Fernando Gamarra
200w, 98th St, Apt. 2E
New York, New York 10025
(631) 860-8428

MARKETPRO, General Management, Marketing and Sales Consultant New York, Feb. 2000-Present

  • Strategy, Marketing and Sales development/organization/planning/delivery for financial services and CPG’s
  • Market analysis, segmentation, positioning, territory assignment and project management leadership
  • Global Brand Marketing, from brand creation to 360 executions; advertising,brand associations, PR
  • High caliber account management: B2B, B2C; Corporate stakeholders, outside services agencies
  • Business plan, budgets and cash flow know how, results driven
  • Team leader in new product and services development with integrated marketing strategies and plans
  • Media - traditional and virtual; on street, on premise and on line – mobile and social; community outreach

BANCO GANADERO, Marketing Vice President Santa Cruz, Bolivia Feb. 2005-Sep.2010

  • Responsible for strategy development/execution; headed image overhaul; defined objective target segments
  • Responsible for work with research, advertising, media management and corporate communication agencies
  • Conceived, directed and delivered new technology initiatives in BI, Telemarketing, BSC and CRM
  • Developed high impact sales model - corporate, small biz, private and mass consumer banking
  • Headed new product development, launching integrated campaigns in dozens of bank services
  • Results: 2006, 100% growth in NIAT; 67% jump in 2007; 100% again in 2008, 50% growth 2009 and 2010

BANCO BISA, Commercial and Marketing Vice President La Paz, Bolivia, Aug. 2001-Jan.2005

  • Chief executive responsible for marketing strategy development and implementation
  • Headed business research, company and business group advertising and corporate communication
  • Lead new product development and relaunchedfinancial services for businesses and consumers
  • Launched e-banking, Call center, mobile banking and ideation/development of CRM
  • Worked complete Corporate Communication plan, including press relations, community and opinion leaders
  • Results: Best in “Customer Satisfaction”, “Best Bank to do Business” and “Strongest Bank Brand ”

THE COCA-COLA COMPANY, Worldwide Olympic Manager Atlanta, Aug.1997-Jan.2000
  • Managed Sydney 2000 Olympic Games master plan coordinating 21 functional managers and 35 projects. Release of brand strategies, tools, promotions to 200+ countries. Four year budget of USD85 million.
  • Account management: 60 NOC Presidents and Secretary-Generals worldwide
  • Created, developed and launched the first global sport property Intranet site for online field support.
  • Developed customer relationship model based on Olympic program partners and sponsors

THE COCA-COLA COMPANY,Project General Manager Dec. 1996-Jul.1997
  • Managed Copa America held in Bolivia, the most important marketing asset after FIFA World Cup.
  • Host country activation:Hospitality Program. Sites in 3 cities and 500 guests; Coca-Cola/Football theme park; Created 1st Coca-Cola/Football Cup; 800 schools; Press Photo Contest; non-paid daily brand coverage
  • Delivered 18% growth in 1997 and following year new admin reaped an outstanding 40% growth.

THE COCA-COLA COMPANY, External Affairs & Human Resources Manager Aug. 1995-Jul. 1997
  • Account management of key constituents, including government, media and community leaders
  • Implemented compensation, benefits planning and admin policies. Established Peak Performance practices

SISTEMAS PERSONALES IBM, Founder & General Manager La Paz, Bolivia, Feb. 1987-May 1995

  • Authorized IBM dealer in Bolivia. Lead a team of 4 managers with a total of 40 employees. Won "Most Significant Order in Latin America" in 1988. Won Distinguished IBM Dealer 1988-92 and 1994.

EDUCATION AND SKILLS:

MBA: University of Maryland, College Park -Fulbright scholar, Concentration in Finance
BA:University of Arkansas, Fayetteville -Political Science and Economics, National Honor Society
New York University, New York -New Media Marketing, SEM/SEO, Social media
Languages: Fluent Spanish. basic Portuguese and French; learning Italian
Computer Skills: MS Office, Outlook, Business Intelligence, Project, Sales, CRM, Balanced Scorecard
Other: Competitor 1992 Barcelona Summer Olympic Games in Skeet