Making the Case for Events (MMN809540)

Module Handbook

Making the Case for Events (MMN809540)

Module Leader: Aaron McIntosh

Department of Cultural Business (DCB)

2010/11, Trimester 2

Level M

Credit Points 15

Pre-requisites: Honours degree or equivalent

Introduction

This module will require students to reflect critically upon the range of techniques employed to secure the requisite resources to deliver events at local, national and international levels. Embedded in this module will be reflections on the complex bidding processes undertaken by stakeholders when endeavouring to attract international events. The module will also critically review strategies to secure sponsorship and other sourcesof funding to underwrite events and sustain across a range of types and scales of provision.

Learning outcomes

On successful completion of the module, students will be able to:

1. Critically analyse the political framework for events in an international setting taking into account the range of public, quasi-public and privateagencies engaged in the policy process

2. Demonstrate an understanding of contemporary approaches to resourcing local and international events from a variety of geographic and cultural perspectives.

3. Examine critically bidding processes for international events via a stakeholder and partners perspective.

4. Critically analyse and evaluate strategies and action plans for post-event legacy planning.

Teaching and Learning Strategy

A programme of distance learning materials will form the core of the module material, utilising readings, recorded audio lectures, and Blackboard discussion board contributions. The key contact hours will centre ontwo 8 hour weekends delivered via a case study approach and involving a series of interactive seminars, guestspeakers, field visits, Blackboard evaluations and discussion of formative assessments. A second and finalphase of further distance learning thereafter will prepare students for necessary reflection for the summativecase-study assessment.

Notional student hours

Lecturing Hours: 8 hrs (Part Time)

Seminar Hours: 16 hrs (Part Time)

Directed Learning: 16 hrs (Part Time)

Independent Hours: 100 hrs (Part Time)

Assessment Hours: 10 hrs (Part Time)

Total Notional Hours: 150 hours

Transferable skills

On completion of this module students will be able to demonstrate skills and abilities in:

Independent and directed learning

Development of critical and analytical skills

Interactive and group skills

C&IT

Knowledge of International Affairs

Attendance Policy:

Students must allow adequate time each week to engage with the materials provided. Presence and contributions to discussion threads is essential for the collegiate and collective nature of the learning experience of the module. Attendance at the intensive weekends is a compulsory requirement. If situations occur that may jeopardise contributions and, in particular, the intensive weekends students must inform the MSc Programme Leader (Jenny Flinn) at the first available opportunity.

Staff Information

Aaron McIntosh
Room M306
Email:

Tel: 0141 331 3263

Lecture and seminar programme

Recorded Lecture / Discussion Board Thread / Essential Reading
Week 1 / The Politics of Securing Events / Non-Assessed General Discussion (Loaded weekly) /

• Lorenzi, M., (2006), ‘Review of “Power: A Radical View” by Steven Lukes’, in Crossroads, Vol 6, No 2. Pp87-95
• Hillier, H.H. (2000), ‘Mega-Events, Urban Boosterism and Growth Strategies: An Analysis of the Objectives and Legitimations of the Cape Town 2004 Olympic Bid’ in International Journal of Urban and Regional Research, Volume 24.2, 439-458
• Shaw, C., (2008), ‘Five Ring Circus’, NSP, Canada

Week 2 / The Politics of Sanctioning Events / Non-Assessed General Discussion (Loaded weekly) /

• Swart, K. and Bob, U., (2004), ‘The Seductive Discourse of Development: The Cape Town 2004 Olympic Bid’, in Third World Quarterly, Vol. 25, No. 7, pp1311-1324
• Westerbeck, HM, Turner, P & Ingerson, L (2002) Key Success Factors in Bidding for Hallmark Sporting Events. International Marketing Review, Vol 19 (3), pp 303-322

Week 3 / Strategies of the Bidding Process / Non-Assessed General Discussion (Loaded weekly) /

• Black, D., (2007), ‘The Symbolic Politics of Sports Mega-Events: 2010 in Comparative Perspective’ in Politikon, Vol. 34, No. 3, pp261-276
• Cornelissen, S., (2004), ‘It’s Africa’s Turn: The Narratives and Legitimations Surrounding the Moroccan and South African bids for th e2006 and 2010 FIFA Finals’ in Third World Quarterly, Vol.25, Iss. 7, pp1293-1309

Week 4 / Tactics and Techniques in the Bidding Process / Non-Assessed General Discussion (Loaded weekly) /

• Brighenti, O., Clivaz, C., Deletroz, N. and Favre, N., (2005), ‘From Initial Idea to Success: A Guide to Bidding for Sports Events for Politicians and Administrators’, SENTEDALPS

• Westerbeck, HM, Turner, P & Ingerson, L (2002) Key Success Factors in Bidding for Hallmark Sporting Events. International Marketing Review, Vol 19 (3), pp 303-322

