• Fashion industries –businesses associated
  • with fashion
  • Marketing- the process of designing, improving,
  • And selling products
  • Merchandising- having right products available
  • Style- a particular version of a design
  • Personal style- when a person adopts a style that is associated with them
  • Taste- the prevailing opinion of what is appropriate for a given occasion
  • Fashion- what is popular at a given time
  • High fashion- a new style accepted by a limited number of innovative fashion leaders
  • Mass fashion- styles that are widely accepted and mass produced and sold in large quantities
  • Fad – a fashion that suddenly sweeps into popularity and then quickly disappears
  • Classic – a style that remains popular for a long period of time
  • Trend- the general direction of the movement of fashion
  • Silhouette- The overall outline of a garment
  • Detail- trimmings and versions to make the garment unique
  • Color- critical design element that includes value, hue, intensity
  • Texture- how the surface of material or fabric feels and looks
  • Straight- a basic silhouette (draw)
  • Bell shaped- a basic silhouette (draw)
  • Bustle Shaped- a basic silhouette (draw)
  • Fashion Cycle- The movement of fashion in terms of popularity with the public
  • Fashion movement- the ongoing movement of fashion through the fashion cycle
  • Fashion leaders- innovative leaders of fashion trends
  • Trickle-up- theory that the movement of fashion starts at lower income levels and moves up
  • Trickle-down- theory that the movement of fashion starts at high income levels and moves down
  • Trickle-across- theory that fashion starts among several economic classes at the same time
  • Physical Needs- fashion as a form of protection and safety
  • Psychological Needs- fashion filling the needs of security and identity
  • Social Needs- fashion fulfilling the needs of fitting in with society
  • New Look- designed by Christian Dior, late 1940s Tiny waist and full skirt
  • Hippie Style- late 60s flower power, bell bottoms, etc
  • Disco Style- 70s
  • Feminist Movement- woman wearing pants, short skirts, started in 20s
  • Image-a mental perception held by an individual
  • Branding- corporate science of adding identity
  • Niche branding- branding products to smaller, more specific markets
  • Licensing- legal right to use a brand
  • Marketing concept- the idea that businesses must satisfy customer needs and wants
  • Market Segmentation- dividing the market into smaller markets
  • Target Market- ideal or target customers
  • Demographics- measurable statistics about customer, ex: age, gender, inc
  • Geograhpics- where customers live
  • Psychographics- ideas, opinions, and attitudes of customers
  • Behaviors- reasons customers buy, how often, and brand loyalty
  • Mission statement- a written statement of a company’s goals.
  • Strategic plan- a series of goals and objectives identified by the company
  • Needs – items needed to survive
  • Wants- items wanted but not needed
  • Fast fashion – the process of quickly moving fashion from the runway to the retail stores
  • Fabrics- long pieces of cloth that designers work with to make fashions
  • Natural Fibers- fibers that exist in nature
  • Manufactured Fibers- fibers that are created by man
  • Patternmaking- creating cutting and sewing patterns of a design
  • Grading- process if increasing or decreasing the sizes of a pattern
  • Wholesale- selling large quantities to manufactures
  • Computer-aided manufacturing (CAM)- computer programs that move the garments through each phase of cutting and sewing process
  • Computer-aided design (CAD)- computer programs that help with design functions
  • Prêt-à-porter- ready to wear
  • FédérationFrançise de la Couture- institution that regulates the couture industry
  • Vendeuse- a personal sales person o f couture fashion

*Charles Frederick Worth- Father of Haute Couture

*Demi Couture- ready to wear designs produced by fashion houses but not massed produced