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Maserati at THE Detroit Auto Show with 2014 sales record
Continuing the unstoppable momentum of 2014, a year which was the most successful in the Trident’s century-long history, Maserati is presenting its model range at Detroit’s 2015 North American International Auto Show (NAIAS), with emphasis on the traditional blend of sports performance and ‘Made in Italy’ exclusivity. The brand is also unveiling the significant global sales results record achieved in 2014.
Record Sales in 2014
In 2014, Maserati sold approximately 36,500 cars worldwide, an increase of 136% compared to 2013 and almost 6 times the sales figure for 2012. There was growth in all the main markets in which Maserati operates: the major milestone was achieved thanks to the sales volumes generated by the Ghibli, the brand’s first E segment executive saloon, followed by the Quattroporte, the luxury flagship saloon, and the exclusive range of GranTurismo and GranCabrio sports cars.
23,500 Ghiblis were delivered to the network, while the figure for the Quattroporte was 9,500 units. The total was completed by 3,500 units of the GranTurismo and GranCabrio models.
The American market, with 14,690 units and growth of 110% compared to 2013, confirmed its status as Maserati’s biggest market in 2014, with sales boosted by the Ghibli and Quattroporte versions equipped with the 410 HP Twin Turbo engine and Q4 all-wheel drive.
The second largest market in terms of volume was China, with 9,400 units and growth of 148% compared to 2013; the best-selling Quattroporte and Ghibli versions were those with 330 HP Twin Turbo engine and rear-wheel drive.
In spite of the widespread economic instability, Europe also recorded a large rise of 153% compared to 2013, with no fewer than 6,360 units sold. The market leading Quattroporte and Ghibli versions were the rear wheel drive versions with the 275 HP V6 Turbo Diesel engine.
Performance in the Asia-Pacific area (excluding China) was excellent, with 4,000 units, representing a 206% increase over 2013, including a 199.3% increase in the Australian market.
The results achieved in the Middle East were also very impressive, with 2,050 units sold and a growth of 144% compared to 2013.
Detroit Auto Show
At Detroit this year, made-to-measure craftsmanship hits the road with the North American premiere of the Maserati Ghibli Ermenegildo Zegna Concept, which takes the stage alongside the stunning Alfieri 2+2 concept and the sumptuous yet versatile all-wheel-drive 2015 Maserati Quattroporte S Q4, now offered with a wider selection of product enhancements including new exterior colours, added content and trim options.
The Maserati Ghibli Ermenegildo Zegna Concept is the natural evolution of the partnership between these two historic Italian brands following last year’s very successful launch of the Maserati Quattroporte Ermenegildo Zegna Limited Edition (which was limited to one-hundred units). With Ghibli now leading the Trident’s success in North America, as the top selling U.S. model within the Maserati range, it was the perfect choice for the marque’s latest concept design innovation.
Trivero-based fashion house Ermenegildo Zegna conceptualized the bespoke Ghibli S Q4 in close collaboration with Maserati’s design and engineering team, applying unique content and material applications never seen before. The result is a saloon with a dynamic and contemporary look, fashioned for the detail-oriented enthusiast and tailored for connoisseurs of luxury. The Ghibli Zegna serves to give renewed life to a current product, and features an exclusive new colour, Azzurro Astro and 20” wheels in a colour developed ad hoc. The interior has been designed to offer the ultimate in style and distinction, with Zegna-inspired materials and trims with special contrast colour combinations using the finest Italian leather and 100% Italian natural fabrics.
The Maserati Alfieri is a cutting-edge 2+2 concept that has toured the globe to much praise from collectors, press, customers and enthusiasts alike. Created to celebrate the Maserati Centennial, Alfieri explores the stylistic heritage of the brand and anticipates future design trends. The Alfieri reveals a sportier nature than the current GranTurismo model, re-establishing Maserati's racing DNA. Maserati has confirmed that the Alfieri coupe will be introduced in 2016, with an Alfieri convertible to follow thereafter.
Also displayed on the stand is the MY 2015 Quattroporte S Q4, which is now offered with a wider selection of product enhancements including new exterior colours, added content and trim options. This winter season, Quattroporte S Q4, equipped with all-wheel drive capabilities, continues to fuel the brand’s rapid growth in North America together with the appeal of the signature GranTurismo coupes and convertible models and entry level Ghibli saloon.
