Marketing to Fight Women S Homelessness

Marketing to Fight Women’s Homelessness

Spring, 2017

Portland State University

CRN:64108

Science & Education Center 152

Syllabus is subject to change as necessary

Instructor:Kristin TeigenJulia Delgado

(971) 998-7237 (503) 995-2675

Community Partner Contact:Katie O’Brien, Development Director

(503) 997-5277

Course Schedule:Monday and Wednesday, 11:30 – 1:20

April 3, 2017 –June 17, 2017

Office Hours: Monday or Wednesday, after class, by arrangement

Welcome!

Course Description:This Capstone focuses on the issues of homelessness, housing policy and issues of women in poverty while partnering with Rosehaven, a women’s day shelter.

Rosehaven is a women’s day shelter which welcomes women off the street and addresses needs by offering life sustaining services and assistance. Students will support the work of Rosehaven by providing marketing support for its annual Reigning Roses Walk, which helps create awareness and raise support to serve 2,400 people annually, as well as several other projects of your choice.

Student Learning Objectives - At the end of the course, students will be able to:

Demonstrate an understanding of the history of the housing crisis in Portland.
Critical thinking, social and ethical responsibility, variety of human experience

Demonstrate an understanding of the unique factors involved in both creating women’s homelessness and perpetuating the dangers faced by homeless women
Critical thinking, social and ethical responsibility, variety of human experience

Identify and analyze the traditional barriers to housing stability for women, particularly women of color,
Critical thinking, social and ethical responsibility, variety of human experience

Identify positive solutions and the importance of bridge assistance such as the type that Rose Haven provides.
Critical thinking, social and ethical responsibility, variety of human experience

Connect realities of homeless women to positive marketing for change, and increase students’ abilities to think through and apply concepts to practical action
Critical thinking, social and ethical responsibility, variety of human experience

Understand anti-oppression development/fundraising models.
Critical thinking, variety of human experience

Create and assist in implementing a fundraising/marketing walk that will spread knowledge in our community and raise essential support.
Critical thinking, social and ethical responsibility

Attendance Policy

Students may have two excused absences. Beyond that, your grade will be dropped by one completegradefor the next absence, and then again dropped per two absences. Students are expected to be fully prepared, having read the required materials and be ready for discussion, prior to each class.

Grading Criteria

Quiz – No Blue Book Necessary (10%)

Community Service –
Assigned projects25%
Completed hours25%

Students are required to submit hours every Monday.We will have a discussion/time for teams every class time. Important Note: While project and hours each comprise 25%, you can’t have one without the other. Both are required for the grade.

Class Participation20%

Participation will be based upon in-class reflections, timely arrival to class, and respectful participation in the class discussions.

An individual final paper that will document your knowledge and reflect upon theissues of homelessness, policies and realities of homelessness, making connections between the two. A guide for the paper will be handed out near the beginning of the course and students are highly encouraged to hand in a draft for review.

Finalpaper20%

NOTE: If there are questions about an assignment, please ask them before the due date. We are happy to be flexible about dates if there are concerns or confusion, but only if you contact us before the project is due. Otherwise, the assignment will not be accepted.

Finally, in an effort to maintain a fun, engaged atmosphere free of distractions and interruptions, please turn off or silence your cell phones, close laptops and remove smart watches before entering the classroom and give your full attention to the class at hand. Please do not text, IM, tweet, phone, surf the Internet, or email while in class. Also, I understand that taking notes on a laptop is convenient for many, but they can be distracting to the class overall, so please use other methods to take notes.

Readings

Butler, Grant. “Rose Haven Gives Abused Women a Safe Place.” November 07, 2013.

City of Portland.“State of Housing 2016.”City of Portland, Portland Housing Bureau. 2015. 1-144

Coalition of Communities of Color. “Native American Community in Multnomah County: An Unsettling Profile.” Coalition of Communities of Color. 2011.

Coalition of Communities of Color. Philanthropy and Communities of Color in Oregon. Portland, OR: Portland State University, 2011. Available at .

Ehrenreich, Barbara. “How America Criminalized Poverty.” The Guardian. (August 10, 2011).

Farley, Melissa, et al. “Garden of Truth: The Prostitution and Trafficking of Native Women in Minnesota.” Minnesota Indian Sexual Assault Coalition and Prostitution Education and Research. 2011.

Griffin, Anna. “Our Homeless Crisis.” Oregonian. January 17, 2015.

Griffin, Anna. “Our Homeless Crisis: For Women, few services and plenty of danger.” Oregonian. January 24, 2015. Available at

Home for Everyone. “Housing Workgroup: Action Plan.” Home for Everyone. March 3, 2015.

Klein, Kim. Fundraising for Social Change. Oakland, CA: Chardon Press, 2000. Revised edition.

