Marketing Principles BSAD 204 / 205

Blue Springs Dual Credit ~ Fall 2014 / Spring 2015

Ms. Shelli Ray – room 607 –

CoursePrinciples of Marketing and Business Management, Six Hours Credit

PrerequisiteMarketing I, with a “C” or better

Credit 1 unit - Practical Art

Time: MTWRF 8:20-9:10,

MWR: Lecture TF: Lab

Office Hours: Before school 6:45 am, after 2:30 and by appointment

Course Materials

Text: Marketing, 2ndEdition, by Burrow, Thompson-Southwestern

Student website to accompany text: at

Required:Binder – 1” 3-ring binder OR folder with pockets, pen/pencil, internet access

Web Based Email Account—Issuggested required for class communication.

There is never an excuse for not having work printed out to turn in.

If you are having a printer issue, email the document as an attachment in Word or Adobe format to your instructor’s school address.

If you are still having issues then put the information in the text portion of the email.

Additional Materials

Storage—One USB Flash driveis recommendedto store files.

Additional Reference Materials

FISH!Philosophy, Stephen London, Ken Blanchard

Purple Cow, Seth Godin

Other as assigned

Course Description

Principles and practices of business management are developed around the framework of the functions of planning, organizing, and controlling. Specific topics covered in Business Management 204 include: ethics, group dynamics, employee motivation, communications, decision-making, leadership and management styles, productivity, and organizational effectiveness.

Marketing Principles 205 involves the structure of marketing institutions in a global environment. The course includes analysis of marketing functions, consumer behavior, segmentation, market research, product planning, pricing, promotion, distribution and marketing strategies. Internet and electronic mail activities are integrated to develop competencies in data collection, application and task analysis.

This course is recommended for college-bound students who plan to major in any business-related field. Students may earn six hours of college credit through the Metropolitan Community College if they meet MCC prerequisites. The discounted college fee ($47.50 per credit hour, $285.00 total for your 6 hours) may be paid by check, on-line or you can be billed by MCC. A MCC application must be completed by the student. The MCC fee is required to earn the dual credit. Students will be billed directly by MCC. These two classes are intertwined throughout the school year therefore dual credit is awarded upon completion of the entire year. If a student withdraws from the class they will receive an incomplete for the MCC class and no tuition refund is available.

An additional weighted/honor point may be earned each semester. DECA, a marketing association for students, will be encouraged of all students.

Goals:

  1. Develop competent workers in and for occupational areas within marketing.
  2. To assist in the improvement of marketing techniques.
  3. Develop an understanding of the wide range of social and economic responsibilities that accompany the right to engage in marketing and business in a free enterprise economic system.
  4. Function as economically literate citizens through the development of personal consumer economic skills, knowledge of social government responsibility, and an understanding of business operation.
  5. Select and apply marketing and management skills as they relate to personal and business decision making.
  6. Communicate effectively as writers, listeners, and speakers in social and business settings.
  7. Develop leadership skills and techniques and develop future leaders in marketing and management.
  8. Develop career awareness and related skills to make viable career choices and become employable in a variety of marketing careers.

Course Outcomes: the student will be able to:

  1. Explain the meaning of ethics and social responsibility and how they relate to the individual, organizations, and society.

  1. Explain how the marketing mix elements are blended into a cohesive marketing program.

  1. Describe the strategic marketing process and the key phases: planning, implementation, and control.

  1. Explain how social forces such as demographics and culture and economic forces such as macroeconomic conditions and consumer income affect marketing.

  1. Distinguish among the different concepts of ethics and social responsibility.

  1. Describe how secondary and primary data are used in marketing, including the uses of questionnaires, observations, experiments, and panels.

  1. Recognize the differences in product life cycles for various products and their implications for marketing decisions.

  1. Calculate a break-even point for various combinations of price, fixed cost, and unit variable cost.

  1. Distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems.

  1. Select the promotional approach appropriate to a product's life cycle stage and characteristics.
11. Recognize the different roles played by transactional websites and promotional websites in multi-channel marketing.

Class Attendance/Participation

The keys to successful learning and obtaining a good grade in this class:

  • Read the chapter before class. Use each chapter’s outline to take notes while reading. It will increase the efficiency and effectiveness of your note-taking from the lecture/discussions.
  • Enhance your chapteroutline notes on during class discussions. We learn by listening, seeing, and doing. If you download material, read thechapter and write notes, listen and participate in class, add additional notesas needed, then study your test preview before each test, and study your notes – you will have not only learned much, you will do well on the tests!
  • The class lecture/discussion/exercises will highlight certain areas in the chapter - ask questions if topic is not clear

Grading

To accomplish the objectives, the course material will be presented, and evaluated through (1) Lectures/Note taking, (2) In-class discussions/team assignments, (3) Case analysis, (4) Exams (5) Outside book reading, (6) Internet activities, and (7) a research project. The lectures will supplement and advance the required readings, in-class discussions, and case analysis. Student participation is required.

