POSITION PROFILE
Document Title:Marketing Assistant – Sanitarium
Marketing Assistant – Sanitarium Brand / FINAL
File Name: / Marketing Assitant – Sanitarium Brand / Compiled by: / SBM – Sanitarium
Issue Date: / April 2013 / Position ID: / Approved by: / Marketing Manager / Control
Page: / Page 1 of 4 / Version No: / 1.002-Apr-13 02:33 PM / Authorised by: / Status
Position title:
/ Marketing Assistant – SanitariumLocation:
/ Sanitarium Head Office, 124 Pah Rd, Royal Oak, AucklandReports to (role):
/ Brand Manager – SanitariumKey Relationships
(internal &/or external): /Contacts
· Marketing team· Senior Management Team
· External agency partners (Media, Creative, Event Management, Packaging Design, PR, Print and Research Suppliers)
· Consumers
Critical Relationships
· Brand Manager· Senior Brand Manager
· General Manager - Marketing
· Advertising and Media Manager
Authority to act:
/ Authority as agreed with the Brand Manager/Senior Brand ManagerResponsible for:
/ No. Direct Reports: / No. Indirect Reports: / Budget: Project SpecificMain purpose of role:
/ Assist the Brand Manager with developing and implementing marketing plans and strategies to achieve sales and market share objectives and profitability for the Sanitarium cereal brand portfolio.Key accountabilities:
/ Brand ProfitabilityAssist in ensuring overall brand profitability for Sanitarium brands, including:
· Formulating and implementing supporting marketing plans and strategies
· Monitoring, evaluating and presenting brand performance indicators
· Effectively co-ordinating all associated and supporting marketing activities
Planning
Assisting in preparing annual marketing plans, which are consistent with business unit strategies and objectives and Sanitarium’s core philosophies, including:
· Preparing a brand/leverage/ plan, including all aspects of the marketing mix
· Preparing the product and event marketing calendar
· Projecting timelines
· Overseeing implementation of agreed marketing and event objectives
· Organising and authorising primary research to support marketing plans
· Evaluating plan effectiveness, together with sales team, and preparing and presenting quarterly business reviews evidencing results
/ Sales and Share Achievement
Assist in developing and monitoring national sales and share achievement by:
· Liasing with the Senior Brand Manager and Marketing Manager and Sales team to develop and agree sales value and market share objectives for assigned product(s)/ event.
· Regularly monitoring and reviewing market and sales data
· Comparing forecast data to actual data
Where necessary, re-evaluating marketing strategies and making recommendations for improving product and/or event performance
Financial Management
Assist with effectively managing allocated budgets within authorised limits by:
· Together with the Brand Manager, presenting project marketing budget recommendations to Senior Brand Manager for approval
· Accurately completing and presenting all supporting data and cost coding
· Establishing an effective budgetary tracking system
· Comparing actual expenditure to budget, and reporting on variances
Project Management
Complete related marketing projects including:
· Sanitarium Electronic Direct Mail
· Promotional plans linked to brand portfolio
· Packaging designs and enhancements
· Product enhancements
· New product development
· Research projects
· Financial and market share monthly reporting
Promotional Management
Assist with leading promotional management for the Sanitarium brand portfolio as well as assisting in directing and communicating promotion and advertising activity to support other Sanitarium brands. including:
· Monitoring and evaluating advertising and promotional program effectiveness, including ROI and reach
· Developing and maintaining positive and productive relationships with external suppliers
· writing effective advertising, media, promotional and PR briefs
· Supporting trade promotional efforts through collaborative planning, implementation and evaluation activities
Base Appointment Criteria:
/Education: Tertiary qualifications
· University Degree preferably with Marketing Major
Experience:
· Minimum 6 months - 1 year marketing experience.· Exposure to new product development and research projects (qualitative and quantative including sensory),
· Experience in promotional campaign. Media and creative campaigns would be an advantage.
· Previous field sales experience an advantage, preferably within FMCG or related industry.
· Exposure to a variety of creative marketing techniques.
Skills:
· Strong consumer focus
· Excellent analytical skills
· Excellent communication (written and verbal) and presentation skills
· Effective organisation and time management skills
· Demonstrates enthusiasm, a positive attitude and is self motivated with a drive to succeed
· Maintains a high standard of professional conduct.
· Computer literate - specifically within Windows and Excel applications. Highly competent Nielsen skills.
Business Compliance
/ Ensure a sound understanding of and demonstrate commitment to and comply with all legislation relating to Sanitarium Health & Wellbeing Company and all activities undertaken in your role.Health and Safety
/ As an employee of Sanitarium you are required to:· co-operate with management in anything that they do or require in order to ensure a safe workplace;
· ensure that your actions do not put yourself or others at risk;
· work safely;
· use and maintain machinery and equipment properly;
· obey all site safety rules and safe work procedures;
· wear or use prescribed safety equipment;
· participate in training programs as required;
· fix unsafe conditions/hazards if you are able to and it is safe for you to do so, otherwise report them immediately to your supervisor.
· report accidents/near misses by filling out Incident/Hazard Reports.
Behavioural Competencies
Adhering to Principles & Values
· Upholds ethics and values· Demonstrates integrity
· Promotes and defends equal opportunities, builds diverse teams
· Encourages organisational and individual responsibility towards the community and the environment
Delivering Results & Meeting Customer Expectations
· Focuses on customer needs and satisfaction· Sets high standards for quality and quantity
· Monitors and maintains quality and productivity
· Works in a systematic, methodical and orderly way
· Consistently achieves project goals
Deciding and Initiating Action
· Makes prompt, clear decisions which may involve tough choices or considered risks
· Takes responsibility for actions, projects and people
· Takes initiative, acts with confidence and works under own direction
· Initiates and generates activity
Relating and Networking
· Establishes good relationships with customers and staff
· Builds wide and effective networks of contacts inside and outside the organisation
· Relates well to people at all levels
· Manages conflict
· Uses humour appropriately to enhance relationships with others
Planning and Organising
· Sets clearly defined objectives
· Plans activities and projects well in advance and takes account of possible changing circumstances
· Manages time effectively
· Identifies and organises resources needed to accomplish tasks
· Monitors performance against deadlines and milestones
Creating and Innovating
· Produces new ideas, approaches or insights
· Creates innovative products or designs
· Produces a range of solutions to problems
· Seeks opportunities for organisational improvement
· Devises effective change initiatives
Major Physical and Environmental Factors/Fitness for work
· General physical fitness & mobility to consistently perform the inherent requirements of the position.
· Must be able to sustain long periods of standing and walking
· Ability to perform repetitive movements and tasks.
· Ability to maintain and sustain a drug free working environment.
NOTE: This Position Profile is not intended to be all-inclusive. Incumbent may perform other related duties as may reasonably be required to meet the ongoing needs of the organisation.
Sanitarium…we inspire and resource our community to experience happy, healthy lives