Oregon Commission for Women. “The Oregon Commission for Women: The Status of Women in Oregon.” (2013) 1—26.

Manning, Rob. “Portland’s Leaders Support Anti-Displacement Policies. Oregon Public Broadcasting. July 29, 2015.

Nianias, Helen. “As Rental Prices Rise, Women Stay in Bad Relationships to Survive.” Feb. 16, 2016.

The National Center on Family Homelessness. “The Characteristics and Needs of Families Experiencing Homelessness.” July 2011.

NW Pilot Project. “The Affordable Housing Gap in Portland and Multnomah County. NW Pilot Project. 2016.

Ruiz, Maria Elena, Tykesha Thomas, Carlos Contreras, and Rebecca Glaser. "Latinas and Black Women's Stories: Preliminary Views on the Path to Homelessness." CSW Fall 2013 Newsletter (2013). Available at

Schmidt, Brad “Portland Housing Audit shows Blacks, Latinos face discriminatory barriers” Oregonian, April 21, 2015.

Smock, Kris. “A Point in Time: Count of Homelessness in Portland/Gresham/Multnomah County, Oregon.” Welcome Home Coalition, 2015. Available at

Thurston, Wilfreda E., et al. "Pathways into and out of homelessness: Domestic violence and housing security for immigrant women." Journal of Immigrant & Refugee Studies 11, no. 3 (2013): 278-298.

Urban League. “State of Black Oregon.” (2015)

Welch-Lazoritz, Melissa L., Les B. Whitbeck, and Brian E. Armenta. "Characteristics of Mothers Caring for Children During Episodes of Homelessness." Community Mental Health Journal (2014): 1-8. Available at

Women’s Foundation of Oregon. “Count Her In.” No date available.

Women’s Law, “Housing Law” Updated July 2, 2015. Available at

Zielinski, Alex. “Sex, lies and homelessness.”Street Roots. November 20, 2012.

Community Service

Students are expected to complete 30 hours total of community service. The only two required activities will be the reflection described on the first day and participation in the Reign of Roses March on Sunday, May 14th from 9:30 – 1:30. The rest of the work can be completed in project-specific teams and/or on your own.Opportunities will be discussed in depth in class.

First drafts of projects will be due on May 22nd. Final draftsare due on June 14th.

Classroom Demeanor and Courtesy

The issues raised in this class may be deeply felt and controversial. Diversity of opinions and perspectives are encouraged, and disagreements may occur. It is expected that in learning about poverty, sexism and racism, some may feel uncomfortable. In order for this process to be fruitful, our conversations must be respectful. Disruptive, insulting or offensive behavior has no place in an inclusive and supportive learning environment. Students engaged in such behavior will be asked to leave.What is asked most fundamentally in this class is that we all come with open hearts and open minds to the experiences of others.

Course Schedule

April 3rd

Course Introduction
Overview of the Community Partner Organizations

Reading for Next Class: Ehrenreich, Barbara. “How American criminalized poverty.” The Guardian. (August 10, 2011).

Community Service due next Monday, April 10:Write a two page reflection on your impressions and on societal stereotypes of the houseless. How does our society treat those without homes?

April 5th

Reflections on Ehrenreich Reading
Selection of Service Projects & Groups

Reading for Next Class: Smock, Kris. “A Point in Time: Count of Homelessness in Portland/Gresham/Multnomah County, Oregon.” Welcome Home Coalition.(2015). Pages 1-30

April 10th

Discussion of Student Reflections and Reading: What are our impressions of homelessness? Where do they come from?
How do we define homelessness
How do we count homelessness?

Reading for next Class:

April 12th

Partner Site Visit

Reading for Next Class: Smock, Kris. “A Point in Time: Count of Homelessness in Portland/Gresham/Multnomah County, Oregon.” Welcome Home Coalition, 2015. Pages 31-60

April 17th

Current realities of homelessness – overview of “A Point in Time”
Root Causes of Housing Instability

Reading for Next Class: Klein, “Fundraising for Social Change,” Chapter 4, 14, 11-13.

April 19th

Direct Mail/E-Fundraising
Marketing

Reading for Next Class: Institute for Women’s Policy Research. “The Status of Women in Oregon 2015: Highlights.” No date available.

Women’s Foundation of Oregon. “Count Her In.” No date available.

Women’s Law, “Housing Law” Updated July 2, 2015.

Griffin, Anna. “Our Homeless Crisis: For Women, few services and plenty of danger.” Oregonian. January 24, 2014.

April 24th

Women in Poverty
Introduction to specific Issues of Women’s Poverty and Homelessness

Reading for Next Class: Klein, “Fundraising for Social Change,” Chapters 28-31, Chapters 8-10

April 26th

Events
Social Media/eMarketing

Reading for Next Class: The National Center on Family Homelessness. “The Characteristics and Needs of Families Experiencing Homelessness.” July 2011.