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About Maserati SpA
Maserati is an Italian luxury car manufacturer which was established on December 1, 1914, in Bologna (Italy) by its founder Alfieri Maserati and his brothers. Their passion and talent contributed to the company DNA: innovation, excellence, and challenge, which are reflected in the brand’s claim “The absolute opposite of ordinary”. Today, the company's headquarters and main production location are in Modena (Italy). A second state-of-the-art production location, based on the highest quality standards of the World Class Manufacturing (WCM) concept, was inaugurated in Grugliasco, near Turin (Italy), in 2013. Maserati has been owned by the Italian car giant Fiat S.p.A. since 1993.
Its emblem, the trident, was inspired by the fountain on the Piazza del Nettuno in the center of Bologna (Italy). It is a symbol that ties together the brothers, their hometown, and the artistry and craftsmanship for which Bologna and Emilia-Romagna are known.
Through major investments into product development, production facilities as well as its worldwide dealer network, Maserati has hit a turning point. In addition to the successful GranTurismo and GranCabrio ranges, the latest generation of Maserati’s flagship sedan, the Quattroporte, and the new sports executive sedan, the Ghibli, provide the cornerstones to the brand’s strategy of producing some 50,000 units annually and gaining a significantly strengthened presence in the global luxury car market.
For 2013, Maserati posted a 148% increase in shipments to 15,400 vehicles, driven by the success of the new Quattroporte and Ghibli models. Its major markets include the USA (2013: 6,900, plus 138%), China (2013: 3,800, plus 334%), Europe (2013: 2,500, plus 133%) as well as Asia-Pacific (2013: 1,300, plus 52%) and the Middle East (2013: 750, plus 81%). For 2013, the company posted revenue of €1,659 million (plus 120%) and a trading profit €171 million (plus €114 million).
About European Automotive Imports
European Automotive Imports (EAI), trading as Maserati Australia and New Zealand, was appointed as the distributor of Maserati, its products and services in Australia and New Zealand in 2005, starting operations on 1 October that year, initially from offices in the Sydney suburb of Homebush before moving, in 2010 to its present offices in Waterloo. The company also took over the New South Wales retail Maserati representation from 1 October 2005, initially as Italia Motori until the completion of the new facility in Waterloo as both home to EAI and the new dealership, Ferrari Maserati Sydney, which opened its doors in 2010. From 2013 EAI has also controlled the Maserati retail outlet ‘Maserati Auckland’ in New Zealand. In addition to offices for EAI Maserati dedicated showroom and workshop facilities, the Waterloo facility also provides a state of the art training facility for both technical and sales training. EAI has a fully computerised parts facility in Sydney to ensure fast and efficient distribution of parts and accessories.
EAI is a private company wholly owned by its Executive Chairman, Neville Crichton, and it is not a subsidiary of any of Mr Crichton’s other companies. Maserati Australia and New Zealand is headed by Glen Sealey, who took over as General Manager in 2010, and who has overseen a doubling of team responsible for Maserati in Australia and New Zealand. These include Bilgen Tug, National Marketing and Public Relations Manager; David Weihen, National Aftersales Manager; Alex Ball, National Sales Manager and Angelo Ruberto, General Manager of Ferrari Maserati Sydney.
Following its appointment, EAI set about a major renewal of its dealer group, with all-new dealerships opening in Brisbane (2006), Melbourne (2008), Perth (2008), Sydney (2010), Adelaide (2013) and Auckland (2013) with major refurbishments in Sydney, Adelaide and Auckland prior to new facilities opening. In addition, Christchurch opened initially as a Maserati service centre bringing the marque officially to the South Island of New Zealand in 2008 and this was expanded to a full dealership in 2013. In Maserati’s centenary year these dealerships will be joined by a second dealership each in Sydney and Melbourne to serve the growing customer base and, in 2016, another dealership in Queensland.
EAI has consistently grown Maserati sales in Australia with its annual best in 2008 with a total of 201 units until 2014 when EAI recorded 401 sales in Australia. With arrival of new products, EAI plans to take Maserati to an annual sales figure of 1500 by 2016.
For further information, please contact
Glen Sealey
/ Tel: +61 2 8577 8070General Manager / Fax: +61 2 8577 8079
Maserati Australia and New Zealand / E:
Release Number: Maserati_514
Date of release: 9/11/2018 8:17:50 AM