Summary of Account Activities

October 2012 – April 2013

Below is a summary of William Mills Agency account activities on behalf of RES.NET produced fromOctober 2012 through April 2013. This document summarizes our activities and can be used to evaluate and measure our team’s goals, identify areas of focus and guide us moving forward.

While impossible to determine an exact article value, relative values can be measured using standard valuation tools. The above values are calculated using each publication’s advertising rates for an advertisement of equal size to the coverage multiplied by three. The multiplier accounts for editorial third-party endorsement since articles are more trusted and more frequently read. A multiplier of three is a conservative estimate comparative to other public relations firms.

Article Total: $417, 387

Average number of articles: 10 per month

Completed press releases

Releases

/

Date

RES.NET Offers Halloween Themed Contest for Agents / Oct. 15
RES.NET Adds Custom Tasking Functionality to Short Sale Portal / Oct. 21
RES.NET Enhances Short Sale Portal To Meet AG Settlement Requirements / Nov. 7
RES.NET Adds Prelist Functionality to Buyer Portal / Nov. 13
RES.NET Introduces Offer Submission Link Tool, Enables Agents to Post Offers to MLS / Dec. 11

RES.NET Platform Now Supports Traditional Real Estate Market

/ Dec. 18
New Vista Asset Management Selects RES.NET as REO Platform / Feb. 7
RES.NET Agent Platform To Let Agents Order Services, e-Sign Documents For Default and Traditional Transactions / Feb. 13
RES.NET Brings Advanced Technology to RE/MAXAgents / Feb. 21
RE/MAX, RES.NET Experience Success at Annual R4 Convention / March 26

Interviews facilitated

Reporter

/

Publication

/

Date

/

Topic

Phil Hall / Servicing Management / Oct. 11 / Default servicing
Tony Garritano / Progress in Lending / Oct. 22 / In person at MBA Annual, custom tasking
Mark Fogarty / Sourcemedia / Oct. 22 / In person at MBA Annual, custom tasking
John Adams / Bank Technology News / Nov. 16 / Prelist functionality – interview with RES.NET and follow up interview with Gil Manzuri
Paul Hagey / Inman News / Dec. 3 / Prelist functionality
Amilda Dymi / Mortgage Servicing News / Jan. 30 / Email interview, short sales
Paul Hagey / Inman News / Feb. 7 / Partner interview, Brian Hurley of New Vista
Austin Kilgore / Mortgage Technology / Feb. 19 / In person meeting at MBA Servicing, company updates
Kerri Panchuk / Housing Wire / Feb. 20 / In person meeting at MBA Servicing, company updates, functionality for agents
Evan Nemeroff / National Mortgage News / Feb. 20 / In person meeting at MBA Servicing, company updates, default market
Megan Hopkins / Housing Wire / March 5 / Follow up from MBA Servicing, RES.NET expansion into Canada
Les Christie / CNN Money / May 9 / Pocket listings vs. prelisings

