restaurants and cafes.

Cr Heagney - A Chinese cultural event is planned for GPAC. Potential to support this event with a pop up China Town following the show. This could activate Little Malop Street.Potential to work with GPAC to send out an email or text message to GPAC subscribers to encourage people into Central Geelong.

Action: JR to investigate this opportunity with SB

1. Christmas in Central Geelong

JR presented the overview of Christmas in Central Geelong.

Key elements discussed as per overview document in meeting pack.

Overall theme to be linked to Council Christmas theme.

CGM working with CoGG Marketing Unit to coordinate activities including

• Myer Geelong Windows – CGM partnering to bring the Myer Melbourne windows to Geelong in 2014. Will work with other partners on launch activity.
• Magic Meter Elves to continue
• Activation Trail

Wreath/ Garlands - JR advised a proposal had been received via Council marketing office seeking financial support to fund wreaths/ garlands in Central Geelong.

The Committee reviewed the proposal and agreed the committee was not in a position to fund in 2014 within existing program. Discussion included: need for samples; installation program; willingness of businesses to install garlands; hook location and quality; garlands on light boxes – safety considerations; wreaths versus stickers; could assist in communications and distribution but not fund; spread of businesses; would businesses value wreath if just provided – more potential in future years to subsidise a percentage if businesses also contributed and reused items for a number of years; benefit of this versus additional activation activities to encourage increased spending in Central Geelong.

1. Evaluation – Food Truck Friday

JR presented the Food Truck Friday evaluation and plans by Council for continuation of Food Truck Fridays – First Friday of every month from October 2014 to March 2015. Increased local content.

1. Executive Officer Report

JR presents EO report.

BK – Noted thatthere are functions following each Deakin Graduations as well as photosand this impacts on people’s ability to go to dinner/ lunch after the event.

Section C– Confidential Matters

Nil.

10.Confidential Matters

Nil confidential matters

Section D – For information

11.General Business

JR –Tourism Greater Geelong and Bellarine now replaces Tourism Geelong and Kevin Robe will continue as the representative –Terms of reference will need to reflect this new name and the change request will go to Council.

We will be calling for a new business representative for the committee to replace Tom Foney as Strip retail/ business representative in our next newsletter and in City News.

Next Meeting scheduled for:

Tuesday 16thSeptember 2014

7.30am – 9.00am

Venue: CGM Office, 100 Brougham Street Geelong

9.00am Meeting close

Action List – May 2014