Week 5 / Resourcing the Event: Implications and Issues of the Mixed Economy Model of Resources / Assessed Discussion
(Loaded weekly) /

• Hare, G., (1999) ‘Buying and Selling the World Cup’ in Dauncey, H. and Hare, G. (eds), ‘France and the 1998 World Cup’, Cass, London, pp121-144
• Burbank, M., Andranovich, G. and Heying, C., (2001), ‘Olympic Dreams’, Reiner, London (Chapter 5)

Week 6 / Sustaining the Event: Creating Legacies, Legitimations and Strengthening the Case for Future Events / Assessed Discussion
(Loaded weekly) /

• Garcia, B., (2005), ‘Deconstructing the City of Culture: The Long-term Cultural Legacies of Glasgow 1990’, in Urban Studies, Vol. 42, Nos 5/6, 841–868

Week 7 / Legitimation Crises: The Ethics of Making the Case / Assessed Discussion
(Loaded weekly) /

• Whitson, D. and Horne, J. (2006) ‘Underestimated costs and overestimated benefits? Comparing the outcomes of sports mega-events in Canada and Japan’ in Sociological Review, Volume 54 Issue s2,pp71–89
• Plant, R., (1982), ‘Jurgen Habermas and the idea of Legitimation Crisis’ in European Journal of Political Research’, Vol.10, pp341-352
• Flybvjerg, B., (2005), ‘Design by Deception’ in Harvard Business Review, Spring/Summer 2005, pp50-59

Week 8 / Future Issues in Making the Case for Events / Assessed Discussion
(Loaded weekly) /

• No reading

Assessments

There are two elements of assessment for this module:

1. Assessed contribution to Making the Case for Events blog site (30%): assessed over weeks 5-8

Students should remember that they will be introduced to the Discussion Board format in weeks 1-4 in order to provide preparation for the assessed element. Initial discussion threads will look to get students to engage in an easy and informal manner. From this the module team will develop and encourage responses through question threads that relate to the content of lectures.

From week 5 the lecturing team will post an assessment focused discussion thread. Students must provide an original contribution of 500 words. Thereafter, each student must also provide a 500 word response to a contribution from a fellow student.

1. Assessed Case Study (70%): provided by the end of week 8, for submission in the examination period

In line with most masters programmes there is no traditional examination element. Rather students will perform a summative assessment base upon a Case Study. Students will be provided with this case study before the end of week 8 (along with support materials).

Two questions will be set in relation to the Case Study. Students will prepare a response of 2000words per question.

Feedback Strategy

In accordance with the DCB Feedback Strategy all modules adopt three mechanisms for feedback. These are related to general module content, formative and summative assessment and are:

Discussion Board – as indicated above in weeks 5 & 6 students will provide an assessed contribution to the Discussion Board. Individual feedback will be provided verbally at the second intensive teaching weekend. ‘Marking Criteria and Feedback’ proforma below will be provided by week 12.

Case Study – as highlighted above a summative case study will form the final piece of coursework. Feedback will be via the proforma below with verbal follow up from the module team.

Discussion Board Feedback

Group/Student Names:
Module: / Making the Case for Events
Assessment Weighting: / 30%
Feedback From: / Aaron McIntosh
Submission Date:
Date Marked:

A number of factors have been taken into account in grading your contributions. These include the following with weighting on particular factors as outlined in the proforma.

Assessment Criteria /

Weighting %

/ Actual %
Presentation / 5
Direction, coverage and sequencing / 10
Depth and breadth of theoretical understanding / 25
Use of relevant examples/evidence / 20
Standard of analytical and evaluative discussion / 25
Clear and coherent conclusions / 15
Feedback Comments:

Final Mark (%):

Case Study Marking Criteria & Feedback

Student Name:
Module: / Making the Case for Events
Assessment Weighting: / 70%
Feedback From: / Aaron McIntosh
Submission Date:
Date Marked:
Assessment Criteria /

Weighting %

/ Actual %
Presentation / 5
Direction, coverage and sequencing / 10
Depth and breadth of theoretical understanding / 25
Use of relevant examples/evidence / 20
Standard of analytical and evaluative discussion / 25
Clear and coherent conclusions / 15
Question 1 / %
Question 2 / %
Overall Feedback:

Final Mark (%):

Essential Reading

A series of journal articles and book chapters will be prescribed each week. Furthermore, an additional list of recommended and supplementary texts is listed below.

Andranovich, G, Burbank, MJ & Heyring, CH (2001) Olympic Cities: Lessons Learned from Mega-Events Politics. Journalof Urban Affairs, Vol 23 (2), pp 113-132.

