Marketing 1.02 Understand career opportunities in marketing to make career decisions.
PROGRESS OF MARKETING
• ______
• ______was first only thought of with distributing a ______
• Then it grew to include:
– ______
– Promotion
– ______
Identify types of businesses that offer careers in marketing.
· ______include all the activities required to ______
· Almost all businesses have ______; manufacturing, retail, wholesale, transportation services, community/social services, education, etc.
· ______----- apparel, health care, financial services, manufacturing, travel and tourism, food services, sports, retailing, etc.
· ______can be found in businesses located ______. In your community, all over the country, and ______
Marketing Careers vs. Medical Careers
• ______are a lot like careers in medicine. ______, while others specialize, such as surgeons.
• ______.
• Some marketing jobs require the ______. (generalist)
• Examples:
• department store managers, ______.
• Other marketing jobs are ______. (specialists)
• Examples:
• real-estate agents focus on selling, ______.
• Both Marketing and Medical Careers :
• ______
• Require ______and professional level skills
• Patients = Customers
• ______
Explain why jobs in marketing provide career potential
· ______with approximately one third of the U.S. population employed in some ______. It offers exciting opportunities for ______.
· The great thing about marketing, ______, so career potential is unlimited.
• Careers in marketing are ______! They are very ______.
• ______are useful in any career because they involve understanding business, as well as relating & communicating effectively with others. ______from all levels of employees
· About ______earn a living in marketing – (______!)
• ______projects employment in marketing & sales to be ______!
• Above Average ______!
Career Areas in Marketing
• ______
• ______
• Product Management
• ______
• Sales
• ______
• Service Marketing
• ______
• ______
Describe the following marketing careers:
Marketing research – (the ______of marketing. These investigators look for clues to what customers ______as well as why customers do what they do. They accomplish this by targeting a ______and ______about their attitudes, values, needs and ______.
Researchers tools include- ______,etc.
Advertising – ______about products, companies, and/or ideas.
______of the consumer in such a fast-paced environment is an exciting challenge for advertisers. But catching their attention is only part of the job.
They also need to ______their products over those of the competition.
Advertisers use a ______to communicate with customers:
______.
Product management –
______use the information gathered by researchers and advertisers to ______.
They ______how a product will be ______
This must be accomplished in a ______by ______
Distribution/Warehousing –
Otherwise known as ______.
– ______.
– Distributors plan and direct the ______.
– Examples:
– The latest teen magazine getting to the local stores, CD’s going from the producer to the store shelves.
– ______.
– Therefore these goods must be ______for future use.
– Warehousing jobs determine ______, how to process orders, and how to fulfill ______
– ______is also part of distribution.
Sales – The ______of marketing.
– Professional salespeople are expected to understand customers’ needs and assist in marketing those needs.
– They ______, answer questions, and/or help customers set up accounts.
– To do this successfully, ______and be able to develop long-term relationships with customers.
– There are ______:
– Some sell ______, ______to other businesses that will use them in ______
– Others ______
– Some ______sell ______
Retailing –
• ______provide products directly to the ______.
• They ______in the store and ______
• They may also ______by observing and recording ______.
• Retail employees also ______to attract customers into their stores.
• Retailer examples: ______, etc.
Service marketing –
– Services are ______.
– They are ______. You cannot ______after purchase.
– Most of us use ______everyday: hospitals, postal services, beauty salons, ______or gyms, hotels, airlines, ______
Customer service – ______provide the competitive edge that makes for a successful company.
– They ______on product availability and delivery, ______
– Customer service professionals work in many different areas of a company:
______
Public relations –
______.
– They ______with the public- including other businesses, ______.
– Tasks include: ______, and building a company’s image.
– Public relations professional ______
Well-recognized traits and skills needed for success in marketing careers
• ______
• Communication Skills
• ______
• Creativity
• ______
• Math Skills
• ______
Describe well-recognized traits and skills needed for success in marketing careers.
– People Skills- ______.
– Communication Skills- ______.
• Verbal- ______in meetings, phone conversations, sales presentations, and ______.
• Non-verbal (body language)- ______, facial expressions, ______, distance from others.
• Written- ______, press releases, and other materials
– Decision making skills-Marketers need to be ______who can ______and think fast on their feet.
• Examples of ______
– ______, solving customers’ problems, and resolving complaints.
– Creativity- It takes all ______
– Being able to use ______to generate new ideas, create new products, new ways to transport materials, ______, and construct consumer questionnaires
– Artistic creativity in ______
– People Knowledge- the ______.
§ From determining what makes consumers tick, to understanding their buying behavior, marketers need to know how people behave. You can gain some of this knowledge through studies in psychology and sociology.
– Math Skills- used in different areas and all levels of marketing.
– It takes math skills to:
– ______.
– Technological know-how-
– With the ______, jobs in marketing require employees to understand how to use a ______.
– This includes basic ______and working with a variety of ______such as word processing, databases, and spreadsheets.