Malaysia Major Events (MME) Event Support Programme is designed to assist with securing or bidding of sports, arts, lifestyle and entertainment events.

Key Criteria

  1. Applicable to events as defined by MyCEB.
  2. Generates 3,000 international visitors for mega events; 1,000 international visitors for major events; at least 650 international visitors for niche events.
  3. Registered association or organization
  4. Member to international associations (for international associations’ events).

Please refer to MME Criteria & Process

Applicant Name / Application Date
Organization / Co. License
Address
Phone / Fax
Type
□Event Management Company
□NGO/Association/Federation/Club
□Government
□Others:
Event Organizer (if different from applicant)

1. Applicant Details

2. Event Details

Event Name
Proposed Date / Duration
Venue
Event Objectives (can be included in event proposal)
Event Status
□Bid prospect□Bids in progress
□Confirmed Event

3. Event Projection

3.1 Attendance Profile
The number of attendance targeted specifically for this event
Local attendees suggests number of attendees coming from the State of the event venue;
National attendees suggests number of domestic attendees (outside of the State of event venue);
International attendees suggests regional or international attendees coming from outside of Malaysia.

Attendee Type / Local / National / International
Participants
Organizers
Spectators
Total

3.2 Event History
Where was the event held before & number of attendance

Date / Venue/City / Attendance

3.3 Competing Countries
For bidding events, which other countries are bidding for it?
For concerts & musicals, which other countries they will be performing in?

i
ii
iii
iv

3.4 Media Impact
Information of the extent of media coverage: Television (news coverage and dedicated programmes), radio, print and online media on the event in local and international markets. (Elaborate in Budget sheet)

National / International / No. Countries
Print
Broadcast
Internet
Total

3.5 Fan base
(YouTube views, Facebook Likes, Number of Albums Sold, Awards Won, etc. to be included in event proposal)

3.6 Sponsorship
Confirmed or targeted sponsors for the event with estimated/confirmed amount of sponsorship

Entity Name / Amount / Confirmed (Yes/No)

3.7 Vendors
Targeted local and/or international vendors for the event

Origin / Number/ Percentage
Local
National
International
Total

4. Added Information

4.1 Critical Path
[Submissions (of interests, bid documents, bid presentations etc.), decision date, etc.]

Date / Subject

4.2 Sponsorship Benefits

i.
ii.
iii.
iv.

KEY ATTACHMENTS CHECKLIST

□Event Proposal
□Company Profile
□Event Budget
□Organizing budget
□A&P Plan (Local & Regional)
□Profit & Loss Statement
□Official Quotation

1