Marketing Meeting Ideas

Cold Call: For 2018

Hi Bob:

I am from NAPA Auto Parts. I came to invite you to a two day (strictly business with no NAPA Commercial) Financial Management for the Automotive Repair Business workshop conducted by Vin Waterhouse.

As a parts supplier, our future is only as strong as a shop owner’s success so we want all shops to be as profitable as possible. Vin’s classes have helped hundreds of shops increase their profit dramatically. The course is $495.00 with a no hassle “money back guarantee” plus you may keep the free product.

I will provide you with a $440.00 scholarship so your cost to attend will be only about $55. Here is a class overview so you can see what will be covered in the class as well as a Financial Health check to for you to take in private to see where you stand. You may want to go to Vin’s web site and see the services he performs.

Many owners who have attended this class have increased their profit by several thousand dollars the first year and ongoing. No easy feat in today’s market with internet competition. You don’t have to buy NAPA parts and no one will make a NAPA sales pitch to you.

I wouldn’t bring this class to your attention if I didn’t believe in it. If customer is interested ask for a non-refundable $20.00 deposit to hold a seat. Maximum class size is 20 shops.

All Slow pay or Delinquent Accounts: For 2018

Hi Bob:

I know you are behind with us regarding your statement, but I am not here today to ask you for money. I know that you want to pay me as much as I want to get paid.

My purpose today is to invite you to a two-day Financial Management for the Automotive Repair Business workshop conducted by Vin Waterhouse. Vin’s classes have helped hundreds of shops increase their profit with immediate results.

The course is $495.00 with a no hassle money back guarantee. Plus, I can offer you a scholarship thanks to our four sponsoring NAPA manufacturers. NAPA Brakes, NAPA Echlin, NAPA Filters and NAPA Heating and Cooling Group. Here is a class overview so you can see what will be covered in the class as well as a Financial Health check to for you to take in private to see where you stand. You can also take it on Vin’s Website Many people who attend this class increase their profit dramatically.

I know the class will help YOU and that is why I’m asking you to attend. It is in our best interest to do everything we can to make your business as strong as it can possible.This class is the first step to getting you back on track. I hope you will attend.

Offer dating, the scholarship plus money back guarantee. Require a $20 deposit to hold a seat. Maximum class size is 24 shops.

The store owner or credit manager would be the best person to call.

SampleFor 2018

Sponsor and OSS Follow up

Hi Bob:

My name is ______from NAPA Brakes, NAPA Filters, Heating and Cooling or NAPA Echlin. I am one of the sponsors of the Vin Waterhouse Financial Management for the Auto Repair Business two-day workshop you attended recently through the NAPA. Thank you for attending the class. Did you learn anything that will help your business?

Here is a $110.00 at list price as a way of thanking you for attending the class.

Although these ______may be very fast moving for us (ex Ford applications) they may not be fast moving for you. I’m sure you can swap them at the NAPA store to get you the most popular application for your shop. This will allow you to recover your scholarship money A.S.A.P.

Is your inventory tailored to the top 15 most repetitive activities like Vin suggests in his class? Is your inventory turning properly?

If not, you may want to ask your NAPA rep for their rpt27 report to tailor your inventory to your most repetitive repairs like Vin teaches in his classes. Your time is money and you can’t get the vehicle out the door if you have to wait for parts unnecessarily because your inventory is not in shape.

Thank you again, for going to the class. We at NAPA ______want you to be successful because your success is our future. That is why we sponsor the class.