National Network to End Domestic Violence. “Domestic Violence, Housing and Homelessness.” No date given.

Nianias, Helen. “As Rental Prices Rise, Women Stay in Bad Relationships to Survive.” Feb. 16, 2016.

Welch-Lazoritz, Melissa L., Les B. Whitbeck, and Brian E. Armenta. "Characteristics of Mothers Caring for Children During Episodes of Homelessness." Community Mental Health Journal (2014): 1-8.

Zielinski, Alex. “Sex, lies and homelessness.”Street Roots. November 20, 2012.

May 1st

Women’s Issues in Homelessness, continued -- Domestic violence and mothering.
Sex work and homelessness

Reading for Next Class: Klein, “Fundraising for Social Change,” Chapters 18 – 22, 23

Urban League. “State of Black Oregon.” (2015) 1-100.

May 3rd

Thank you note and major donor cultivation
Databases and other systems

Reading for Next Class: Urban League. “State of Black Oregon.” (2015). 100-200

May 8th

History of African American Displacement in Oregon
Women of Color: Current Conditions for African Americans and Homelessness

Reading for Next Class: Coalition of Communities of Color. Philanthropy and Communities of Color in Oregon. Portland, OR: Portland State University, 2011. All Pages.

May 10th

Philanthropy in Oregon
Grants

Reading for Next Class: None! Prepare for the Walk!

May 15th

Reflection on Walk
Service Project Updates
Paper Assignment

Reading for Next Class: None! Study for the Quiz

May 17th

Quiz
Legacy Programs
Special Projects

Reading for Next Class: Ruiz, Maria Elena, Tykesha Thomas, Carlos Contreras, and Rebecca Glaser. "Latinas and Black Women's Stories: Preliminary Views on the Path to Homelessness." CSW Fall 2013 Newsletter (2013).

Thurston, Wilfreda E., Amrita Roy, Barbara Clow, David Este, Tess Gordey, Margaret Haworth-Brockman, Liza McCoy, Rachel Rapaport Beck, Christine Saulnier, and Lesley Carruthers. "Pathways into and out of homelessness: Domestic violence and housing security for immigrant women." Journal of Immigrant & Refugee Studies 11, no. 3 (2013): 278-298.

Coalition of Communities of Color. “Native American Community in Multnomah County: An Unsettling Profile.” Coalition of Communities of Color. 2011. Pages 1-11 and 23-40.

May 22nd Draft Paper Due Today

Women of Color: Native, Latino and Immigrant Women’s Homelessness
Homelessness and Children

Reading for Next Class: Griffin, Anna. “Our Homeless Crisis.” Oregonian. January 17, 2015.

May 24th

Fair Housing

Reading for next Class: Manning, Rob. “Portland’s Leaders Support Anti-Displacement Policies. Oregon Public Broadcasting. July 29, 2015.

NW Pilot Project. “The Affordable Housing Gap in Portland and Multnomah County. NW Pilot Project. 2016.

Home for Everyone. “Housing Workgroup: Action Plan.” Home for Everyone. March 3, 2015.

City of Portland. “State of Housing 2015.”City of Portland, Portland Housing Bureau. 2015. 1-128

May 29th

No Class! Memorial Day Holiday

May 31

Ending Homelessness: Policies that Work

June 5th

Bringing it All Together – The Work of Ending Women’s Homelessness

June 7th

Final Project Presentations
Summary of Course

Disability Access Information

If you require accommodations: (e.g. special seating, interpreter, note-taker, etc.) please inform us immediately. Students with disabilities should register with the PSU Disability Resource Center (503-725-4150), TTY or Relay 503-725-4178) to document their need for accommodations and obtain support services. We will work with you to arrange the support you need in this class.

Food Insecurity

No one should go hungry while trying to learn. For information on food assistance and other resources please visit:

Smoke Free Campus

You can’t smoke, chew or vape anywhere on campus; Portland State has gone completely smoke and tobacco free.

Academic Integrity

In the PSU Student Conduct Code #577-031-0136: Proscribed Conduct by Portland State University, the following will not be tolerated.

Obstruction or disruption of teaching, research, administration, disciplinary procedures or others University activities, including the University’s public service functions or other authorized activities on University-owned or –controlled property, or any other location where teaching, research, administration, disciplinary procedures or other University activities take place.

All forms of academic dishonesty, cheating, and fraud, including but not limited to: (a) plagiarism, (b) the buying and selling of course assignments and research papers, (c) performing academic assignments (including tests and examinations) for other persons, (d) unauthorized disclosure and receipt of academic information and (e) falsification of research data.

In this course, plagiarism of any kind will result in not only failing the assignment, but the course in entirety.