Media Literacy Commercial Project

Media Literacy Commercial Project

Commercial Project Rubric

Exemplary / Accomplished / Developing / Beginning
40pts / 35-32pts / 31-28pts / 27-0 pts
Quality of commercial / Media Presentation of persuasive topic explicitly appeals to ethos, pathos, and logos. / Media Presentation of persuasive topic appeals to ethos, pathos, logos. / Media Presentation of persuasive topic somewhat appeals to ethos, pathos, or logos. / Attempting or no evidence that the ad appeals to any strategies.
Techniques / At least one other persuasive technique is explicitly used in the commercial. / At least one other persuasive technique is used in the commercial. / At least one other persuasive technique is attempted in the commercial. / No other persuasive techniques are used in the commercial.
Target Audience / Based on the commercial, it is very clear what the intended target audience is. / Based on the commercial, it is likely to pick the intended target audience. / Based on the audience, it is slightly possible to pick the intended target audience. / Based on the commercial, there is no way to tell what the intended target audience is.
Script / The script does an excellent job at advertising the product in a clever, catchy way. / The script is does a good job at advertising the product. / The script does an adequate job at advertising the product. / The script does a poor job at advertising the product.
Overall Effectiveness / Every element of the ad was persuasive and added strength. / Some elements of the ad were persuasive and added strength. / There may have been one element of the ad that was persuasive and added strength. / The ad was weak and failed to persuade.
Overall Effort / Effort very obviously shown in ad. / Good effort can be seen in ad. / Could have shown more effort in work. / Appears the ad was done last minute.

Student:

Total Points______