Media placement highlights

Date / Publication/Source / Title
October
October / DSnews / Short Sales Gaining Traction
Oct. 10 / National Mortgage News / RES.NET Promoting Change to its Short Sale Portal
Oct. 18 / RIS Media / RES.NET Offers Halloween-Themed Contest For Agents
Oct. 22 / National Mortgage News online / RES.NET Promoting Change to its Short Sale Portal
Oct. 22 / Managing REO / RES.NET Promoting Change to its Short Sale Portal
Oct. 23 / MortgageOrb.com / RES.NET Adds Custom Tasking Functionality to Short Sale Portal
Oct. 23 / National Mortgage Professional / RES.NET Upgrades its Short Sale Portal
Oct. 23 / MBA NewsLink / RES.NET Adds Custom Tasking Functionality to Short Sale Portal
Oct. 25 / Mortgage Technology online / RES.NET Promoting Change to its Short Sale Portal
November
Nov. 7 / HousingWire online / RES.NET Improves Short Sale Portal
Nov. 7 / MortgageOrb.com / Dealing With Declining REO Volume **
Nov. 7 / DSNews.com / RES.NET Enhances Short Sale Portal
Nov. 7 / HousingWire online / RES.NET Improves Short Sale Portal to Meet AG Settlement Guidelines
Nov. 8 / MBA NewsLink / RES.NET Upgrades Short Sale Portal
Nov. 13 / Active Rain / RES.NET Now Offers Advertising for Prelisted aka Premarket
Nov. 13 / HousingWire online / RES.NET Adds Prelist Option to Buyer Portal
Nov. 13 / Origination News online / RES.NET Change Gives Access to Pre-MLS Listings
Nov. 13 / Mortgage Servicing News online / RES.NET Change Gives Access to Pre-MLS Listings
Nov. 13 / Mortgage Servicing News online / Has Faith Been Lost in REO? **
Nov. 14 / Progress in Lending / Reaching Out to Potential Home Shoppers
Nov. 14 / Managing REO / Has Faith Been Lost in REO? **
Nov. 14 / RIS Media / RES.NET Adds Prelist Functionality to Buyer Portal
Nov. 15 / MBA NewsLink / RES.NET Adds Prelist Functionality to Buyer Portal
Nov. 21 / American Banker / Portals Offer Peek at Bank-Owned Properties
Nov. 21 / Bank Technology News online / New Portal Provide Sneak Peek at Bank-Owned Properties
Nov. 21 / Mortgage Technology online / New Portal Provide Sneak Peek at Bank-Owned Properties
Nov. 28 / Managing REO / New Portal Provide Sneak Peek at Bank-Owned Properties
December
December / HousingWire / RES.NET Improves Short Sale Portal to Meet AG Settlement Guidelines
December / Mortgage Banking / RES.NET Enhances Short Sale Portal, Ensures Users Meet AG Settlement Guidelines
December / National Mortgage Professional / Changing Technology Mindsets for Growth in 2013 **
Dec. 6 / Inman News / RES.NET Lets Buyers Search for ‘Prelisted’ Homes
Dec. 11 / DSNews.com / RES.NET Releases Tool to Manage Negotiations, Offers
Dec. 11 / Origination News online / Offers Submission Link Tool Results in Faster Closings
Dec. 11 / Mortgage Technology online / Offers Submission Link Tool Results in Faster Closings
Dec. 11 / Business Week online / RES.NET Introduces Offers Submission Link Tool, Enables Agents to Post Offers to MLS
Dec. 12 / RIS Media / RES.NET Introduces Offers Submission Link Tool, Enables Agents to Post Offers to MLS
Dec. 12 / Managing REO / Offers Submission Link Tool Results in Faster Closings
Dec. 18 / RIS Media / RES.NET Platform Now Supports Traditional Real Estate Market
Dec. 18 / MortgageOrb.com / RES.NET Expands Platform for Retail Real Estate
Dec. 18 / Realty Biz News / Res.NET Adds Traditional Real Estate Market Support to its Platform
Dec. 20 / MBA NewsLink / RES.NET Modifies Platform to Support Traditional Real Estate
Dec. 20 / Progress in Lending / It’s Not Just All About Defaults
January
January / DSNews / RES.NET Enhances Short Sale Portal
February
February / DSNews / RES.NET Platform Evolves To Serve Traditional Real Estate Market
Feb. 1 / Secondary Marketing Executive / Platform Expanded to Retain Market
Feb. 1 / MBA NewsLink / Executive Q&A: Todd Mobraten
Feb. 5 / MBA Servicing NewsLink / Executive Q&A: Todd Mobraten
Feb. 5 / HousingWire online / New Vista Selects RES.NET REO Platform
Feb. 6 / Mortgage Servicing News online / New Vista Expands Upon RES.NET Relationship
Feb. 6 / Mortgage Technology online / New Vista Expands Upon RES.NET Relationship
Feb. 7 / Inman News / REO Management Firm Chooses RES.NET Platform
Feb. 8 / MBA NewsLink / New Vista Asset Management Firm Selects RES.NET as REO Platform
Feb. 12 / DSNews online / RSE.NET Unveils Plans to Upgrade Agent Portal
Feb. 13 / National Mortgage Professional / RES.NET Launches New Platform to Order Services
Feb. 13 / MBA NewsLink / RES.NET Upgrades Agent Portal
Feb. 20 / National Mortgage News online / RE/MAX, RES.NET Joining Forces
Feb. 21 / HousingWire online / RE/MAX Agents Given Direct Access to RES.NET Platform
Feb. 21 / MortgageOrb.com / RE/MAX Agents to Access RES.NET Platform
Feb. 21 / National Mortgage Professional / RES.NET to Utilize Advanced Tech to Aid RE/MAX Agents
Feb. 22 / PYMNTS.com / RES.NET Brings Advanced Technology to RE/MAX Agents
Feb. 22 / Inman News / RE/MAX Agents Gaining Access to RES.NET Platform
March
March / Mortgage Servicing News / How Servicer- Realtor Exchanges Can Boom or Bust Short Sales
March / HousingWire / The Time to Tackle Technology is Now **
March 5 / HousingWire online / EXCLUSIVE: RES.NET Gets Ready to Go Global
March 8 / Mortgage Servicing News online / Valuations Remain Essential As Housing Market Recovers **
April
April / Mortgage Servicing News / How Rapidly Could The Short Sale Opportunity Close?
April / Mortgage Technology / Top 50 Service Providers
April / DSNews / RES.NET Unveils Plan to Upgrade Agent Portal

** Indicates a RES.NETbylined article

Upcoming editorial placements, interviews

Publication / Topic /

Expected Publication Date

RE/MAX newsletter / How to differentiate yourself this listing season / May 23 & 28
RE/MAX newsletter / Streamline the transaction process and close deals faster / June
Mortgage Servicing News / Interview with Amilda Dymi on May 30, electronic documents / Early June
Mortgage Servicing News / Blog, topic TBD, Due June 14 / Late June
RE/MAX newsletter / TBD / July

Award submissions & other account activities

Activity / Deliverable, Status
HousingWire ReTech 50 / Completed, Won
Mortgage Technology Top Service Provider / Completed, Won
Customer communications / Drafted letter regarding changes to membership tiers
RE/MAX R4 / Presentation preparation, conference support, media training with Katherine, Rob
Website revision / Reviewed homepage copy, provided guidance on wording to reflect company messaging
Advertisement assistance / Review of ad to reflect company message
C.O.R.E. Technology / Assistance with definition, use in materials

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