Grading Scale / Grade Determination
A 90 – 100 / Exams / 40%
B 80 - 89 / Assignments / 25%
C 70 - 79 / Research/Presentation – Written Event/Book Analysis / 25%
D 60 – 69 / Class Activities/Professional Preparation / 10%
F < 60

A thought to ponder, from previous students, “It was incredible how much easier the course was when I began reading the assignmentsbefore the lecture. It was like a different course!”

Exams

Tests generally contain multiple-choice and true/false questions. The semester final exam will be an essay exam.

If you are going to miss a test, you need to contact me(email, telephone, by person) beforethe test as to the reason for missing. If I am not contacted prior to the exam, your score may reflect partial credit (remember tests are 40% of your grade and a zero/low scorewill affect your grade).

Assignments

All assignments are due on the assigned due date regardless of attendance. If you are absent the day of a test your work must still be turned in. Assignments can be turned in prior to the due date and/or can be emailed to your instructor if needed. Plan ahead.

Some assignments will be presented and turned in using an online format.

Research/Presentation

Research / Written Event

Each student will be responsible for a DECA written event. The body of the written entry will range, with a maximum of 30 pages, including an appendix, title page and table of contents. Possible categories include: Business Services, Buying and Merchandising, Hospitality & Tourism or Sports and Entertainment Marketing.

This project will be due at the end of 1st semester with intermittent checkpoints throughout the semester.

Book Analysis – Read 2 Succeed

Each student will select an outside business/marketing book. You will be responsible for an analysis of your book at 6 and 12 weeks, with a complete analysis presentation as part of the semester final. The class will discuss all books as a group. The book you select must be approved by the instructor. A book list and guidelines for your written analysis will be distributed.

Class Activities/Professional Preparation

Jaguar Den – School Store

The school store will be open before school from 7:05 – 7:20 each morning and the passing periods during lunch.

Marketing II/Marketing Principles students will be responsible for running the store during the morning shift as well as stocking and ordering for the store. (7:05-7:20)

Working the Jaguar Den is three times per semester assignment worth 100 points each week. Your grade on this assignment will be determined by your attendance, punctuality, efficiency and quality of work. A work schedule will be determined and you will be responsible for signing up and working your assigned week. Four students will be scheduled to work each week.

Professional Development

Employers are looking for candidates that are not only qualified but who also continue to better themselves, thus making themselves more valuable to the company.

This is a marketing class assignment that coincides with DECA.DECA’s 4 guiding principles are:Academic Preparation, Community Orientation,Professional Responsibility & Experienced Leadership. Points are earned by participating in various DECA activities throughout the semester. This is a 100 point assignment this semester but additional points may be earned past the minimum.

Course Outline (This outline is a guide and may be subject to change)

Week / Date / Topic / Readings / Assignments
1 / Aug 14 / Course Introduction / Syllabus, Jaguar Den Training
2 / Aug 18 / Chapter 1 - Marketing Today / Internet Activities
Essay Questions
3 / Aug 25 / Chapter 2 - Marketing Impacts Society / Internet Activities
Essay Questions
4 / Sep 1 / TEST: Chapters 1 & 2
Chapter 3 - Marketing Begins with Economics / Internet Activity
Essay Questions
Read 2 Succeed Book Selection DUE
5 / Sep 8 / Chapter 4 - The Basics of Marketing / Internet Activity
Essay Questions
6 / Sep 15 / TEST: Chapters 3 & 4
Chapter 5, Using Marketing Research / Internet Activity
Essay Questions
7 / Sep 22 / Research / Written Event / TOPIC / EVENT DUE
Read 2 Succeed Analysis/Discussion
End of 6-week grading period
8 / Sep 29 / TEST: Chapter 5
Chapter 6 - Marketing Begins with Customers / Internet Activity
Essay Questions
RESEARCH– II. Introduction DUE
9 / Oct6 / Chapter 7 - Competition is Everywhere / Internet Activity
Essay Questions
10 / Oct 13 / TEST: Chapters 6 & 7
FISH! Philosophy / RESEARCH– IV. Findings & Conclusions DUEHandout / Activities
11 / Oct 20 / FISH! Philosophy - continued / FISH! Activities due
12 / Oct 27 / Chapter 9 - The Marketing Strategy / Internet Activity
Essay Questions
RESEARCH– III. Research Methods DUE
13 / Nov3 / Chapter 10 - Develop a New Product / Internet Activity
Essay Questions
Read 2 Succeed Analysis/Discussion
End 6-week grading period
14 / Nov 10 / TEST: Chapters 9-10
Chapter 11 - Services Need Marketing / Internet Activity
Essay Questions
15 / Nov 17 / TEST: Chapter 11 / RESEARCH– V. Proposed Strategic Plan DUE
16 / Nov 24 / THANKSGIVING BREAK
17 / Dec 1 / Written Event / Revisions / RESEARCH–IV. Proposed Budget DUE
18 / Dec 7 / Final Review / Read 2 Succeed Final AnalysisPresentations
19 / Dec 15 / Final Exam / RESEARCH – Final Project DUE
(Including I. Executive Summary)

Marketing Principles BSAD 204/205

Page 1 of 4