Black, D., (2007), ‘The Symbolic Politics of Sports Mega-Events: 2010 in Comparative Perspective’ in Politikon, Vol. 34, No. 3, pp261-276

Brighenti, O., Clivaz, C., Deletroz, N. and Favre, N., (2005), ‘From Initial Idea to Success: A Guide to Bidding for Sports Events for Politicians and Administrators’, SENTEDALPS

Burbank, M., Andranovich, G. and Heyring, CH., (2001), ‘Olympic Dreams: The Impact of Mega-Events on Local Politics’, Lynne Rienner Publishers, London

Close, P., Askew, D. and Xin, X., (2007), ‘The Beijing Olympiad: The Political Economy of a Sporting Mega-Event’, Routledge, London

Cornelissen, S., (2004), ‘It’s Africa’s Turn: The Narratives and Legitimations Surrounding the Moroccan and South African bids for th e2006 and 2010 FIFA Finals’ in Third World Quarterly, Vol.25, Iss. 7, pp1293-1309

Dauncey, H. and Hare, G., (1999), ‘France and the 1998 World Cup: The National Impact of a World Sporting Event’, Cass, London

Dayan, D & Katz, E (1992) Media Events.

Garcia, B (2004) Urban Regeneration, Arts Programming and Major Events. International Journal of Cultural Policy, Vol 10 (1), pp 103-118.

Getz, D (1997) Event Management and Event Tourism.

Goldblatt, J (2005) Special Events: Global Event Management in the 21st Century.

Gratton, C & Henry, I (eds) (2001) Sport in the City: the Role of Sport in Economic and Social Regeneration.

Gratton, C, Dobson, N. & Shibli, S. (2000) The Economic Importance of Major Sports Events: A Case Study of Six Events. Managing Leisure, Vol 5 (1), pp 17-28

Hall, CM (1992) Hallmark Events: The Impacts, Management and Planning of Event Tourism.

Hall, CM (1994) Tourism and Politics: Policy, Power and Place.

Harrison, LC & Husbands, W (eds.) (1996) Practicing Responsible Tourism: International Case Studies in Tourism Planning, Policy, and Development.

Hill, C (1995) Olympic Politics.

Hiller, HH (1998) Assessing the Impact of Mega-Events: A Linkage Model. Current Issues in Tourism, Vol 1 (1), pp 47-57.

Hiller, HH (2000) Mega-Events, Urban Boosterism and Growth Strategies: An Analysis of the Objectives and Legitimations of the Cape Town 2004 Olympic Bid. International Journal of Urban and Regional Research Vol 24 (2), pp 449-458.

Hinch, TD & Higham, J (2004) Sport Tourism Destinations: Issues and Analysis.

Jones, C. (2001) Mega-Events and Host Region Impacts: Determining the True Worth of the 1999 Rugby World Cup. International Journal of Tourism Research, Vol 3 (3), pp 241-251

Lukes, S., (1974), ‘Power: A Radical View’, MacMillan

Masterman, g (2004) Strategic Sports Event Management: An international approach.

Mossberg, LL (ed.) (2000) Evaluation of Events: Scandinavian Experiences.

Ritchie, BW (2004) Sport Tourism: Inter-relations, Impacts and Issues.

Roche, M (2000) Mega-Events and Modernity: Olympics, Expos and the Construction of Global Culture.

Shaw, C., (2008), ‘Five Ring Circus: Myths and Realities of the Olympic Games’, NSP

Shoval, N (2002) A New Phase in the Competition for Olympic Gold: the London and New York Bids for the 2012 Games. Journal of Urban Affairs, Vol 24, pp 945-959.

Skinner, BE & Rukavina, V (2002) Event Sponsorship.

Swart, K. (2005) Strategic Planning - Implications for the Bidding of Sports Events in South Africa. Journal of Sport andTourism, Vol 10 (1), pp 37-46.

Swart, K. and Bob, U., (2004), ‘The Seductive Discourse of Development: The Cape Town 2004 Olympic Bid’, in Third World Quarterly, Vol. 25, No. 7, pp1311-1324

Theodoraki, E., (2007), ‘Olympic Event Organisation’, Butterworth-Heinnemann

Toohey, K and Veal, AJ (2000) The Olympic Games: A Social Science Perspective.

Van Der Wagen, L & Carlos, B (2004). Event Management for Tourism, Cultural, Business, and Sporting Events.

Ward, S (1998) Selling Places: The Marketing and Promotion of Towns and Cities.

Westerbeck, HM, Turner, P & Ingerson, L (2002) Key Success Factors in Bidding for Hallmark Sporting Events. International Marketing Review, Vol 19 (3), pp 303-322

Yeoman, I, Robertson, M, Ali-Knight, J, Drummond, S & McMahon-Beattie, U (2004) Festivals and Events Management: An International Arts and Culture Perspective.